How to write clearer copy with the Japanese principle of raito-hededdo

“The oxygen … it feels kinda thin in here,” said my friend Hiroko. She stood there, face flushed, fanning herself with her hands. It was a hot day, and I was at … a mothers’ group. If you think it’s weird for a Dad to attend a mothers’ group, I would not disagree with you. … Continue reading How to write clearer copy with the Japanese principle of raito-hededdo