So I did something dumb.
You see, lately things on the Persuasive Page front have been a little … busy.
I have a giant sales page I’m finishing off … my own product I’m way overdue on finishing … a few podcast appearances I’m preparing for … a coaching offering I’m prepping … and a bunch of prospective clients pounding on the door, wondering why I’m ignoring their emails (sorry!).
Which is precisely why my actions over the last 48 hours have been so utterly foolish:
I’ve read 2 entire novels cover-to-cover.
I shouldn’t have done it.
I could have used the time for other stuff (see the paragraph above).
But … I couldn’t resist.
Because the other day, I happened to be on Amazon.
(Why was I on Amazon, you ask? Because Eli KEEPS WAKING UP TOO FREAKIN’ EARLY. And I wanted one of those cool toddler clocks that changes colour when it’s time to get up. Boy, I hope it works.)
Anyway, as I was on Amazon, a book caught my eye.
It was by an author who’d written a series I really got into a few years back:
The “Extinction Point” series.
The author’s name is Paul Antony Jones.
And when I found out on Wednesday night there was a new book in the series … I was onto it like Vegemite on toast.
But as I was downloading that …
I saw ANOTHER book by the same author. In a NEW series.
Curious, I clicked.
And then I saw these glorious 127 words of copy:
“After a devastating car crash leaves her addicted to pills and her best friend dead, Meredith Gale has finally been pushed to her breaking point. Ending her life seems like the only way out, and that choice has left her dangling by her fingertips from a bridge above the freezing water of the San Francisco Bay.
But someone, or some thing, has other plans for Meredith. As her fingers slip from the cold steel of the bridge, a disembodied voice asks her a simple question: “Candidate 13: Do you wish to be saved?”
Realizing her mistake too late, Meredith screams “Yes!” and instantly finds herself transported to a mysterious island, alongside hundreds of other Candidates like her, each pulled from human history with seemingly little in common …”
Me at this point: “OHKAYYYYY BUYING THIS BOOK RIGHT NOW”
And over the next 48 hours I proceeded to devour both that book — AND its sequel — in every spare moment I got.
Despite the fact that I was due to meet up with a client today to update him on his sales page!
Thankfully, I did a great job on said sales page (the client was thrilled).
Otherwise, that little book-reading delay might have ruined me.
Now here’s the thing:
I LOVE watching how fiction writers capture attention like that.
I mean, look at the way a single idea — presented in 127 words — got me to buy two books, and push aside pretty much everything else in my life till I got through them.
As a sales copywriter, that sort of dominance over someone’s attention makes me all 🤤
I’m so envious of how fiction writers can get you to sit down for hours and be desperate for nothing else than to get back to the darn book!
Granted, they have an advantage. People read fiction books specifically for pleasure. Whereas with sales copy, we’re barging in to a customer’s life and trying to sell something — an inherently hostile transaction.
Still, there are many lessons to be learned from fiction.
And by the way …
Don’t think for a moment that I haven’t spent many hours thinking about this — and working out ways to do it with my OWN copy.
Which happens to be why my client today was so stoked with what I’d written for him:
Because in that page, I used many of the lessons I’ve learned from fiction writers for holding attention and telling a bangin’ story.
If you write copy, you’d be wise to do the same.
Now’s the part of the show when I’d usually offer you my client waitlist link.
But as I said, I’m pretty flat chat right now with work — so I don’t need any MORE pressure from clients!
So I’m switching things up:
Instead I’m going to tell you the title of the book that nearly wrecked my sales page, in case you’re interested.
It’s called “The Paths Between Worlds (This Alien Earth Series)” by Paul Antony Jones, and I highly recommend it.
Just make sure you have nothing on for the next few days …
P.S. Now let me go and contradict myself:
I do NOT recommend you read that book right now.
Yes, I’m serious.
Because in this book, there is a MASSIVE easter egg that is just made 1000x better if you have read the OTHER series by the same author.
i.e. the “Extinction Point” novels by Paul Antony Jones.
Read those first.
You’ll thank me later.
But one warning:
If you are not into post-apocalyptic, alien-invasion novels like I am …
… well, what is WRONG with you? You would get along with my wife, who gets sad if anyone dies in a story.
But anyway, if that’s you you probably won’t like the books.
Otherwise: the Extinction Point series by Paul Antony Jones. Highly recommend.
(And no, I am not his friend or affiliate or anything, thus no links in this email. Just a fan.)