Today I found this email hiding in my Gmail spam folder:
Subject: I really enjoy your emails.
I hope this email finds you well.
I have a question for you. I am doing research for a project.
If you were looking for a copy cub, what would you want to see?
A … project, eh?
And for this … project … you need to know what I’d want to see in a copy cub?
I think I see what’s going on here
Just kidding. I’m sure there is a legit reason for asking.
However, unfortunately I must refer you to the Persuasive Page’s current policy on private email questions.
I swivel around in my chair and point to a sign on the wall that says:
NO EMAIL QUESTIONS ANSWERED IN PRIVATE UNLESS THEY’RE FROM INBOX DETONATOR STUDENTS
(Sorry. That one came from the higher-ups. I don’t make the decisions around here)
But, there’s no rule that says I can’t answer them publicly!
So I shall assist with this mysterious, er, ‘project’.
The short answer is:
I don’t want a copy cub.
After being smashed this week by replies like these, trying to pitch me on referring leads to them … I have slightly lost my faith in
humanity copywriters 😩
(Just kidding. Some were okay, I still have a bunch of emails to reply to)
But I’ll put it this way: doing client work is stressful enough on its own.
Doing client work where you have a junior writer turning in copy a few days before the job is due, that you now have to redo, but on a way shorter deadline?
No thank you!
But if I did take on a copy cub, here’s what I would want to know about them:
- They’re half-decent. (I get that copy cubs aren’t A-listers, but by golly, if they turn in a sales email to me that starts with a question … lol)
- They LOVE copywriting nearly as much as I do. (You probably can’t love it as much as I do.) But they’ve read all the advertising books, they know the best copywriters’ names, and the in-jokes in my ‘beating up clowns’ email had them in tears laughing.
- They work fast. Copy cubs put you under a lot of pressure, since they’re taking up a large chunk of the project deadline while you wait for them to do their stuff. If it’s not on point, they need to be able to turn around a revision QUICKLY.
But again, I’m not interested in having a copy cub right now.
I spent half my day today doing copy reviews for Inbox Detonator students … and it’s exhausting.
In fact, I’m probably going to cap the number of students I take on at any one time to 10-20, because I simply don’t want to spend any more time on it.
(By the way, the number of people on the waitlist is far more than that already … which means I’m going to be holding cage fights to pick the winners.)
But the truth is, Inbox Detonator will be the closest thing you’ll get to being my ‘copy cub’, for now.
So if you don’t want to be grizzly about missing out when I open it up …
Get your paws on
this waitlist my email list below.
Oooh … that one was definitely grrrr-oan worthy.
Thanks for … bearing with me!