“I need a crazy fun story to tell.”
I mused aloud as I stood in the kitchen, washing the dishes.
Hayley, drinking a fruit smoothie in the dining room, looked over at me quizzically. “You mean for an email?”
“Yeah. I haven’t done one in a while.”
I stood there pondering about what I could do for my next email.
“Hmm … a crazy, fun story,” said Hayley slowly.
I didn’t like the sound of that.
I looked up … to see her lift up her eyes and start staring into space, as she began thinking.
I quickly dropped the sponge into the sink.
“Oh, no no no no no,” I said.
Her deep gaze intensified.
I dashed over and began waving my hand in front of her eyes. “Yeah … stop. You don’t need to think about this.”
She snapped out of it. “Huh?”
I put my hands on her shoulders and said: “You know, I love you, but … your ideas suck.”
She stared at me for a second.
And then … we both burst out laughing.
Look, I love my wife.
But it is a scientifically proven fact that she comes up with the WORST ideas. And that is a long-running joke between us.
Then, suddenly, I stopped laughing … and dashed into my office.
“At least you gave me an idea for an email!” I called out.
And that would be this one you’re reading now.
You see, I confess that this is hardly the “crazy fun story” I was looking for.
(Is it just me or do I enjoy violence a little too much? 🤔)
But the thing is, great stories can come from the most mundane moments.
So you don’t need to have a “great idea” to write an email. You probably have 10 just from today. You simply need to know how to find them.
That’s something I can help you with.
So if you have a business and need help crafting ideas for your marketing …
Now, if you’ll excuse me, I’m going to hit send and listen out for the “HEEEEYYYY!!!!” that will tell me Hayley’s reading this email …
P.S. I was a bit surprised by the volume of emails I got from yesterday’s copywriting challenge. Apparently these are more popular than I thought. So if you replied to me in the last day or so, apologies, I will get back to you.