It was 2:43am in New York City.
… which is probably why when I called my friend Steven over Zoom, I was not quite expecting what I saw when he picked up.
He was standing there in the kitchen, wearing an apron, stirring a pot.
After a brief pause, I asked: “What … are you doing?”
“Cooking,” he said.
He held up the pot to show me the fried rice he was making.
“That’s not what I meant. At three in the morning?”
“Yup,” he said. Like it were the most normal thing in the world.
(Although the truth is, Steven DOES stay up all night like it’s the most normal thing in the world. It was more the fried rice that threw me.)
“Anyway, what’s up?” said Steven.
“What do you think is cooler … being a marketer, or a copywriter?” I asked. “I’m trying to pick between two testimonials for my website, and they use different words.”
(Yes, some friends talk about deep things at 3am. Steven and I ponder testimonial semantics.)
“Marketer,” Steven replied. “Marketer is a level above copywriter for sure.”
“But I like being a copywriter!” I protested. “It sounds so exciting. So intriguing. So … romantic.”
Steven put down his wooden spoon and folded his arms.
“Hmm … that’s definitely true,” he said.
He startled me by slamming his fist on the bench in mock indignation.
“You know what it is, dammit? Mad Men!”
“Mad Men?” I asked.
“Yeah. Everyone watched Mad Men and decided being a copywriter was sexy,” he explained. “But nobody thinks that about SEOs. We need a new series of Mad Men … for SEO!”
Sounds good to me.
I can only imagine the thrilling drama of watching a few guys talking over Slack while they rewrite h1 text in a blog post! 😂
(Just kidding Steven.)
Actually, even though (as you can probably tell) I am OBSESSED with marketing, advertising and copywriting … I’ve never watched Mad Men.
But I do know that it does have that sort of effect on other people I’ve talked to:
Just like Suits inspired many people to become lawyers …
Law & Order inspired people to become detectives …
And House inspired people to become doctors.
Because even though these shows are primarily entertainment …
They inadvertently create a narrative that’s so powerful, it ends up ‘selling’ the people watching it on becoming the characters they’re watching.
Which happens to be an incredibly powerful tactic for sales copy, too.
If you know how to adapt it, that is.
So … would you like my help doing it for one of your sales pages?
(Be warned that production is on hold though, and it won’t be for several months.)
Or if you’re more a “I want to learn that for myself” kinda person …
Click here join my email list for the premiere of the new series: my “Inbox Detonator” copywriting coaching waitlist.
The release date for THAT one is coming up soon … in the next couple of weeks.