The Hilarious, All-Digital Newsletter Stuffed With Daniel Throssell’s Newest & Best Copywriting Tactics, Ideas & Adventures — Delivered To Your Phone Each Month!

Pssst! Before You Read This Sales Page, Check My Newest Copywriting Innovation For Warm Traffic … The “Sales Page Spoiler Box”!*

(*I get to call it the “Throssell Box” now, right?)

G’day — I’m Daniel Throssell,
aka “Australia’s Best Copywriter”.

But of course I don’t expect you to just believe such a brash claim without proof.

So here is a picture of me punching a goo-’roo:

See?

Everyone knows goo-’roos only live in Copyland Australia. And, I am the only copywriter with a picture of me punching one. Therefore, I MUST be “Australia’s Best Copywriter”. QED.

Now … where were we?

Oh, right.

I was just telling you about…

Adventures in Copyland! is my flagship, all-digital monthly copywriting newsletter.

It is the “next step” for those who love & devour my hilarious daily copywriting emails … and want more of that fun & wacky energy, but with some serious value attached.

Like I explained earlier, it costs $50/month to subscribe.

And those few copywriters lucky enough to be subscribed each month are rewarded with…

A Brand New Copywriting ‘Adventure’ With Me Every Single Month!

“Uhhhhhh…” you say, confused. “That’s cool and all, but … what exactly *is* a copywriting ‘Adventure’?”

Aha!

That’s exactly the point!

There *is* no template … because just like my daily emails … it totally depends on whatever craziness I’m up to  🤪

Which is to say:

• Some months I might teach an absolutely killer copywriting tactic that I’ve invented and have never taught anywhere else…
• Other months, I might reveal a HUGE breakthrough copywriting insight I’ve had…
• Or I might break down a launch or campaign I’ve just done that absolutely killed it…
• Or I’ll bring on a guest expert I trust to teach on a topic they’re an expert on (I have done this for AI and ecom so far, and will do it more in future)…
• Or I’ll report on an industry event or conference I’ve attended to take notes on your behalf (e.g. my bumper write-up of Copy Chief Live Nashville in Adventure #14)…
• And sometimes … it might even be something TOTALLY unique & unexpected (like my “Zero-Value” Adventure #11 … which proved to be one of the most beloved & popular Adventures I EVER published … despite containing NO value whatsoever 😏)!

The honest truth is, most months even *I* don’t know what I’m going to write about until a week or so before I publish.

Just like my daily emails, I like to write these “live” and publish ASAP — which keeps things exciting, fresh, and cutting-edge, since I’m not publishing content I pre-wrote 6+ months ago.

But while I don’t know the topic of each individual Adventure ahead of time…

There is a general, unifying “theme” behind the newsletter, and that is this goal:

To give you — piece by piece — the “blueprint” to running a “Daniel Throssell style” email-driven business.

I think it’s pretty obvious that I have come up with a very successful business model — with a unique email style supporting a very minimalist, low-stress, online-only business with a fiercely loyal & respectful customer base, that makes me a very good living with minimal stress.

And I’ve found that the customers who get the most out of Adventures in Copyland … are those who are trying to build a similar business for themselves or their clients.

To that end…

Adventures in Copyland is devoted to sharing all the skills, tactics and knowledge I have learned, developed and/or invented over my 10+ years in the game — both as a freelance copywriter and as the owner of a successful email-driven business — month by month. And to give it to you each month in a systematised and organised way that allows you the benefit of ALL my years’ of experience and innovation on that ONE topic … in a format you can consume in under half an hour.

(I’ll show you some real examples — plus a list of past issues — in a moment.)

But do you need to have the exact same business model in every single way to benefit from what I teach in AiC?

Of course not!

In fact, I always consider it pure amateur hour when people want a guarantee that every issue of a $50/month newsletter will apply 100% to their exact situation RIGHT NOW.

Heck…

I can guarantee that NOT every issue will apply 100% to your exact situation! 

Because every single business is unique.

But the whole point is that you get enough ideas to extract what works for you that it is worth far, far more than the meagre $50/month it costs.

If that is not true for you, it just means you aren’t really one of my target customers, and that’s okay.

But I get that you still want an idea of what this newsletter is “about”.

In which case, it’s probably easier to show you rather than tell you.

So to give you an idea of how this all works…

Here are some of the Adventures you’ve ALREADY missed out on…

[NOTE: Yes, the design of the section that follows leaves a lot to be desired on the aesthetic front. Suffice it to say that amongst my many skills … designing beautiful sales letters may not be one of them 😅 Oh well. If the design of the sales letter puts you off from joining the newsletter … well … that’s your loss!]

Adventure #1:
“The Single Most Versatile Email Storytelling Technique I Ever Invented For Whipping Up The Perfect Story Lead “On Command”!”

In this Adventure I revealed a simple and versatile way to ‘build’ stories that are quick, fun, and easy to transition into almost any CTA you want.

You haven’t seen any other copywriter teaching this — because I literally invented it. And I use it all the time in my own emails to write story leads.

Here’s some reader feedback on this Adventure:

“I was struggling to tell a story … I used your trick and PAM in 10 minutes it was done and the lead was super great, smooth and funny to read”

“It’s literally like your daily emails … on steroids”

“Your advice about a transition was a game changer for me”

Adventure #4:
“The Revolutionary “Throssell Model” For Price-Anchoring!”

In this Adventure I revealed my entirely new, ORIGINAL model for price-anchoring that actually works in today’s cynical, marketing-savvy climate.

If all you know of price-anchoring is that trick where copywriters write on their sales pages “$500 $250 $100 $7” … my model would have blown your mind.

I have never taught this tactic in full anywhere else. Nor have I EVER seen another copywriter teaching anything remotely close to it. In fact, I’m proud to consider it as one of my truly original contributions to the field of copywriting.

“My brain is still being melted by the 3rd dimension of price anchoring. Never heard or seen anything like that”

Adventure #5:
“How To Invent Your OWN Unique Copywriting Style!”

In this Adventure, I taught a five-step model for coming up with a unique copywriting style SO powerful and SO iconic … that people recognise it even in copy merely inspired by you!

My method required no money, no connections, no experience, no existing style, and no more ‘talent’ than a basic copywriting competence…

“*Jaw on floor* I cannot believe I paid $50 for that God Level of teaching”

Adventure #6:
“Daniel Throssell’s ‘Grand Unified Theory’ of Email Storytelling”

[PRICE RETROACTIVELY RAISED TO $250 IF SOLD INDIVIDUALLY]

In this issue, I revealed the single best idea I have ever had about email storytelling.

It was a sweeping model that ‘made sense’ of when, why and how to use stories in emails … in a way that I am positive that NOBODY had ever explained before.

This whole issue is something I was so uneasy about sharing too widely, I retroactively raised the price to $250 — and I will possibly be redacting it from individual purchase in the back-issue collection when I create my Email Storyteller course, which will teach a similar idea but for much more money.

Note: In the interests of full disclosure, I’ve since hired Emilia as an intern since this testimonial was given!

Adventure #8:
“How To Make People Buy Even AFTER They’ve Missed The Deadline!”

This issue taught seven tactics you can mix-and-match to continue making sales even after a deadline has passed, and you’ve already raised the price (which, as most marketers know, is when sales fall off a cliff). All with ZERO tricks, gimmicks, extensions, exceptions, simulated technical issues, or other garbage that most marketers rely on to do such a thing.

Adventure #10:
“The Bizarre-Yet-True “Email Blitz” Strategy We Used To Pull Off Australia’s BIGGEST Book Launch In History!”

[PRICE RETROACTIVELY RAISED TO $250 IF SOLD INDIVIDUALLY]

In this issue I revealed my launch strategy specifically for executing record-breaking book launches … with nothing but an email list!

I distilled my best learnings from being involved in three #1 national bestselling book launches … combined with my launch learnings from all my OTHER insanely successful product launches which have NOT been for books, but which have nonetheless taught me very valuable lessons about launch strategy.

The result was a short, succinct book-launch strategy anyone could learn in less than half an hour of their time — featuring the EXACT same launch advice I give my famous, successful clients & contacts.

Adventure #12:
“How To Write An ‘Anti-Cover Letter’ That Makes Any Job Application Instantly Stand Out!”

This Adventure taught my innovative ‘anti-cover letter’ framework for writing cover letters that contradict pretty much every best practice you’ve ever heard about job applications — and work WAY better!

I not only gave various examples of real & successful ‘anti-cover letters’ I’d written … but also gave my full seven-step framework for how to write your own ‘anti-cover letter’ (or help your friends & family write theirs).

And … you get something like this EVERY SINGLE MONTH!

I’ve published issues on productivity (#19) … affiliate promotions (#2, #9, and more) … “Daniel Throssell style” ecom emails (#33) … controversy (#7) … AI (#30) … bonus stacks (#27) … lowering churn (#29) … starting paid communities (#31) … growing your email list through paid advertising (#22) … bullet writing (#35) … transitions in sales emails (#20) … how to raise your copywriting rates (#24) … and WAY MORE!

(Honestly I got sick of updating this sales letter every month with new issues and testimonials, but there is a Google Doc here where you can see a (reasonably) up-to-date list of the issues that I’ve published so far.)

Of course, I need to make something clear:

I do not guarantee results such as those I showed you above for everyone, or in fact even for anyone who subscribes to this newsletter. I am merely showing you what subscribers have said/experienced/achieved from past Adventures. But everyone is different, and my lawyer would have conniptions if I were to so much as insinuate these were ‘standard’ or ‘ordinary’ results, so let’s be very clear — I make NO promises about your individual experience with the newsletter.

Mmkay?

All I can tell you is … there’s plenty more where those came from. Trust me, I’m just getting started.

What’s more:

Adventures in Copyland is…

The World’s First Copywriting Newsletter Built ENTIRELY On Mobile App Technology!

Which means…

Still:

If the app thing puts you off from subscribing, that is fine. No need to write to me with your feelings about this decision. I understand it’s not for everyone!

Subscribers ALSO Get A Few “Private” Perks…

Such as:

🎁 Exclusive “Bonus Level” product offers my main email list doesn’t get…

💵 “Subscriber-only” DISCOUNTS on new courses…

🤐 PRIVATE updates & news…

😇 And any OTHER ways I end up thinking of to treat you better than anyone else … just for being a subscriber.

However:

I do not offer these kinds of privileges lightly.

And I don’t want people dipping in and out of this subscription, taking advantages of the perks and picking the issues they like, and dropping out other months.

Which is why — to prevent exactly that behaviour — I am assuming a very controversial…

“In Once, Out Once”
Cancellation Policy:

In order to deter people from an endless cycle of multiple subscriptions and cancellations … I only allow you to subscribe (and cancel) ONCE.

Practically, that means once you cancel, you cannot rejoin.

I mean … it’s not actually as dramatic as it sounds. You’re free to cancel when you want. And frankly, I think you will LOVE the newsletter and won’t ever want to cancel as long as you’re a copywriter.

But know that if you do, you unfortunately will not be allowed to rejoin in future. I am fairly and candidly telling you this before you join so nobody can even try accusing me of “manipulation” — it is laid out fair and square on the sales letter, and if you don’t like it, nobody is forcing you to join at all. In fact, this policy is partly in place to to discourage you from joining until you are truly ready for the newsletter.

Also, while you can cancel at any time, there are no change-of-mind refunds on any part of your subscription.

So please understand this BEFORE you join.

But, come on…

It’s Just
$50/Month!!!

That’s, like, half the price of most copywriting newsletters / masterminds / “inner circles”.

It’s literally less than $2 per day. (That’s less than the cost of a newspaper, and I venture that reading and implementing each issue of Adventures in Copyland will add FAR more to your life than reading the news.)

If cash is so tight in your copywriting business that a $50/month commitment is a financial risk … you are not at the level where this newsletter makes sense for you, anyway. I don’t recommend joining yet.

However…

IF You Think
You’re Ready To Join…

If you can easily afford a $50/month investment in your copywriting skills (and maybe a bit extra for some upsells … just sayin’ 😏) …

If you understand that there’s no jumping in and out of this subscription — you’re “in once, out once”…

If you’re 100% comfortable with the subscription being accessed via my smartphone app only…

If you can commit to not being a pain-in-the-posterior customer — you understand that this is real life, things probably WILL break/go wrong at some point, and you are willing to “assume the best” and give me the chance to help you out with any problems, rather than chucking a hissy fit demanding a fix at 3am on a Sunday…

And most importantly, if you TRUST me … and I DON’T just mean trusting my qualifications to teach you all these super-cool copywriting new tactics … but you truly trust me as an honest, God-fearing guy who is fundamentally committed to doing RIGHT by you, ALWAYS having your back as my customer, and NEVER ‘phoning it in’ on anything I deliver you…

Well, in that case…

I’d Like To Invite YOU To Join Me Inside Adventures in Copyland!

And you can do that with the button below:

I’m looking forward to teaching you some of the coolest, most original and most exciting copywriting secrets I know.

See you on the inside,

You Have Frequently Asked Questions? I Have Answers!

“But what if I sign up and then I don’t like the issues you publish some months? I don’t want to be locked in forever to paying $50/month!”

Well firstly, I SAID above that I can GUARANTEE that some months the issue will not apply directly to you. So if that is a dealbreaker, I just saved you a lot of time and hassle.

But, I know this is the single biggest objection for most people, so let’s riff on this one for a while.

There are lots of reasons behind this policy (for which I freely credit Ben Settle’s inspiration) — and I’ve thought about it a LOT — but for me, there are three MAIN reasons.

Reason #1: There is no WAY I would sell my AiC issues for just $50 each if I were selling them as standalone products. 

The work I put into each issue — and the information, techniques, tactics & systems I reveal — are far, far more valuable than $50 apiece.

And I don’t just mean other people’s $50 price (since many people charge $50 for total junk ebooks) … I’m talking by MY strict, ultra-high standards for my work.

The only reason I can afford to price Adventures in Copyland so cheaply is the continuity aspect of the newsletter — because having a consistent subscriber base lets me put almost 100% of my focus into this newsletter, and frees me from having to worry about creating new courses, identify other affiliate offers to promote, or do client work.

I shouldn’t have to explain this to copywriters, but here’s a marketing 101 lesson:

A subscription model assumes customer continuity in its pricing. That is, the business doesn’t need to squeeze every dollar it can out of you, because it can count on your ongoing business in future. Which is why “subscribe and save” is a thing. You will ALWAYS pay less in a subscription offer than you would buying à la carte. That is the value prop of continuity. It is just a fundamental, universal law of marketing.

Expecting à la carte pricing & access on subscription content is simply unreasonable.

If you want to buy à la carte, I sell all my courses on that model instead.

But for my Adventures in Copyland?

Asking to buy them a-la-carte at the same price ‘breaks’ the model, and it is why I do not offer that option.

This is actually why I RAISE prices on most of my Adventures after releasing them — because getting new issues at the $50 price is a privilege reserved for my earlier subscribers. I later raise prices to more accurately reflect what the issues are really worth if sold standalone.

Reason #2: The “Once In, Once Out” policy helps me select for “$5,000 customers” instead of “$50 customers”.

You’ve seen that meme, right?

Here’s what I mean by this:

Adventures in Copyland is a newsletter I charge the astonishingly low price of $50/month for.

I say astonishingly low because, well, the quality of what I publish is just miles ahead of a lot of what I have seen out there, for much higher prices.

(And even I personally, as a business owner, pay a lot more than that for other subscriptions that tend to have a lot more ‘basic’ or ‘simple’ or ‘obvious’ content … because I know that one ‘basic’ idea, applied well and at the right time, can have massive leverage in my business.)

But the funny thing is…

It is the ‘cheap’ customers who cause me the most grief.

The ones who email me beforehand saying they’re “thinking” about subscribing but worried about committing to a $50/month expense … tend also to be the ones who nitpick the most, send complaints that an issue “didn’t do much” for them, and who find some of the biggest ideas I teach to be “underwhelming”.

Whereas it is those customers with profitable businesses — for whom they could not care less about $50 per month — who tend to actually find MORE value in my stuff, and don’t judge the value of an idea by its sexiness.

Sure, I try to make things as sexy as possible.

But I also know from my own experience that many of the biggest ‘aha’ moments in my own business have been in off-the-cuff, almost throwaway remarks I have heard from the people I was learning from. 

And so one of the things I try and do consciously in Adventures in Copyland is to include as many such ‘throwaway’ remarks as I can in each issue, so that as well as the ‘main idea’, there are a bunch of potential ‘aha moments’ lying in wait for those ready to exploit them.

These ideas are almost universally missed and unappreciated by the ‘$50 subscribers’…

…who are the people who tend to sign up in droves for the ‘sexy’ issues like “How To Run A Daniel-Throssell Style Email List In Any Niche” (#18) or “How To Use AI To Potentially Run Half Your Business On Autopilot” (#30) or “How We Launched Australia’s #1 Bestselling Book Using Only Email” (#10)…

…and who often end up cancelling after a few months.

But the ‘$5,000 subscribers’?

These people tend to appreciate the less-sexy ideas even more than the ‘headline’ stuff … because they’re capable of reading between the lines for the little throwaway insights I like to leave for my subscribers.

This “Once In, Once Out” policy selects for THOSE customers.

And there is one last reason, which might seem self-serving, but it’s actually not:

Reason #3: The “Once In, Once Out” policy allows me to — ethically — sell my customers things they need but don’t want. 

Let me explain:

It’s common wisdom that to be successful as a marketer, you need to sell people what they want to buy, not what you want to sell them.

But there’s a problem with that:

Not every topic in my field is equally sexy.

And if all I ever delivered was “what my market wants”…

…all I would ever write about in something like Adventures in Copyland would be email hacks and “how to get more clients”.

I know my market. That’s what gets them excited. That’s what makes them buy. They eat that stuff up and ask for more.

But while that stuff is valuable…

…in the end, as a copywriter or business owner, you need more than that.

You need to know a whole bunch of things — and many of them AREN’T what you would necessarily just buy a product outright on.

Heck, the majority of my MOST valuable skills — picked up from years of working in ACTUAL BUSINESSES — are things that I never would have thought of buying a product on, had one been sold to me. And yet, they proved to be absolutely invaluable to the functioning of a real business.

(Random example: at one client I had the job of redesigning their product’s onboarding process. So I spent a couple weeks going deep on the principles of UX, app design, and onboarding. Would I ever have considered buying a product on that to help my copywriting career? No way! And yet it paid off years later when I drew on this knowledge to invent the Parallel Welcome Sequence — which catapulted me to industry fame — and then created a course, Optiniser, which I gave to Adventures in Copyland subscribers a few months ago. It also heavily influenced the unique way I design my courses, which have now made me a LOT of money — and became the foundation for my course Course Genius. All from a ‘random’ skill set that I would never have considered paying to learn if it were up to me!)

So the truth is…

To deliver a truly valuable product, I need to teach some things you don’t want to learn … with just enough things you DO want to learn to keep you wanting to stay. 

To give you one example of many:

Adventure #31 (“Don’t Read This Adventure Until You Start Your Next Paid Community!”) was one such issue.

As I write in the description of this issue:

“This Adventure covers value props for communities … how to sell memberships … how to make your offer unique … ways to boost engagement …  onboarding strategies, and how to run an audit of the onboarding process (a very useful service to offer clients) … moderation … community culture … hidden risks … subscription models and their pros/cons … billing … and hosting and choosing a platform.”

But…

How many of my subscribers, when I published that issue, actually WANTED a newsletter issue on how to run a paid community?

I estimate 10% of my user base, if that, would have bought it a la carte.

So was I ripping them off by “forcing” 100% of them to pay me for it?

No. 

Because I estimate a LOT more than 10% of them will have a use for this information — or some application of it — in their career.

(Besides — I later raised the price of this issue to more accurately reflect its value, so they got a much better deal on it than everyone else. This happens most months, and it is just one way I reward my subscribers’ loyalty.)

It is, in a very real sense, a case of:

“I know better than you what you need.” 

I don’t mean that in a condescending way.

I mean that in a wise, caring, “please trust me” way.

To copywriters and people trying to build a business like mine … I’ve been there before. I know the things that are likely going to come in useful for you. I know what kind of skills you need to have to be a well-rounded, valuable business asset (or business owner). And I am doing my best to skilfully ‘drip’ those things out, in amongst the things I know you go crazy for … like issues on how to use AI, or how to raise your copywriting rates, or how to do a book launch, or how to write transitions in emails.

It’s not like I’m trying to hide this.

I’m telling you this up front on the sales letter, for goodness’ sake.

But the premise of Adventures in Copyland is that I have your best interests at heart, and I am asking you to trust me. Not that every single issue will be exactly what you want at that time … but that over time, and over many issues, you will get SO much more value out of your subscription than you have paid me for.

If you feel at any point that I have betrayed that trust…

Or that I don’t actually ‘get’ you and your needs and you’re not getting your money’s worth…

You are free to cancel with one email, and no questions asked at all.

But the incredibly high retention, engagement, and satisfaction I get from my subscriber base — at a time when others are seeing cratering engagement and subscription rates — shows, IMO, that I am generally pretty good at keeping my subscribers happy.

As I hope you can see … there are serious and compelling reasons for this policy in Adventures in Copyland.

But if it still bothers you that much, that’s cool … nobody is forcing you to subscribe!

“Do I get some sort of bonus report or premium for signing up?”

Not presently. If I add one later, rest assured that you’ll get it. But as of now, you are just signing up for the monthly newsletter.

“Will I get the most recent issue immediately if I join today?”

No. Your first issue will be the next one I publish after you subscribe.

“So when will I get my first issue after subscribing?”

New issues drop sometime on the 15th of each month, US time (or the following business day in Australia).

If you subscribe on or before the deadline (11:59pm US Eastern Time on the 14th), you’ll get your first issue on the 15th. If not, you’ll get your first issue on the 15th of the next month.

“Can I access Adventures in Copyland! on desktop?”

Yes (via a web browser version of my app), but you will need to have set up your account in my mobile app first.

“Is there a pdf I can download or print?”

No. The delivery format means this is not a printable newsletter. Exceptions cannot and will not be made so please do not ask. IF THE LACK OF A PHYSICAL COPY BOTHERS YOU THAT MUCH PLEASE DO NOT JOIN ADVENTURES IN COPYLAND. I HAVE LITTLE TOLERANCE FOR PEOPLE WHO SUBSCRIBE DESPITE KNOWING THIS POLICY AND THEN COMPLAIN TO ME ABOUT IT.

“Do I have to be a copywriter to benefit from Adventures in Copyland!?”

No. Remember, the target audience for this newsletter is two groups: 1) Those who have (or want to build for themselves) a “Daniel Throssell style” email-driven business like mine, and 2) Professional copywriters & email marketers who write copy for email-based businesses. I have fiction authors, guitar teachers, software developers, fitness trainers and all sorts of people among my subscriber list, because they are using my techniques to develop an email-based business around their skillset.

“Do I get free email coaching included with my subscription, like XYZ newsletter does?”

No. While being a subscriber may make me more likely to answer your email questions, it’s not a feature of the subscription, nor something I promise.

“Can I join even if I’m not on your email list?”

No. Adventures in Copyland! is only available to subscribers on my Persuasive Page email list. If you join without being on my list, I will cancel your subscription. And if you unsubscribe from my business’s email list, you will be cancelled & banned from subscribing to Adventures in Copyland! in future also. 

“Can I pay with PayPal?”

No.

“When do I get charged?”

As a general rule, your billing recurs monthly on the same day of the month on which you first subscribed.

“Do I get free access to back issues?”

No. That wouldn’t be fair on people who subscribed before you — and if I did it for people who subscribed after you, it wouldn’t be fair on you.

“Can I ever get back issues?”

I occasionally (read: current average is once per year) offer back-issues for sale to paying subscribers, for either the same or higher price than they were originally sold for. (Some newsletters discount their back-issues; but as a general rule, I don’t write about topics that expire, so I don’t need to do that. Also, many of my issues way overdeliver for $50, so I raise the price on those when sold as back-issues.)

“Can I see an issue first for free to know if I like it?”

No.

If you want to see what kinds of topics I have published in the past, check out the back-issue list. This is no guarantee of what future issues will be — like I said, even I don’t know what I’m going to publish next in most cases.

If you don’t yet trust me to deliver, and still “want to see one first”, it probably means you haven’t been on my email list long enough to trust me yet. Well, I actually recommend you DON’T join within three months of subscribing to my email list, because that doesn’t give you enough time to get to know me and the quality of what I publish. And it’s people who join ‘on impulse’ because one month excited them that tend to cancel shortly after, and then they spend years regretting that foolish decision when they see all the things they miss out on.

(In fact, for that reason, I also never recommend subscribing for any ONE issue if you are not ready. Because I almost guarantee that if there’s one issue you like, there will later be more, and it’s folly to subscribe before you’re ready, cancel, and be banned from resubscribing.)

“Am I locked in at my original rate forever?”

Almost definitely. I have absolutely NO plans to raise the price on existing subscribers, and fully expect to “grandfather” you in at whatever rate you subscribe at.

I’m not saying your rate could never rise — if hyperinflation turned $50 into $3.50, or the US Government implemented a sudden 50% tax on info-products — maybe my hand would be forced. But it is extremely unlikely. I believe in rewarding loyalty, and for my part, my honest intention is to keep you at your original rate forever.

(That said, raising the monthly cost for new subscribers is another matter, and something I am far more likely to consider.)

“I hear a lot of marketers saying there’s nothing new in marketing, which is a 100+ year old industry. What’s different about YOUR newsletter? How can you claim to have ‘invented’ all these new ideas you’re sharing? Aren’t you recycling the same old marketing concepts as everyone else I listen to, and I could find them anywhere else?”

Yes, I know there are some people who say there is, indeed, “nothing new under the sun”, and that no marketing idea is really ‘new’.

In a way I understand where they are coming from.

For example, something like my Parallel Welcome Sequence is a combination of welcome sequences + email-on-demand automation + direct-response email copywriting + fiction writing + some creative concepts like ‘time travel’.

None of those ideas are “new”. All of them existed before 2020.

But nobody had ever put them together the way I did.

Same deal with other novel ideas I’ve had, like my Grand Unified Theory of Email Storytelling (Adventure #6), or my “ethically lazy” research framework in Market Detective, or my price-anchoring model (Adventure #4), or my list-building framework, or my Course Genius system for designing great courses.

All of those things are built, in some ways, of smaller concepts and ideas that people have known and used for a long time.

But I have assembled them and formulated and stated them in ways and forms and systems that nobody has ever done before.

So while some people sneer and say “there is nothing new in marketing” — well, yes, in a sense.

But in a very narrow and dumb and meaningless sense, kind of like saying the iPhone was never technically “invented” because software and phones and semiconductors and all the parts of an iPhone existed beforehand.

My rule of thumb:

If a whole bunch of people start copying and imitating something after someone does it first … whether a writing style, or a system like PLF or ARM, or a practice like daily emailing … for all practical purposes it is a ‘new invention’ in that field.

And the only people who deny that fact … are the hamsters who copy it yet don’t want to give credit.

So, I don’t really care how you personally define “new”. What I can tell you is that I’m sharing stuff you WON’T find in the old books (as much as I revere the old books), and you certainly won’t find other copywriting gurus teaching you — because yes, I really did “invent” many of these ideas.

I’m not saying every single idea in Adventures in Copyland is 100% original and has never been discovered or used anywhere else. But there is a reason I consistently whip even famous “A-List” copywriters in head-to-head sales contests. I’m doing things many of them aren’t, at least until they copy me.

And I AM confident that — like many of my subscribers — if you are jaded by the “sameness” of everyone else’s teachings, you will find something fresh and exciting about the cutting-edge ideas I am sharing with my Adventures in Copyland subscribers.

“Okay, it all sounds good, but still … I feel like I’m ready to join now, but what if I decide at some point to change my mind and then cancel down the line … and then I want to come back again in future? Why would you not let me back?”

(I mean … you see how convoluted and strange your thinking is getting there, right? But okay, I’ll humour you…)

Because the only two reasons you would cancel this newsletter are:

1. You have some months where $50 is too tight for you and you need to save
2. You are not finding the newsletter valuable for an extended period of time (not just 1-2 issues)

If it’s the first one, you shouldn’t be joining in the first place. If your business isn’t certain of generating a few hundred bucks in spare profit per year … subscribing to an advanced tactical copywriting newsletter is not your best move right now. Your first priority should be to get more & better clients, friend.

If it’s the second one … well, why would you ever want to come back?

I have already explained in detail my reasons behind this policy, and frankly, that’s about as many words as I want to spend convincing you on this.

Fact is, you either see how ridiculously cheap $50/month actually is for a copywriting newsletter … or you don’t.

If you don’t, that’s fine.

The whole point of Adventures in Copyland, as I have said over and over and over, is not about getting just one issue that you like … but about being exposed to an interconnected framework of strategies, tactics and philosophies that, over time, add up to something far more valuable than the $50 you pay for the subscription each month. 

If you do not agree with this premise — if you just want to ‘pick and choose’ individual things you like — then this is not the membership for you.

It does not work that way and it was never intended to work that way.

But if you do see how cheap $600/year really is in the long run for a career where you should be making 100x that…

And if you believe (as I do) that I am doing things in copywriting that nobody else is doing…

And if you want to learn them from me each month, in the fun, delightful way that I and I alone can teach them to you…

Then stop hanging around on this sales page with all the freeloaders … and come join me on my Adventures!

I honestly believe it’s some of the most fun you’ll ever have as a copywriter — while each month, upgrading your copywriting with a brand-new copywriting skill that you’ll keep for life.

The Adventures are just beginning — come join me with the button below…