The Hilarious, All-Digital Newsletter Stuffed With Daniel Throssell’s Newest & Best Copywriting Tactics & Ideas — Delivered To Your Phone Each Month!
Pssst! Before You Read This Sales Page, Check My Newest Copywriting Innovation For Warm Traffic … The “Sales Page Spoiler Box”!*
(*I get to call it the “Throssell Box” now, right?)
ALL THE FACTS ABOUT ADVENTURES IN COPYLAND!
G’day — I’m Daniel Throssell,
aka “Australia’s Best Copywriter”.
But of course I don’t expect you to just believe such a brash claim without proof.
So here is a picture of me punching a goo-’roo:
Everyone knows goo-’roos only live in
Copyland Australia. And, I am the only copywriter with a picture of me punching one. Therefore, I MUST be “Australia’s Best Copywriter”. QED.
Now … where were we?
I was just telling you about…
Adventures in Copyland! is my brand-new, all-digital monthly copywriting newsletter.
Like I explained earlier, it costs $50/month to subscribe.
And — as a general rule — each month’s “Adventure” reveals…
One Exciting Copywriting Tactic Or Idea
I’ve NEVER Shared Anywhere Else!
You see, over the years I’ve come up with a lot of new copywriting tactics:
Novel approaches to email storytelling … writing sales email campaigns … attracting clients … list-building … sales letter copywriting … etc.
And in the course of my work … I’m constantly coming up with more ideas every month.
Occasionally, when I get enough new ideas around a related topic — like “market research” or “writing email sales campaigns” or “getting clients on Upwork” — I’ll gather them up and turn them into one of my famed copywriting courses.
But the truth is…
MOST Of My Best Ideas
Have Never Seen The Light Of Day!
And that’s simply because they’re just too small and tactical to be put into their own course.
Of course, the whole time, I’ve been using these exact ideas on my business’s own email list.
(That’s how I know they work — because they’re working like crazy for me.)
And so Adventures in Copyland! is founded on a simple premise:
Each Month, I Choose ONE Copywriting Tactic Or Idea From The Pages Of My Secret “Lab Notebook” … Write Up A Private Briefing Explaining How It Works … And Zap It Straight To Your Phone!
I have so many ideas (I’ll show you some in a moment), the problem is which to share with you.
At present, I have several years’ worth of tactics lined up, which don’t really fit neatly into any ‘course’ I could create.
So for Adventures in Copyland!, I’m selecting the copywriting tactics & ideas which tick as many of the following boxes as possible:
Whenever I discover or invent a new copywriting tactic that doesn’t fit into one of my courses, Adventures in Copyland! is the FIRST place I will publish it. You will be getting my newest & best ideas before anyone else sees them.
I am not interested in reheating tactics you have heard taught by anyone else. I prefer to teach tactics I have personally discovered or invented on my own … OR, where I teach you something that is not original to me, it will come with my new & unique perspective on how to apply it.
These are NOT beginner tactics like “benefits, not features!” or “use scarcity!” that you’d expect to find in a book, blog, or beginner copywriting course.
As much as possible, these are real tactics I have personally witnessed working — and in many cases, they are the EXACT copywriting tactics *I* rely on, day after day, to make an income that supports my family with no more than a single email to my list per day.
✅ And … ACTIONABLE!
Ultimately, the point of teaching these tactics to you is so that YOU can use them in your own copywriting, for your business (or your clients’). So each issue shows you not just WHAT the tactic is … but HOW to implement it for yourself (because otherwise, what would be the point?)
Sooooooo … That’s Cool, But, Uh … What Does That LOOK Like?
Well, think my daily emails … plus the kind of awesome copywriting insights you expect from my copywriting courses … and you’re not too far off:
“It’s literally like your daily emails … on steroids”
“More actionable than $90+ newsletters”
“It’s like the best Daniel Throssell emails on steroids”
“I look forward to it every month”
“I cannot believe I paid $50 for that God Level of teaching”
“My brain is still being melted by <Adventure #4 tactic> … AiC is the best 50 bucks I spend every month”
As far as topics go — here’s an example:
The topic of the very FIRST issue of Adventures in Copyland! was:
‘Possibly The Single Most Versatile Email Storytelling Technique I Ever Invented For Whipping Up The Perfect Story Lead “On Command”!’
It revealed a charmingly simple-but-powerful email storytelling technique I invented for quickly & easily ‘building’ story-based sales email leads.
And it’s exclusive (I’ve never shared it anywhere else) … advanced … original to me … proven (I use it often) … and highly actionable for anyone reading it.
And … there’s more where that came from.
While this is NOT a guarantee of any topics I’ll cover, to give you an idea of the kind of things I will be teaching…
Here are several items
on my “master list” of tactics:
- “My go-to email story opening line”
- “The almost foolproof way to defend against (and profit from) online trolls”
- “How to use ‘decoy stories’ in your email lead”
- “The quick-’n’ dirty ‘tip expand’ email I turn to in a pinch — and how to write it”
- “An approach to email newsletters that’s even MORE effective than mine”
- “How to sell continuity offers”
- “A sneaky twist on ‘price anchoring’ I’ve never heard anyone else talking about”
- “How copywriters can survive the coming AI apocalypse”
- And more!
Again, NO promises on ANY of those actually becoming issues.
I’m simply showing you the kind of thing you can expect each month.
Adventures in Copyland! is…
The World’s First Copywriting Newsletter Built ENTIRELY On Mobile App Technology!
✅ A reading experience designed “from the ground up” for your phone — no pinching or zooming required
✅ HALF the price of other copywriting newsletters — I’ve saved BIG on paper & shipping costs … and I’ve passed the savings entirely onto you
✅ Seamless integration with video/audio “how-to” training — If a tactic is easier to show you than tell you, I’ll just give you a screen recording you can watch right there in the app
✅ Instant, free delivery anywhere in the world
✅ Butter-smooth “zero-login” access — you’ll just get a notification, tap it, and get your newsletter
✅ Always in your pocket — it’ll be the one newsletter you always have when you have a spare minute
And so on. Yay for apps!
If the app thing puts you off from subscribing, that is fine. No need to write to me with your feelings about this decision. I understand it’s not for everyone!
Subscribers ALSO Get A Few “Private” Perks…
🎁 Exclusive “SECRET” product offers my main email list will never even HEAR about…
💵 “Subscriber-only” DISCOUNTS on new courses…
🤐 PRIVATE updates & news…
😇 And any OTHER ways I end up thinking of to treat you better than anyone else … just for being a subscriber.
I do not offer these kinds of privileges lightly.
And I don’t want people dipping in and out of this subscription, taking advantages of the perks and picking the issues they like, and dropping out other months.
Which is why — to prevent exactly that behaviour — I am assuming a very controversial…
“In Once, Out Once”
In order to deter people from an endless cycle of multiple subscriptions and cancellations … I only allow you to subscribe (and cancel) ONCE.
Practically, that means once you cancel, you cannot rejoin.
I mean … it’s not actually as dramatic as it sounds. You’re free to cancel when you want. And frankly, I think you will LOVE the newsletter and won’t ever want to cancel as long as you’re a copywriter.
I just … don’t want to spend hours every month dealing with cancellation requests from people who have already cancelled multiple times. In fact, I want to deal with as few cancellation requests as possible, even if it costs me subscribers. So, a limit of one time applies.
Also, while you can cancel at any time, there are no change-of-mind refunds on any part of your subscription.
So please understand this BEFORE you join.
But, come on…
That’s, like, half the price of most copywriting newsletters / masterminds / “inner circles”.
It’s literally less than $2 per day.
If cash is so tight in your copywriting business that a $50/month commitment is a financial risk … you are not at the level where this newsletter makes sense for you, anyway. I don’t recommend joining yet.
IF You Think
You’re Ready To Join…
If you can easily afford a $50/month investment in your copywriting skills (and maybe a bit extra for some upsells … just sayin’ 😏) …
If you understand that there’s no jumping in and out of this subscription — you’re “in once, out once”…
If you’re 100% comfortable with the subscription being accessed via my smartphone app only…
If you can commit to not being a pain-in-the-posterior customer — you understand that this is real life, things probably WILL break/go wrong at some point, and you are willing to “assume the best” and give me the chance to help you out with any problems, rather than chucking a hissy fit demanding a fix at 3am on a Sunday…
And most importantly, if you TRUST me … and I DON’T just mean trusting my qualifications to teach you all these super-cool copywriting new tactics … but you truly trust me as an honest, God-fearing guy who is fundamentally committed to doing RIGHT by you, ALWAYS having your back as my customer, and NEVER ‘phoning it in’ on anything I deliver you…
Well, in that case…
I’d Like To Invite YOU To Join Me Inside Adventures in Copyland!
And you can do that with the button below:
I’m looking forward to teaching you some of the coolest, most original and most exciting copywriting secrets I know.
See you on the inside,
You Have Frequently Asked Questions? I Have Answers!
“Do I get some sort of bonus report or premium for signing up?”
Not presently. If I add one later, rest assured that you’ll get it. But as of now, you are just signing up for the monthly newsletter.
“Will I get the most recent issue immediately if I join today?”
No. Your first issue will be the next one I publish after you subscribe.
“So when will I get my first issue after subscribing?”
New issues drop sometime on the 15th of each month, US time (or the following business day in Australia).
If you subscribe on or before 11:59pm (US Eastern Time) on the 14th, you’ll get your first issue on the 15th. If not, you’ll get your first issue on the 15th of the next month.
“Can I access Adventures in Copyland! on desktop?”
No, it’s only accessible in my mobile app.
“Is there a pdf I can download or print?”
No, it’s only accessible in my mobile app.
“Is it only accessible in your mobile app?”
No, it’s—oh. Yes. Yes, it is.
“Do I have to be a copywriter to benefit from Adventures in Copyland!?”
No. If you write copy for your own business, it will be just as helpful for you. (After all … that’s pretty much what I do.)
“Do I get free email coaching included with my subscription, like XYZ newsletter does?”
No. While being a subscriber may make me more likely to answer your email questions, it’s not a feature of the subscription, nor something I promise.
“Can I join even if I’m not on your email list?”
No. Adventures in Copyland! is only available to subscribers on my Persuasive Page email list. If you join without being on my list, I will cancel your subscription. And if you unsubscribe from my business’s email list, you will be cancelled & banned from subscribing to Adventures in Copyland! in future also.
“Can I pay with PayPal?”
“When do I get charged?”
As a general rule, your billing recurs monthly on the same day of the month on which you first subscribed.
“Do I get free access to back issues?”
No. That wouldn’t be fair on people who subscribed before you — and if I did it for people who subscribed after you, it wouldn’t be fair on you.
“Can I ever get back issues?”
Maybe. I haven’t worked out a policy on that. But I may choose to offer back issues for sale in future, to subscribers only.
“Can I at least see an issue first for free to know if I like it?”
That’s not possible right now, but I can’t put it any simpler than this:
The newsletter is almost exactly like my emails … except with a lot more teaching & strategy.
I specifically designed the format of Adventures in Copyland! to resemble the experience of reading one of my emails on mobile phone, so I did NOT have to change the way I wrote.
Bottom line: if you like my email style … and you think my other paid courses teach valuable copywriting knowledge … you will like Adventures in Copyland!, as it is a combination of both.
If you haven’t read enough of my emails to know what I mean … or you don’t like my emails … or you don’t trust me to deliver good value … then I don’t recommend subscribing yet.
“Am I locked in at my original rate forever?”
Almost definitely. I have absolutely NO plans to raise the price on existing subscribers, and fully expect to “grandfather” you in at whatever rate you subscribe at.
I’m not saying your rate could never rise — if hyperinflation turned $50 into $3.50, or the US Government implemented a sudden 50% tax on info-products — maybe my hand would be forced. But it is extremely unlikely. I believe in rewarding loyalty, and for my part, my honest intention is to keep you at your original rate forever.
(That said, raising the monthly cost for new subscribers is another matter, and something I am far more likely to consider.)
“Your ‘in once, out once’ policy SUCKS!!! Why would you not let cancelled members back?”
If you think about it — at least, this is how I think about it — it’s not so much about not letting cancelled members back, as it is about not catering to customers who want to cancel/rejoin every month with no penalties.
The thing is … cancellation and resubscribe requests are NOT “free” for me!
They are EXTREMELY annoying and time-consuming. And it’s not just ONE member I would be doing it for … we would be talking dozens or even hundreds of people trying to dip in and out.
What repeat cancellers basically want to do is make ME take on all the risk & consequences of their behaviour. But I’m pushing back on that, and holding YOU — as my subscriber — to certain standards. And before you subscribe, I expect you to do your homework on me first, so you know you can trust me … get your business in order … get yourself to the point where you don’t need to cancel for $50 … and then and ONLY then, sign up.
If you do that … I think you’ll find you’re too busy enjoying the newsletter and becoming a way better copywriter that you don’t even have time to think of cancelling.
“But some months I might not be able to afford it!”
Well, that’s an easy one:
If you don’t think you’ll be able to afford it some months … you just aren’t ready to join yet.
This offer — as with almost everything I sell — is only for established copywriters or business owners who can comfortably afford it.
$50 a month is $600 per year. It’s not pocket change, but if your business isn’t generating a few hundred bucks in spare profit per year … subscribing to an advanced tactical copywriting newsletter is not your best move right now. Your first priority should be to get more & better clients, friend.
At any rate, here’s what I recommend if you’re worried about the price:
Plenty of copywriting courses cost $1,000 (many of mine cost more).
So … treat this like that.
Have $1,000 saved up before you pull the trigger, just like any other course. Then, when you’re ready, subscribe for just $50/month. That will give you more than a year to try out the newsletter … use the tactics I send you each month … and see if you can’t make your money back many times over.
If, by the end of a whole YEAR, you still have not generated at least $1,000 back … cancel the newsletter, and go on your merry way. Don’t even worry yourself about the no-returning policy — if you can’t make ONE GRAND IN AN ENTIRE YEAR using what I teach you, why would you ever want to resubscribe?
(Although my advice to you is … if you can’t make $1,000 profit from copywriting in a whole year using what I teach … you should really be in some other career. That is a pitiful result and I wouldn’t want you paying me if you can’t even earn four figures profit in a year.)
But that’s about as many words as I want to spend convincing you on this.
Fact is, you either see how ridiculously cheap $50/month actually is for a copywriting newsletter … or you don’t.
If you don’t, that’s fine.
But if you do see how cheap $600/year really is in the long run for a career where you should be making 100x that…
And if you believe (as I do) that I am doing things in copywriting that nobody else is doing…
And if you want to learn them from me each month, in the fun, delightful way that I and I alone can teach them to you…
Then stop hanging around on this sales page with all the freeloaders … and come join me on my Adventures!
I honestly believe it’s some of the most fun you’ll ever have as a copywriter — while each month, upgrading your copywriting with a brand-new copywriting skill that you’ll keep for life.
The Adventures are just beginning — come join me with the button below…