The Hilarious, All-Digital Newsletter Stuffed With Daniel Throssell’s Newest & Best Copywriting Tactics, Ideas & Adventures — Delivered To Your Phone Each Month!
Pssst! Before You Read This Sales Page, Check My Newest Copywriting Innovation For Warm Traffic … The “Sales Page Spoiler Box”!*
(*I get to call it the “Throssell Box” now, right?)
ALL THE FACTS ABOUT ADVENTURES IN COPYLAND!
G’day — I’m Daniel Throssell,
aka “Australia’s Best Copywriter”.
But of course I don’t expect you to just believe such a brash claim without proof.
So here is a picture of me punching a goo-’roo:
Everyone knows goo-’roos only live in
Copyland Australia. And, I am the only copywriter with a picture of me punching one. Therefore, I MUST be “Australia’s Best Copywriter”. QED.
Now … where were we?
I was just telling you about…
Adventures in Copyland! is my flagship, all-digital monthly copywriting newsletter.
It is the “next step” for those who love & devour my hilarious daily copywriting emails … and want more of that fun & wacky energy, but with some serious value attached.
Like I explained earlier, it costs $50/month to subscribe.
And those few copywriters lucky enough to be subscribed each month are rewarded with…
A Brand New Copywriting ‘Adventure’ With Me Every Single Month!
“Uhhhhhh…” you say, confused. “That’s cool and all, but … what exactly *is* a copywriting ‘Adventure’?”
That’s exactly the point!
There *is* no template … because just like my daily emails … it totally depends on whatever craziness I’m up to 🤪
Which is to say:
- Some months I might teach an absolutely killer copywriting tactic that I’ve invented and have never taught anywhere else…
- Other months, I might reveal a HUGE breakthrough copywriting insight I’ve had…
- Or I might break down a launch or campaign I’ve just done that absolutely killed it…
- Or I’ll report on an industry event or conference I’ve attended to take notes on your behalf (e.g. my bumper write-up of Copy Chief Live Nashville in Adventure #14)…
- And sometimes … it might even be something TOTALLY unique & unexpected (like my “Zero-Value” Adventure #11 … which proved to be one of the most beloved & popular Adventures I EVER published … despite containing NO value whatsoever 😏)!
It’s probably easier to show you rather than tell you.
So to give you an idea of how this all works…
Here are some of the Adventures you’ve ALREADY missed out on…
[NOTE: I’m currently redoing this part of the sales letter and right now it looks horrendous. I know. I’ll get to it eventually. For now, if the design of the sales letter puts you off from joining the newsletter … well … that’s your loss!]
“The Single Most Versatile Email Storytelling Technique I Ever Invented For Whipping Up The Perfect Story Lead “On Command”!”
In this Adventure I revealed a simple and versatile way to ‘build’ stories that are quick, fun, and easy to transition into almost any CTA you want.
You haven’t seen any other copywriter teaching this — because I literally invented it. And I use it all the time in my own emails to write story leads.
Here’s some reader feedback on this Adventure:
“I was struggling to tell a story … I used your trick and PAM in 10 minutes it was done and the lead was super great, smooth and funny to read”
“It’s literally like your daily emails … on steroids”
“Your advice about a transition was a game changer for me”
“The Revolutionary “Throssell Model” For Price-Anchoring!”
In this Adventure I revealed my entirely new, ORIGINAL model for price-anchoring that actually works in today’s cynical, marketing-savvy climate.
If all you know of price-anchoring is that trick where copywriters write on their sales pages “
$500 $250 $100 $7” … my model would have blown your mind.
I have never taught this tactic in full anywhere else. Nor have I EVER seen another copywriter teaching anything remotely close to it. In fact, I’m proud to consider it as one of my truly original contributions to the field of copywriting.
“My brain is still being melted by the 3rd dimension of price anchoring. Never heard or seen anything like that”
“How To Invent Your OWN Unique Copywriting Style!”
In this Adventure, I taught a five-step model for coming up with a unique copywriting style SO powerful and SO iconic … that people recognise it even in copy merely inspired by you!
My method required no money, no connections, no experience, no existing style, and no more ‘talent’ than a basic copywriting competence…
“*Jaw on floor* I cannot believe I paid $50 for that God Level of teaching”
“Daniel Throssell’s ‘Grand Unified Theory’ of Email Storytelling”
[PRICE RETROACTIVELY RAISED TO $250 IF SOLD INDIVIDUALLY]
In this issue, I revealed the single best idea I have ever had about email storytelling.
It was a sweeping model that ‘made sense’ of when, why and how to use stories in emails … in a way that I am positive that NOBODY had ever explained before.
This whole issue is something I was so uneasy about sharing too widely, I retroactively raised the price to $250 — and I will possibly be redacting it from individual purchase in the back-issue collection when I create my Email Storyteller course, which will teach a similar idea but for much more money.
Note: In the interests of full disclosure, I’ve since hired Emilia as an intern since this testimonial was given!
“How To Make People Buy Even AFTER They’ve Missed The Deadline!”
This issue taught seven tactics you can mix-and-match to continue making sales even after a deadline has passed, and you’ve already raised the price (which, as most marketers know, is when sales fall off a cliff). All with ZERO tricks, gimmicks, extensions, exceptions, simulated technical issues, or other garbage that most marketers rely on to do such a thing.
“Adventures in Copyland is a steal. It’s incredible to get the chance to look inside the brain of someone who’s doing it at such a high level. You don’t have to share this stuff and yet you do … it really is a privilege.”
Kevin RogersCopy Chief (and subscriber to Adventures in Copyland)
“The Bizarre-Yet-True “Email Blitz” Strategy We Used To Pull Off Australia’s BIGGEST Book Launch In History!”
[PRICE RETROACTIVELY RAISED TO $250 IF SOLD INDIVIDUALLY]
In this issue I revealed my launch strategy specifically for executing record-breaking book launches … with nothing but an email list!
I distilled my best learnings from being involved in three #1 national bestselling book launches … combined with my launch learnings from all my OTHER insanely successful product launches which have NOT been for books, but which have nonetheless taught me very valuable lessons about launch strategy.
The result was a short, succinct book-launch strategy anyone could learn in less than half an hour of their time — featuring the EXACT same launch advice I give my famous, successful clients & contacts.
“[Your book launch strategy] is priceless and I’m really excited about it. It’s completely brand new in terms of strategy from anyone that I’ve talked to.”
Laura BelgrayA-List copywriter & #1 bestselling author of Tough Titties — commenting on the strategy I taught in Adventure #10 [note: Laura isn’t a subscriber to AiC, but the issue contained the same book launch advice I gave her for her book launch]
“YES that book launch issue was FIRE…”
Kim Krause SchwalmA-List copywriter & Adventures in Copyland subscriber
“[Adventure #10] is f**king great btw. Makes a ton of sense. Gonna look into specifics for Amazon ranking systems to decide how to best use it. Worth wayyy more than $50 haha.”
Ian StanleyA-List copywriter & Adventures in Copyland subscriber
“How To Write An ‘Anti-Cover Letter’ That Makes Any Job Application Instantly Stand Out!”
This Adventure taught my innovative ‘anti-cover letter’ framework for writing cover letters that contradict pretty much every best practice you’ve ever heard about job applications — and work WAY better!
I not only gave various examples of real & successful ‘anti-cover letters’ I’d written … but also gave my full seven-step framework for how to write your own ‘anti-cover letter’ (or help your friends & family write theirs).
And … you get something like this EVERY SINGLE MONTH!
Of course, I need to make something clear:
I do not guarantee results such as those I showed you above for everyone, or in fact even for anyone who subscribes to this newsletter. I am merely showing you what subscribers have said/experienced/achieved from past Adventures. But everyone is different, and my lawyer would have conniptions if I were to so much as insinuate these were ‘standard’ or ‘ordinary’ results, so let’s be very clear — I make NO promises about your individual experience with the newsletter.
All I can tell you is … there’s plenty more where those came from. Trust me, I’m just getting started.
Adventures in Copyland is…
The World’s First Copywriting Newsletter Built ENTIRELY On Mobile App Technology!
✅ A reading experience designed “from the ground up” for your phone — no pinching or zooming required
✅ HALF the price of other copywriting newsletters — I’ve saved BIG on paper & shipping costs … and I’ve passed the savings entirely onto you
✅ Seamless integration with video/audio “how-to” training — If a tactic is easier to show you than tell you, I’ll just give you a screen recording you can watch right there in the app
✅ Instant, free delivery anywhere in the world
✅ Butter-smooth “zero-login” access — you’ll just get a notification, tap it, and get your newsletter
✅ Always in your pocket — it’ll be the one newsletter you always have when you have a spare minute
And so on. Yay for apps!
If the app thing puts you off from subscribing, that is fine. No need to write to me with your feelings about this decision. I understand it’s not for everyone!
Subscribers ALSO Get A Few “Private” Perks…
🎁 Exclusive “SECRET” product offers my main email list will never even HEAR about…
💵 “Subscriber-only” DISCOUNTS on new courses…
🤐 PRIVATE updates & news…
😇 And any OTHER ways I end up thinking of to treat you better than anyone else … just for being a subscriber.
I do not offer these kinds of privileges lightly.
And I don’t want people dipping in and out of this subscription, taking advantages of the perks and picking the issues they like, and dropping out other months.
Which is why — to prevent exactly that behaviour — I am assuming a very controversial…
“In Once, Out Once”
In order to deter people from an endless cycle of multiple subscriptions and cancellations … I only allow you to subscribe (and cancel) ONCE.
Practically, that means once you cancel, you cannot rejoin.
I mean … it’s not actually as dramatic as it sounds. You’re free to cancel when you want. And frankly, I think you will LOVE the newsletter and won’t ever want to cancel as long as you’re a copywriter.
I just … don’t want to spend hours every month dealing with cancellation requests from people who have already cancelled multiple times. In fact, I want to deal with as few cancellation requests as possible, even if it costs me subscribers. So, a limit of one time applies.
Also, while you can cancel at any time, there are no change-of-mind refunds on any part of your subscription.
So please understand this BEFORE you join.
But, come on…
That’s, like, half the price of most copywriting newsletters / masterminds / “inner circles”.
It’s literally less than $2 per day.
If cash is so tight in your copywriting business that a $50/month commitment is a financial risk … you are not at the level where this newsletter makes sense for you, anyway. I don’t recommend joining yet.
IF You Think
You’re Ready To Join…
If you can easily afford a $50/month investment in your copywriting skills (and maybe a bit extra for some upsells … just sayin’ 😏) …
If you understand that there’s no jumping in and out of this subscription — you’re “in once, out once”…
If you’re 100% comfortable with the subscription being accessed via my smartphone app only…
If you can commit to not being a pain-in-the-posterior customer — you understand that this is real life, things probably WILL break/go wrong at some point, and you are willing to “assume the best” and give me the chance to help you out with any problems, rather than chucking a hissy fit demanding a fix at 3am on a Sunday…
And most importantly, if you TRUST me … and I DON’T just mean trusting my qualifications to teach you all these super-cool copywriting new tactics … but you truly trust me as an honest, God-fearing guy who is fundamentally committed to doing RIGHT by you, ALWAYS having your back as my customer, and NEVER ‘phoning it in’ on anything I deliver you…
Well, in that case…
I’d Like To Invite YOU To Join Me Inside Adventures in Copyland!
And you can do that with the button below:
I’m looking forward to teaching you some of the coolest, most original and most exciting copywriting secrets I know.
See you on the inside,
You Have Frequently Asked Questions? I Have Answers!
“Do I get some sort of bonus report or premium for signing up?”
Not presently. If I add one later, rest assured that you’ll get it. But as of now, you are just signing up for the monthly newsletter.
“Will I get the most recent issue immediately if I join today?”
No. Your first issue will be the next one I publish after you subscribe.
“So when will I get my first issue after subscribing?”
New issues drop sometime on the 15th of each month, US time (or the following business day in Australia).
If you subscribe on or before the deadline (11:59pm US Eastern Time on the 14th), you’ll get your first issue on the 15th. If not, you’ll get your first issue on the 15th of the next month.
“Can I access Adventures in Copyland! on desktop?”
Yes (via a web browser version of my app), but you will need to have set up your account in my mobile app first.
“Is there a pdf I can download or print?”
No. The delivery format means this is not a printable newsletter. Exceptions cannot and will not be made so please do not ask. IF THE LACK OF A PHYSICAL COPY BOTHERS YOU THAT MUCH PLEASE DO NOT JOIN ADVENTURES IN COPYLAND. I HAVE ZERO SYMPATHY, LET ALONE TOLERANCE, FOR PEOPLE WHO SUBSCRIBE IGNORING THIS POLICY AND THEN COMPLAIN TO ME.
“Do I have to be a copywriter to benefit from Adventures in Copyland!?”
Not necessarily. If you write copy for your own business, you will likely find a lot of what I teach is useful. (After all … that’s pretty much what I do.) However, please note that professional copywriters are the primary target audience.
“Do I get free email coaching included with my subscription, like XYZ newsletter does?”
No. While being a subscriber may make me more likely to answer your email questions, it’s not a feature of the subscription, nor something I promise.
“Can I join even if I’m not on your email list?”
No. Adventures in Copyland! is only available to subscribers on my Persuasive Page email list. If you join without being on my list, I will cancel your subscription. And if you unsubscribe from my business’s email list, you will be cancelled & banned from subscribing to Adventures in Copyland! in future also.
“Can I pay with PayPal?”
“When do I get charged?”
As a general rule, your billing recurs monthly on the same day of the month on which you first subscribed.
“Do I get free access to back issues?”
No. That wouldn’t be fair on people who subscribed before you — and if I did it for people who subscribed after you, it wouldn’t be fair on you.
“Can I ever get back issues?”
I occasionally (read: current average is once per year) offer back-issues for sale to paying subscribers, for either the same or higher price than they were originally sold for. (Some newsletters discount their back-issues; but as a general rule, I don’t write about topics that expire, so I don’t need to do that. Also, many of my issues way overdeliver for $50, so I raise the price on those when sold as back-issues.)
“Can I see an issue first for free to know if I like it?”
No, but I can’t put it any simpler than this:
The newsletter is almost exactly like my emails … except with a lot more teaching & strategy.
I specifically designed the format of Adventures in Copyland! to resemble the experience of reading one of my emails on mobile phone, so I did NOT have to change the way I wrote.
Bottom line: if you like my email style … and you think my other paid courses teach valuable copywriting knowledge … you will like Adventures in Copyland!, as it is a combination of both.
If you haven’t read enough of my emails to know what I mean … or you don’t like my emails … or you don’t trust me to deliver good value … then I don’t recommend subscribing yet.
“Am I locked in at my original rate forever?”
Almost definitely. I have absolutely NO plans to raise the price on existing subscribers, and fully expect to “grandfather” you in at whatever rate you subscribe at.
I’m not saying your rate could never rise — if hyperinflation turned $50 into $3.50, or the US Government implemented a sudden 50% tax on info-products — maybe my hand would be forced. But it is extremely unlikely. I believe in rewarding loyalty, and for my part, my honest intention is to keep you at your original rate forever.
(That said, raising the monthly cost for new subscribers is another matter, and something I am far more likely to consider.)
“Your ‘in once, out once’ policy SUCKS!!! Why would you not let cancelled members back?”
Because the only two reasons you would cancel this newsletter are:
- You have some months where $50 is too tight for you and you need to save
- You are not finding the newsletter valuable
If it’s the first one, you shouldn’t be joining in the first place. If your business isn’t certain of generating a few hundred bucks in spare profit per year … subscribing to an advanced tactical copywriting newsletter is not your best move right now. Your first priority should be to get more & better clients, friend.
If it’s the second one … well, why would you ever want to come back?
There is no good reason for me to cater to people who want to keep cancelling and rejoining at whim, and so I don’t.
But that’s about as many words as I want to spend convincing you on this.
Fact is, you either see how ridiculously cheap $50/month actually is for a copywriting newsletter … or you don’t.
If you don’t, that’s fine.
But if you do see how cheap $600/year really is in the long run for a career where you should be making 100x that…
And if you believe (as I do) that I am doing things in copywriting that nobody else is doing…
And if you want to learn them from me each month, in the fun, delightful way that I and I alone can teach them to you…
Then stop hanging around on this sales page with all the freeloaders … and come join me on my Adventures!
I honestly believe it’s some of the most fun you’ll ever have as a copywriter — while each month, upgrading your copywriting with a brand-new copywriting skill that you’ll keep for life.
The Adventures are just beginning — come join me with the button below…