Hope you’re wearing gloves. 🧤
Oh, I dunno …
‘Cause you wouldn’t wanna burrrrrn your fingers on the HOT copy in this email 😎
(heh … heh … okay, that was so lame.)
Anyway. Stop laughing. Down to business.
I got this reply to my ‘How to build a 7-figure sales hook’ email earlier today:
Re: How to build a s-s-sizzlin’ 7-figure sales hook
Way to go Daniel!
“Most Profitable and Most Banned”
We should call you “Australia’s answer to John Carlton!”
Australia’s answer to John Carlton … hmmm, I like me the sound of that!
If you haven’t read the email my man Alex is talking about:
It’s probably one of the best emails I’ve ever shared.
Or at least, the most valuable.
Because in it I give you a glimpse into what I consider the ‘holy grail’ of copywriting skills:
The ability to dig up a sexy ‘hook’ for what you’re selling … and turn it into a compelling sales letter.
I’m actually re-working the sales letter in that email.
On Friday I spoke to the client and suggested we go for a different market.
And as such, I re-worked the lead from the old one (which was for cold traffic) to a newer one, for warmer leads.
Here’s the current headline I’m working with:
Be One Of The Elite Few DFS Players
That Take The
Of The Profits!!!
This is actually inspired by a lead from a friend’s sales page I read years ago.
A few things I like about this headline:
1. I love the idea that there’s an “elite few” in this sport who take a massive share of the profits … and that YOU can be one of them. All the new players feel that way. And people LOVE the idea of having an ‘insider’s advantage’ over others.
2. I wanted to make “LION’S SHARE” huge and bold … it’s extremely eye-catching. “Unprofessional” even. But if you think copy needs to be professional to sell, well, you need to go read the Robert Collier Letter Book.
3. That said, I don’t do crazy headlines like this for EVERY sales letter. Sometimes it really just doesn’t fit the brand. Here it was fine though.
4. Also on the “lion’s share” part: that image is very visceral … like some roaring lion standing over a dead zebra or something. Not that I want you to imagine a dead zebra, but … it’s powerful. That’s all I’m saying.
The net effect is way stronger than a more ‘standard’ headline like “How Even Total ‘Rookie’ DFS Players Can Instantly Become Up To 3x More Profitable” — because while that’s not bad, it’s very ‘cookie-cutter’ and doesn’t have the raw, gut-punch appeal of “a secret way to steal everyone else’s lunch”.
I dare say it’s a lead that might even make John Carlton proud …
If you know good copy when you see it … then you should know you’ve just seen it.
(Or at least, a glimpse of it. Wait till you see the rest of the page …)
On the other hand, if the above doesn’t look like good copy to you …
… then, well, I would make my client waitlist unclickable for you if I could.
But I can’t, so the next best thing is to beg and plead with you to please click the unsubscribe link below.
(please please pleeeeease unsubscribe 🙏)
Trust me, it’s for both our sakes.
‘Cause if you didn’t like this copy, you’re not going to like what I’ll be sharing you over the coming months. Lots more where that came from!
Okay, that’s me out for the weekend.
Talk to you tomorrow …