The first sales letter I ever wrote — back in 2015 — was titled:
“How I convinced my wife to let me spend $200 on one book”
I wrote it for a copywriting contest hosted by #1 NYT bestselling author, Ramit Sethi.
And to my utter surprise (considering it was my first ever piece of copy)…
Can you succeed as a copywriter even if you’re not a native English speaker?
Ask most copywriting gurus, and they’ll say something like:
“YES!! You can succeed NO MATTER how good your English is! In fact, it’s BETTER if you’re not native, because you have fewer bad habits to unlearn!”
(Yes, 200%. No, that’s not a typo.)
In 2020, for my own email list at The Persuasive Page, I invented the “Parallel Welcome Sequence” — a radical, fresh take on the traditional “autoresponder”.
It gets insanely high open rates … binge-level engagement … and leaves subscribers grinning with delight.