Here’s How You Can Legally & Ethically Get LIFETIME ACCESS To Spy On Other Copywriters’ Private Coaching Sessions … Without Them Even Knowing … All For A Tiny Fraction Of The Cost They’re Paying!
Here’s the deal:
In 2020 I launched a copywriting coaching program called ‘Inbox Detonator’.
The program costs several thousand dollars to join.
And for that money, you get:
a) Several weeks of unlimited email questions, and …
b) Just four (4) video critiques of your copy.
And while Inbox Detonator is a great program …
Not many people can afford to pay a few grand just to get four copy critiques.
Which is why I’ve decided to offer a new, “lite” form of this coaching called:
The ‘Inbox Detonator Bunker’
Although technically, the Inbox Detonator Bunker isn’t really ‘coaching’.
In fact, if you buy access, you won’t get a single blessed second of my time on reviews of your copy.
What you will get though …
… is full, unlimited access to every single copy critique I have ever done (and ever will do) for my paid coaching students.
In short, it’s a cheap, easy and legal way to spy on the exact same coaching other copywriters pay me thousands of dollars for.
The only difference is it’s not your copy being reviewed.
But you still get the exact same lessons my other students get … the same insights they get … and the same access they get to watch how I rewrite and punch up copy on the fly.
For a whole lot less money than they’re paying.
… can you please shut up with the interruptions?
Now obviously …
The Inbox Detonator Bunker is not a literal bunker.
(Just so we are clear, y’know)
I do not have a six-foot-thick concrete basement under my home where I store VCR tapes of copy reviews.
Rather, the Bunker is a protected folder in my mobile app.
It looks kinda like this:
As long as you have a smartphone or iPad, you can download the app, and watch these lessons anywhere, anytime, with anyone, at any speed (okay, as long as it’s up to 1.5x).
But if you can manage the smartphone/iPad thing, here is a small sampling of the private copy reviews inside the Bunker…
A ‘cart abandonment’ sequence for a weight-loss supplement that followed all the ‘best practices’ being taught by copywriting’s biggest names … but didn’t work. I used a radical ‘anti-copywriter’ approach to rewrite them from the ground up
A long, rambling Facebook ad offering free songs to get sign-ups for a musician … I rehauled the entire thing in a few lines and showed how to harness a ‘sales force’ infinitely more powerful than words
A landing page for a tool for insurance agents that started out as a mess … yet over the course of 4 reviews, I honed it into a page so tight, it broke my student into a market he wouldn’t have ever dreamed of reaching
An affiliate email for a keto offer … that had no punch. I used a controversial trick I called “Donald Trump’s Secret Diet” to breathe new life into it
A copywriter’s Upwork profile that didn’t cut through the noise at all … until I suggested a simple way to use a ‘mechanism’ to instantly stand out
A home page for a home improvement product, that didn’t have a clearly defined audience. I showed how to use ‘market awareness’ to restructure the entire page and make the sales pitch sizzle
And literally dozens more (and counting), plus a couple of ‘bonus’ collections I think you’ll find interesting:
- “The Best of Inbox Detonator” — a curated section of my personal favourite videos, if you don’t have time to watch too much. (If you are a copywriter, these videos alone could be worth the entire cost of entry.)
- My ‘Lessons on Storytelling’ — A series of video critiques specially focused on how to sharpen your email storytelling chops
- Copy That’s Already Awesome — A ‘hall of fame’ of examples of great emails, sales pages and more for you to model and imitate
- And much, much more.
In fact, the ‘Inbox Detonator’ Bunker currently includes over 10 hours of private coaching video.
Even better, you get LIFETIME access … so no matter how many tutorials are added in future, you’ll get access to all of them.
Now, let me be clear on something:
If you like the way I write copy, and you are serious in wanting to learn “how” I do it, the Inbox Detonator Bunker is the single best way to achieve that goal.
This is not a ‘salesy’ line.
Here is the huge and obvious caveat:
The Inbox Detonator Bunker is obviously not the best way to achieve every goal.
It’s NOT the best way to start writing better emails by tomorrow (see my Email Copywriting Compendium for that) … or to nail the hugely-important market research side of copywriting (see my Market Detective course) … or the best way to get personalised feedback on your weak spots (like you get in the full Inbox Detonator program).
But if you read my stuff, and you think “wow, I really want to know how he does it” …
… then spending several hours immersing yourself in the Bunker is the closest you will get to truly “knowing” how I think about (and write) copy.
Because in these private critiques, you’ll hear pretty much every single copywriting philosophy I have, in “raw” form.
In fact, I plan to turn many of the lessons in the Bunker into full courses one day.
But for now, they’re sitting in the Bunker like unpolished diamonds.
In short, in exchange for your effort in going through the videos to find them …
… you get access to all these lessons for WAY cheaper than you will once I pull them out and polish them into courses.
So if you’re willing to spend the time actually watching the videos — and not buying them and letting them sit there unused like a loser who’s addicted to buying info-products — this is probably the best ROI you will get on any product I sell.
How much does it cost?
Lifetime access to the Inbox Detonator Bunker currently costs a flat $1,000.
The last time I opened Inbox Detonator it was $2,000 per month (which I will be raising if I ever open it again). And remember, this is LIFETIME access, not 4 weeks.
But I’m not interested in hard-selling anyone into this.
It’s a great offer for the right people.
But if you buy it and don’t have the discipline to use it, it’s a waste of money.
Only you can decide.
If you’re still interested in diving in …