Hello and welcome to the sales page for the Inbox Detonator Bunker!
… and because you were about to do it, let me save you the effort of scrolling down to see that it costs $1,000.
Anyway. I’m Daniel Throssell and some random people say I’m okay at copywriting.
“Daniel, in my opinion, is one of the best copywriters in the world right now.”
Scott PapeAuthor of The Barefoot Investor, the bestselling book in Australian history
“One of Australia’s top copywriters”
Ben SettleEmail Copywriting Expert
Ramit Sethi#1 NYT Bestselling Author
“Daniel is a damn serious — and damn good — practitioner of the copywriting arts.”
David Garfinkel“The World’s Greatest Copywriting Coach” & host of the Copywriters Podcast
“You are a force!”
Brian KurtzExecutive VP, Boardroom
“I suggest you study [Daniel’s email] carefully. It astonished me.”
Drayton BirdFormer Vice Chairman, Ogilvy & Mather (David Ogilvy’s Right-Hand Man)
“[A] top email copywriter”
Kim Krause SchwalmA-list Copywriter
“Actually really funny … and he’s doing some innovative stuff, style-wise that I haven’t seen before.”
Chris OrzechowskiEmail Copywriter
“I seriously think you might be the best copywriter in the game right now.”
Robert AllenCopywriter for I Will Teach You To Be Rich, Dr. Axe & Jumpcut
“If you’re looking for master copywriters to study … Daniel Throssell should be on your short list.”
In 2020, I launched a copy coaching program called:
It works like this:
Every few weeks, a handful of copywriters around the world each pay me up to $1,000 … for ONE private video critique of their copy.
Sure it’s expensive, but my critiques are good.
Each one you watch has AT LEAST one ‘paradigm shift’ that could permanently change the way you write copy.
Still, I get that not everyone can afford to pay $2,000+ per month for my coaching.
So I’ve come up with a NEW product based on my coaching, called:
Think of it like … a cut-price backstage pass to snoop on my private coaching.
Basically, in the Bunker you get access to ALL the same critiques I record for my students…
…for a fraction of what THEY pay for them.
(In Australia, the technical term for this kind of offer is *ahem* a “BLOODY RIPPER DEAL”)
Like I said, the Bunker is $1,000.
But unlike my coaching, it is a one-off, upfront fee.
You pay it once … and you’re in. To snoop, spy and binge to your heart’s content. No ongoing subscription like my students pay.
It’s like getting to sit in my office and ‘listen in’ as I rip people’s copy to shreds … and sometimes, rewrite it FOR them!
Here, let me show you.
These are a few of the videos in the Bunker (read the descriptions to see the kind of things you can expect):
And … here are some more:
And even more:
I … hope you get the picture.
That’s, uh, a lot of value for your money.
Yep … message received LOUD AND CLEAR THANKS 😑
OKAY, I think that’s enough clickbaity thumbnails for now, so let’s talk about two real NEGATIVES of this product. The FIRST is that—
… OH FOR PETE’S SAKE, CAN WE STOP WITH THE THUMBNAILS WHILE I TALK?!?
… thank you 😤
The FIRST issue with this product is that you MUST have a smartphone or iPad to watch the videos.
That’s because the Bunker is delivered SOLELY via my mobile app, which looks something like this:
(Update: Since writing this page, we’ve added desktop access — but you’ll still need a smartphone to set up your account.)
Now, the SECOND issue with this product is so important, I need to finally drop the font size to discuss it in detail …
And this one might sound obvious, but I need to make it clear:
Simply BUYING the Bunker is NOT going to magically make you better at copywriting overnight.
There is a metric ton of content in this course.
(And I’m always adding more — which you get access to once you’re in.)
Which is a good thing …
IF you actually spend the time to watch it all.
But if you don’t …
It’s NOT Going To ‘Seep’
Into Your Brain Via Osmosis!
Look, I know I’ve been kinda funny-funny on this sales page so far, but this is a serious matter.
I don’t know if $1,000 is a little or a lot of money for you.
Either way, I don’t ask you to give it up lightly.
And I DEFINITELY don’t want you spending it just because I got you excited with a sales pitch.
So let me be crystal clear:
If you want to benefit from buying this product …
You Will Need To Set Aside
Regular Time To Watch These Videos!
I KNOW that with big courses there’s a tendency to watch a few videos then forget about it.
Which is why …
I’ve done my best to make all these reviews as fun, interesting and valuable as possible for you.
I mean, look at the ridiculous clickbaity descriptions I write for each video:
This may be too much ‘behind-the-scenes’ info for a sales page, but here’s the truth:
If I were like any other copywriter, I’d probably just dump my files into the Bunker with a date stamp and plain title. “Sell my sawdust”, and profit. Voila!
But … I don’t.
I actually re-watch every single one … think up a cool hook … and write some clickbaity copy for it.
This is a LOT more work than I “need” to do. Especially since it’s all “inside” the product — you wouldn’t know it until I sold it to you.
So why bother?
Well, I do it because I’m TRYING to tease you into wanting to watch as many of these videos as possible even after you’ve paid me … so you get your money’s worth.
Still … there’s only so much I can do.
If you don’t make a serious resolution to block off time to watch these, it’s worthless.
And if you don’t trust yourself to do that, well …
I Honestly Recommend
You DON’T Buy The Bunker!
This is not supposed to be a money-grab for me.
My goal here is FOR YOU TO BECOME A BETTER COPYWRITER.
And … I really believe that will happen, if you just spend a few minutes each day watching some of my lessons from the Bunker.
It is as close as possible as you can come to ‘mentoring under me’ without the expensive price tag of actually doing that.
“Easily one of my favourite copywriting purchases”
“I love Market Detective, but the Bunker is my absolute fave”
“When I’m stuck and can’t find angles, I watch a couple of videos to get a fresh perspective”
“As someone who spends $30k/year in Copy Accelerator … the Bunker is one of my favourite trainings”
So if you’re interested …
And you think you’ll actually use it …
Then use the button below and you’ll be inside in a few minutes.
I look forward to ‘training’ you!