Q: How the dickens does this RANDOM Australian dude keep “banging out” — in mere days — email campaigns that CONSISTENTLY outsell world-famous A-List copywriters*?!?
*Pics below 📸
A: By using the exact blueprint he wants to give YOU in his (rather expensive) new course…
If you want the rare & valuable skill of being able to — on demand! — write email campaigns so powerful they can outsell world-famous A-List copywriters … successfully launch national #1 bestsellers … and rake in cash even from TINY email lists…
Then this letter could be the most—
…and just like that, my beautiful old-school sales-letter opening is interrupted by your scornful outburst. (😭)
“Bluster!” you cry. “Hype! Exaggeration! Before I read another word of this bragging sales letter, why don’t you actually NAME these so-called ‘world-famous A-List copywriters’ you’ve outsold, huh?!?”
(As you say “world-famous A-List copywriters”, you make a dismissive air-quotes gesture with your fingers.)
Looks like we’ve got some cold traffic on our hands.
Well then, Miss Doubtypants…
- Do they get any more “A-Lister” than my friend, the legendary Kim Krause Schwalm (who’s been praised by Gary Bencivenga … described by Ben Settle as “one of the top copywriters on the planet” … and whose emails Justin Goff calls some of his favourite ever)?
- Ever heard of Ian Stanley … the $100 million “Persuasion Hitman” and course co-creator with Stefan Georgi?
- Or what about Roy Furr … another bona-fide “A-Lister” who famously wrote the legendary sales letter for Brian Kurtz’s epic Titans of Direct Response event?
- Perhaps Drayton Bird … described as “knowing more about direct marketing than anyone alive” by the legendary David Ogilvy, whose right-hand man he was?
- My buddy, industry-renowned email copywriter Chris Orzechowski?
- Or John McIntyre (“The Autoresponder Guy”) … the guy who taught him?
- What about Rob Marsh … co-founder of the widely loved podcast & group The Copywriter Club?
- Maybe you know Derek Johanson, creator of the famous “CopyHour” program?
- Or stacks more well-known copywriters & copywriting gurus like Lukas Resheske … Jacob McMillen … Ning Li … Shiv Shetti … Adil Amarsi … Chase Dimond … Lorrie Miller … Troy Ericson … Rob Allen … or Matt Bockenstette?
You haven’t heard of any of them?
Well, then, you should probably close this page, because it means you’re obviously not a copywriter 🤪
And accordingly, my blueprint in Campaign Conqueror for writing email campaigns cannot possibly interest you in the slightest.
But if you DO recognise those names, you should realise…
It’s no small feat that I’ve been able to outsell or out-promote EACH of these copywriters…
And WIN promotion contests…
Not just once…
Time and time again…
I’ve used the exact blueprint in Campaign Conqueror to hold my own against — or handily defeat — world-class copywriters with lists MANY times the size of my own.
But don’t worry.
Campaign Conqueror is NOT just a blueprint for winning affiliate promotions against world-famous copywriters.
(I only showed you all that proof because YOU forced me to with your rude interruption 😒)
I mean … I DO show you (in Part III of Campaign Conqueror) exactly how I keep winning such contests.
But the reality is, high-level copywriting “head-to-head battles” like these are kinda rare these days.
Which is why that is nowhere NEAR the main focus of my course.
Campaign Conqueror shows you how to write ALL KINDS of email campaigns!
From new-product launches that rake in cash off tiny email lists…
To limited-time sales that blow the doors off…
To promotional campaigns that conjure up torrents of traffic, votes or registrations ‘on demand’ to boost posts or win contests…
Or even to launch the bestselling Australian book of ALL TIME (yes, writing the launch emails for this was the first job I got hired for at the Barefoot Investor)…
In Campaign Conqueror, I am GIVING YOU literally every secret I have learned from every single campaign I’ve ever written.
To be honest with you:
This product was originally going to be just a breakdown of my infamous “Black Friday 2021” campaign — the one I showed you above with the result so extraordinary, it probably looks fake:
This campaign was a smashing success.
Copywriters from all over the industry — Kim Krause Schwalm, Roy Furr, Lukas Resheske, John Bejakovic, Rob Allen, Stefan Georgi, Colin Theriot and more — collectively spilt a LOT of ink analysing, dissecting, praising, or even criticising and mocking what I did.
Which is why I wanted to do a “tell-all” breakdown for the copywriters on my email list, revealing how I’d pulled off such an effective email campaign.
Yet as I began work on this breakdown…
I realised there was a LOT more I had to say about email campaigns than just this one.
And so, instead of spending two hours breaking down ONE (epic) campaign…
I spent literally 100+ hours breaking down ALL my sales, affiliate contests and launches EVER — and turning them into an integrated framework that ANY copywriter can use … for ANY client … to write successful email campaigns.
That, in essence, is what Campaign Conqueror is:
You are getting one of the most effective email copywriters in the world…
With tens of millions of dollars in revenue for himself and his clients…
Not one, but TWO national #1 bestselling book launches under his belt…
And a bucketload of successful product launches & sales…
And he is bundling up literally everything he’s learned in his career … and handing it to you in a package you can get through in ONE evening.
And here’s why this should matter to you:
Possessing my exact email campaign blueprint in Campaign Conqueror can INSTANTLY make you one of the most effective (and possibly later, one of the most in-demand) email copywriters in the world!
Well, I mean … it’s pretty obvious, right?
Any copywriter with the ability to make sales … or launch products … or command floods of traffic … or make books hit the bestseller list … all ON DEMAND … is going to be immensely valuable to their clients.
Which is why Campaign Conqueror is, in many ways, the most valuable course I have ever created.
And even more valuable because…
I’ve designed Campaign Conqueror to be watchable in just ONE evening!
If you are even remotely familiar with my courses … you know I HATE bloated courses stuffed with rambling screen recordings … “talking head” style videos … starting every lesson with a “story” that takes up half the video … and hours upon hours’ worth of “bonus content” that looks good on a sales page, but you never finish.
Not this course.
Campaign Conqueror (when watched on 1.5x speed) takes just 2.5 hours to get through.
i.e. You can buy it and learn literally EVERYTHING there is to know about how I write email campaigns by TONIGHT.
THIS SHORTNESS IS 100% BY DESIGN.
It took me 100+ hours to engineer Campaign Conqueror to be so compact and succinct…
Because I want you to finish it … not add to your unfinished digital course collection.
But that doesn’t mean I skimped on the good stuff.
You’ll be surprised at how MUCH you can pack into just a few hours when you don’t stuff your course with bloat like every other marketer does.
Speaking of which:
Here’s exactly what you’ll get in the 150-minute runtime of Campaign Conqueror…
Part I: My ‘Conquering Campaign’ Blueprint
In this section — which you can get through in a little over an hour — I give you my ENTIRE end-to-end blueprint for writing email campaigns for myself OR any client.
I’ve put it at the start to give you a ‘quick win’…
Because by the end of it, you will know almost everything I do about writing an effective email campaign.
- How to calculate your cart-open duration for any sale
- The best day and even time to close your cart
- EXACTLY how many emails to send on each day of the campaign (based on two factors I’ll tell you how to measure)
- The 4 things you need to find out from your client before you write a campaign
- When to suppress buyers from sales emails — and when not to
- How “launch” emails should differ from the “regular” emails you send your list (trust me, you will NOT work this out just by watching what I do and trying to ‘deconstruct’ it — you’ll see when I tell you)
- What to write in your launch emails — and how they should change over the course of the campaign
- How to get away with sending 8 emails in a day — and have people LOVE you for it
- How to ‘recycle’ previously-written campaigns without burning out your list
- How to predict ahead of time how many sales you’ll get on each day of a campaign — and how to bend the “sales curve” at will
- How to write a sales page for your campaign (and how to work out if you even need one at all!)
- And a LOT more!
Part II: Advanced Email Warfare Strategies
In Part II, I get more advanced, and assume you have total control not just over the copy … but also over the offer, and how you package, frame & present it.
I also give you some more controversial (but DEVASTATINGLY effective 😈) techniques for massively jacking up your response & sales. You do not HAVE to use these (and if you’re squeamish about a little online hate, I recommend you don’t) … but BOY are they effective.
- How to adapt my framework for promoting websites … winning contests … launching bestselling books … or anything where it would help to have a huge mob of people doing your bidding
- The 6 iron-clad rules of offers that BLOW the barn doors off
- The UNBELIEVABLE selling power of a “star-aligned” offer << This might just be the most powerful lesson in this course…
- How to make buying from you a virtuous “cause” your customers RALLY behind
- Two simple ways to make your campaign more entertaining than NETFLIX!
- How to ADD value to your offer by literally REMOVING value
- Why adding ‘fast-action’ bonuses can be a TERRIBLE idea…
- How to make your campaign go VIRAL with the “Trump x Hitler” strategy << I nearly did NOT include this lesson in the course, because it’s one of my most powerful secrets for getting free attention — and no, it’s not just “be controversial”
- How to profit even from people who DON’T buy your offer…
- And more!
Part III: Head-To-Head Battle Tactics
In Part III I reveal my strategies that are specifically adapted to going head-to-head with other affiliates in affiliate sales contests … and outselling them.
Admittedly, you may never participate in an affiliate contest like this.
But some of these techniques are so powerful (like my “offer framing” secret), I can almost guarantee you’ll use them elsewhere.
- How to beat people with FAR bigger lists & reputations…
- Two “Captain Obvious” strategies for making MORE sales than anyone else…
- How to render people physically incapable of giving money to anyone but YOU…
- Three ways to INSTANTLY position yourself as the best affiliate to buy from…
- How to literally create value out of THIN AIR with “offer framing”…
- How to get a 100% upsell conversion rate…
- And more!
Part IV: The “Annals of Email Conquest”
I’ve saved the best for last…
Because included in Campaign Conqueror is a FULL library of ALL the successful email campaigns I’ve written for my own business.
But you don’t just get a “swipe file”…
Every single campaign comes with a full “Campaign Report” where I give you my commentary … subscriber data … full open & click rates for every email … sales chart … a breakdown of the campaign structure … send times & dates … and MORE!
And I gotta tell ya … ThIs PaRt ALoNe CouLd Be WoRtH ThE EnTiRe CoSt Of ThE CoUrSe!!! 🤪
Seriously though … when you see it, you’ll be blown away at having such a fully-stocked library of proven campaigns at your fingertips.
Even if there were something I had forgotten to teach you in the course … well, with the Annals of Email Conquest, you don’t even NEED me.
You can study some of the industry’s most successful email campaigns “from the inside” for yourself!
So as I hope you can see…
This course is loaded with good stuff.
Yet before we get into the nitty-gritty of the sale…
I need to warn you about something:
There are three BIG drawbacks to Campaign Conqueror…
The first is so obvious, I only include in the interests of FULL transparency:
If you or your client doesn’t have a good LIST, the campaign blueprint in Campaign Conqueror is not going to do you much good!
I’m not saying you need a BIG list to send campaigns to.
(In fact, in most of the campaigns I showed you above, my list was the smallest!)
But you DO need a list … and the more engaged and healthy it is, the more effective Campaign Conqueror will be.
Which is why, before you get Campaign Conqueror, I want you to be 100% familiar with the framework in my Email Copywriting Compendium, for writing emails that develop a tight bond with your list.
(Although, if this comment about needing a list surprised you, you are probably NOT READY for Campaign Conqueror.)
The second drawback should be familiar to you if you own any of my other courses, but in the interests of completeness…
Campaign Conqueror is delivered entirely via my smartphone/iPad app.
Frankly, since I’ve told you to get my Email Copywriting Compendium BEFORE you get this product, this shouldn’t be an issue, since you should already have my “Learnistic” smartphone app.
Still — since someone ALWAYS manages to miss this — I need to point it out:
You will need a relatively new smartphone (within the last decade at least) to watch this course.
Also, the app is not available in certain countries like Nigeria, and users in that country will need a US number to access the course.
If you don’t have a reasonably new smartphone or iPad — or cannot tolerate even ONE EVENING of watching courses on it — then I don’t recommend buying this course.
Instead, may I recommend buying yourself a phone that has a screen big enough for your needs 😇
But the third and final drawback of Campaign Conqueror is probably going to worry you most of all…
Campaign Conqueror is NOT cheap!
As I’ve said … this is some of the most valuable information I’ve learned as a copywriter.
I can argue that quite easily.
Because while ALL my other courses (Market Detective, Upwork in One Hour, Email Celebrity, etc.) are indirectly related to profits…
Campaign Conqueror is my actual blueprint for the VERY THING I AM BEST AT & THAT MAKES ALL MY MONEY:
And I can tell you — hand on my heart — that even the very day before launching this course (15 March 2022), I was seriously considering launching it for a cool…
Yet … in what was maybe a moment of weakness … I decided to launch for a little less.
How much less?
Well, let me have at least a couple of minutes to price-anchor you with that $2k, won’t you? 😉
…okay, okay. I’ll have mercy.
Campaign Conqueror is currently selling for just $1,000.
I recommend you do not get complacent about that price.
Because if you’ve known me for a while you’ll know…
I have a habit of raising prices significantly after launches!
The Email Copywriting Compendium launched at just $10 (now $101)…
Market Detective at just $856 (now $1,500)…
Upwork in One Hour at just $75 (now $200)…
Email Celebrity at just $400 (now $2,000)…
And so on.
So please consider it a possible (maybe even likely) thing that you’ll see Campaign Conqueror at even more than $2,000 in the near future.
Like I said … this is some of my most valuable info … and it’s not cheap.
So this should not be an impulse purchase.
Especially since — like all my products — I do not offer change-of-mind refunds on this course. If you don’t completely trust my reputation & ability to deliver on my promises, simply DO NOT BUY IT.
Still, this information has paid off in spades for me … and if you’re an email copywriter, I have no doubt it will for you as well.
So if you’ve read this page … understand what you’re buying … and that there are no “money-back guarantees” … and you’d still like to grab it…
You can buy Campaign Conqueror here:
“Will Campaign Conqueror work for me if I am—”
No it will not.
You are a special case and what you were about to say most certainly disqualifies you.
Do not buy Campaign Conqueror.
“…oh, bummer. I didn’t realise that being left-handed would disqualify me from using Campaign Conqueror 😞”
…wait, your first question was about being left-handed?
What does that even have to do with anything?
Okay, okay. Let’s get serious.
“What do you mean by an ‘email campaign’?”
In the sense I’m using it, it is NOT a welcome sequence, a “cart abandonment flow”, a re-engagement series, or anything like that.
Here’s how I define it in Campaign Conqueror:
“A set of emails sent over a short window to promote a special limited-time launch/sale/offer — distinct from your regular broadcasts.”
The main point is that there is a) an offer or call-to-action and b) some limited-time element with a deadline/cart close.
Examples of the kind of campaign my Campaign Conqueror approach works for are:
- Launching a new product
- Running a sale on existing products
- Affiliate promotion contests
- Trying to drive traffic to a new blog post
- Getting Amazon reviews on a new book to bump it into bestseller rankings
- Securing votes to win a contest
And other things like that.
“I’m a copywriter — can I use Campaign Conqueror to write campaigns for clients?”
Yes. That is the main use case I assumed when I made the course.
“I’m not a copywriter, but I write emails for my own business. Will Campaign Conqueror work for me?”
Yes. This does not matter in the least. If you have an email list and an offer to sell it, my approach in Campaign Conqueror will help to sell it.
“I’m on your list and you’re very controversial. Do I have to be controversial to benefit from Campaign Conqueror?”
No. My base blueprint for writing email campaigns has NOTHING to do with picking fights, or doing anything even remotely controversial.
In fact, looking back at the sales campaigns I’ve done over the past two years, NONE of them involved any real conflict or controversy except Black Friday 2021.
So no … you do NOT have to start any fights, or be controversial, to make sales with my approach in Campaign Conqueror.
In fact, you won’t even find anything controversial until you make it to Part II of the course.
So while controversy helps, it’s not required.
“Does your approach work in niches like SaaS or ecom?”
Well, full disclosure, I don’t write for those niches, though many of my students do.
Still, you need to reframe this:
My approach is about getting people to read and buy from emails.
If you sell to people who have an inbox and read emails, my approach is probably going to be superior to any other.
The real measure of how successful it will be is not whether you are in SaaS/ecom/info-marketing/left-handed dog surgery services … but whether you follow my general approach as laid out in the Email Copywriting Compendium, where you build a relationship with your list with personality and stories rather than spamming the crap out of it and getting horrendous churn rates.
Also, as mentioned, Campaign Conqueror is about writing campaigns that have a deadline. So if you have NOTHING involving a deadline in your business, it might not be very useful for you.
“Do I need to have read your Email Copywriting Compendium before I take Campaign Conqueror?”
I highly recommend you do, as it’s the base system that Campaign Conqueror builds upon.
If you haven’t got it, there’s an option to add it to your cart at the checkout.
“What about if I don’t plan to do any head-to-head affiliate contests like you?”
Like I said, only Part III relates to my head-to-head affiliate promotion techniques. Parts I and II are entirely independent.
Besides, you’ll still learn something from Part III that you can apply to your regular promotions.
“I don’t have a list yet, is Campaign Conqueror for me?”
You must have some list to use Campaign Conqueror, since it’s about writing emails … but it doesn’t need to be your list. I’m assuming the use case for most copywriters is in writing campaigns for their clients, not their own list.
“You email a lot during email campaigns. Do I have to send as many emails?”
Well, sorry to break it to you, but I email that much because it works.
In Campaign Conqueror I give you “less aggressive” and “more aggressive” settings to choose from … however, it’s a simple fact that the more emails you’re willing to send, the more money you will make.
“Was this question written by a real person?”
No. No, it wasn’t.
And neither was this answer.
“Why should I follow your approach instead of <insert copywriting guru>?”
Well, if you’re still not sold on my way of doing things, maybe you shouldn’t.
I mean, there aren’t many copywriters with an email campaign track record as good as mine.
(And I’m not saying that to brag; I honestly believe my record (which you saw above) speaks for itself 🤷♂️)
But still, if you don’t believe me…
Or if you’re somehow not convinced of the value of the information in Campaign Conqueror…
That’s totally fine by me!
Feel free to go on using whoever else’s campaign framework you currently use (if you even HAVE one, and aren’t just making it all up as you go).
Just know that everything you’ve seen on this page so far has been what I achieved in my first two years of growing an email list, with virtually no reputation in the copywriting world (unlike your favourite “A-Lister” or copywriting guru).
After some of my campaigns … that is changing, fast.
And more and more copywriters — even famous ones — are starting to imitate the way *I* do things.
So even if you choose to learn from someone else…
You’re probably going to end up learning from me one way or another 😎
And besides, whether YOU buy from me or not … many of your competitors are.
Even as you sit here umming and ahhing … they’re discovering how easy and effective it is to write campaigns using my blueprint in Campaign Conqueror.
If you’d like to join them…
You can buy Campaign Conqueror here: