A while back, a well-meaning older gentleman adjusted his spectacles, dashed off this note with ink and quill, and dispatched it across the ocean to me by carrier pigeon:
I read a lot of my email on my desktop. People me included prefer 16pt on desktops anyway I’ve learned after years of emails.
I haven’t gotten through even a half of one of your emails yet I’m sorry to say.
Maybe your emails ARE the greatest thing on earth I really can’t judge. Try 16pt though.
All the best
And as if to prove a point, the email was in 16 point font!
Okay, so I’m being a bit cheeky with the carrier pigeon thing. He was a lovely guy, and I thank him for trying to help.
But as for the request to make my email text bigger?
As we say here in Australia:
“Nahhh … she’ll be right, mate!”
I don’t really want to use larger font for now, because …
- The default size seems to work fine. (You can read this, after all.)
- Big font reminds me of those chain message jokes in Comic Sans MS my seventy-something year old grandpa used to forward me.
- It feels more like “I’m a marketer” and less like “I’m your friend who sends you fun emails”.
- I can’t really be bothered changing it.
Now, who knows? Maybe I will change it one day.
(Probably when I’m 60.)
But for me, the words of the legendary John Carlton ring true (and I’m paraphrasing):
“Don’t be afraid to make your copy smaller to say what you need to say. People will squint to read things that are interesting to them.”
And there you have it.
Just focus on writing good copy … and people will squint to read it.
So if you’d like to work with somebody who can craft squint-worthy copy for your business …
You’ll also be added to a mailing list where I will forward you all sorts of wonderful chain email jokes in large Comic Sans MS.