The Persuasive Page
Daily copywriting tips from The Persuasive Page
By Daniel Throssell
Okay — so I think this is the seventh(?) email I’ve written today. Why? Because … 1) It’s the last day of the launch I’ve been working on for my client this week 2) I’m on a …
Continue Reading about These are the replies you get when you tell your list “impress me” →
By Daniel Throssell
The other day I mentioned I was considering doing private copy coaching, and invited anyone interested to email me. I got a bunch of replies right away. So I asked them a few questions, …
Continue Reading about 5 genius ways to not be ‘salesy’ in your copy →
By Daniel Throssell
Well, this sucks. So yesterday afternoon I’m getting ready for a bike ride with my kids. I’m all kitted out for the ride: Cycling shorts, gloves, helmet, glasses, and an AirPod in my left ear …
Continue Reading about Great, now I’m a sex offender in California →
By Daniel Throssell
My best friend & copywriting partner Tom Burns sent me this text message earlier today: ‘I was watching the keynote of when the iPad 2 came out and I was laughing at how Steve Jobs …
Continue Reading about My prediction for the 2022 MacBook ⌨️ →
By Daniel Throssell
There’s this school of thought that you can get big success quickly by publicly trolling more successful copywriters than you. The idea is simple: 1. Publish something that disses a well-known …
Continue Reading about When and how to publicly shame other copywriters →
By Daniel Throssell
Another dinnertime story from the other night that I just had to tell you (you'll see how that subject line makes sense in a moment): It’s 6pm and we’re all at the table, eating dinner. Well, …