A dude replied to my email the other day (about the importance of FEEDBACK on your copy) with this note: ===== I ****THINK**** that has been my biggest issue. I've been …
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LOL, found one of my first ever sales emails from 2016 and it’s awful
You’ll love this one: I found an email I wrote in 2016! And … HOLY SMOKES IS IT AWFUL 😳 If someone pitched me with this copy I’d close the email in 10 seconds. (Especially because the …
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My worst-kept client-getting secret
In my inbox this morning, I found an email titled: “Peep Laja recommended I contact you about copywriting” Sure catches the eye, right? The email was from Maneesh Sethi, founder of Pavlok, …
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Dear copywriters: PLEASE, for the love of copy, can we shut up about “gurus” already ?
Back in 2017, my best friend Tom (who is an American … long story) came to Australia for a year, and lived at my place. We'd done short visits before, but that was the longest we'd been …
3 bear-y good ways to become a copy cub
Today I found this email hiding in my Gmail spam folder: ===== Subject: I really enjoy your emails. Hi Daniel I hope this email finds you well. I have a question for you. I am doing …
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A new series of “Mad Men”
It was 2:43am in New York City. … which is probably why when I called my friend Steven over Zoom, I was not quite expecting what I saw when he picked up. He was standing there in the …