The Persuasive Page
Daily copywriting tips from The Persuasive Page
By Daniel Throssell
Here's a reply I got this morning to yesterday’s rollercoaster ride of an email: ===== I had to take a second to say that this whole response to the responses thing literally made me …
Continue Reading about Listen to this song while you write copy →
By Daniel Throssell
Okay — so I think this is the seventh(?) email I’ve written today. Why? Because … 1) It’s the last day of the launch I’ve been working on for my client this week 2) I’m on a …
Continue Reading about These are the replies you get when you tell your list “impress me” →
By Daniel Throssell
I can spot a rookie copywriter within 3 seconds of opening their first sample. Want to know how? Easy: I simply read the first line of the body copy. Not the headline, or the subject line …
Continue Reading about No offence, but I can tell you’re a rookie copywriter →
By Daniel Throssell
It’s 12:34pm on Sunday as I type this. I’m sitting on the couch watching Eli play with cars on the windowsill in front of me. Esther fell asleep in the car on the way home from church, so Hayley is …
Continue Reading about How “bad” emails like this one can build you a stronger brand →
By Daniel Throssell
So I just got off a looooong call with Nick Loper of Side Hustle Nation. (I’m actually kinda dizzy, I should go eat something now … wonder if I have any white chocolate Coco Pops left … …
Continue Reading about When do personal stories in your emails become … er … “TMI”? →
By Daniel Throssell
There was a girl — let’s call her “Amy” — who was in a few classes of mine at university. And though I will never know how it happened … … somehow, Amy got the idea my name was “Andrew”. It …
Continue Reading about How to use a fake name to write better sales emails →