All right! Game on. Today's the email you've been waiting for. I’ve eaten lunch (and a few squares of chocolate for energy) … I’ve got a Japanese babysitter for the kids …
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Listen to this song while you write copy
Here's a reply I got this morning to yesterday’s rollercoaster ride of an email: ===== I had to take a second to say that this whole response to the responses thing literally made me …
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These are the replies you get when you tell your list “impress me”
Okay — so I think this is the seventh(?) email I’ve written today. Why? Because … 1) It’s the last day of the launch I’ve been working on for my client this week 2) I’m on a …
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No offence, but I can tell you’re a rookie copywriter
I can spot a rookie copywriter within 3 seconds of opening their first sample. Want to know how? Easy: I simply read the first line of the body copy. Not the headline, or the subject line …
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How “bad” emails like this one can build you a stronger brand
It’s 12:34pm on Sunday as I type this. I’m sitting on the couch watching Eli play with cars on the windowsill in front of me. Esther fell asleep in the car on the way home from church, so Hayley is …
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When do personal stories in your emails become … er … “TMI”?
So I just got off a looooong call with Nick Loper of Side Hustle Nation. (I’m actually kinda dizzy, I should go eat something now … wonder if I have any white chocolate Coco Pops left … …
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