Personality

How “bad” emails like this one can build you a stronger brand

By Daniel Throssell
July 27, 2020

It’s 12:34pm on Sunday as I type this. I’m sitting on the couch watching Eli play with cars on the windowsill in front of me. Esther fell asleep in the car on the way home from church, so Hayley is …

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When do personal stories in your emails become … er … “TMI”?

By Daniel Throssell
July 25, 2020

So I just got off a looooong call with Nick Loper of Side Hustle Nation. (I’m actually kinda dizzy, I should go eat something now … wonder if I have any white chocolate Coco Pops left … …

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The “Kentucky Fried Copy” secret for finger-lickin’ profits

By Daniel Throssell
July 19, 2020

“NOOOOOOOO!!!” My anguished scream rings out from the kitchen. Hayley runs in with a baby under her arm and a concerned look on her face. “What’s wrong?” I’ve got the cast-iron pan fired up, …

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How to stand out from every other copywriter

By Daniel Throssell
July 5, 2020

A true story that shows exactly how to stand out in a sea of copywriters … Yesterday I was talking to my friend Steven Alexander Young of Challenger Digital. He’s one of the sharpest …

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So, copywriting robots are a thing now. Time to panic?

By Daniel Throssell
June 15, 2020

“What do you reckon … not bad, eh?” My client looked at me. And was that … a hint of smug satisfaction in his voice? He’d just shown me some new copywriting software he’d found. You might …

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