Pop Quiz:How many emails should you send someone the day they join your email list? Go on, I'll give you three seconds to answer. ... ... ... okay, time’s up. Pencils down, eyes front. …
Introducing The “Parallel Welcome Sequence”: A NEW Kind Of Email Series That Gets Up To 200% Engagement From Your New Subscribers
(Yes, 200%. No, that's not a typo.)In 2020, for my own email list at The Persuasive Page, I invented the “Parallel Welcome Sequence” — a radical, fresh take on the traditional “autoresponder”. It …
Behold the best headline of all time
This might just be the greatest headline I have ever read. Are you ready? Here it is … from that bastion of upstanding journalism, the Daily Mail: “Blind bisexual goose named Thomas who spent …
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Introduciiiing … Anti-Ad Goggles (aka ‘literally the world’s dumbest idea’)
My best friend Tom is a copywriter, so we talk about ads a lot. Usually, that means snapping pictures of bad ads and texting them to each other (with comments like “LOL what a stupid value prop” or …
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Don’t freak out but this email miiiiight make you uncomfortable
“Whoa … what’s going on?” You stand there mesmerised by the BIG letters on the door in front of you: THROSSELL COPYWRITING ACADEMY So … big. So … beautiful. You slowly reach out to …
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Ugh, why do I keep letting clients DO this to me?
“Hurry up, put your pants on!” My eyes flit to the iPhone beside me, which is going off in a series of pings. Beads of sweat line my forehead. New messages fill up the screen of my …
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