This question came in today from one of the beta students in my Inbox Detonator coaching program: ===== Hi Daniel, I’m so excited to get started! I’m working for a client who …
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How “bad” emails like this one can build you a stronger brand
It’s 12:34pm on Sunday as I type this. I’m sitting on the couch watching Eli play with cars on the windowsill in front of me. Esther fell asleep in the car on the way home from church, so Hayley is …
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When do personal stories in your emails become … er … “TMI”?
So I just got off a looooong call with Nick Loper of Side Hustle Nation. (I’m actually kinda dizzy, I should go eat something now … wonder if I have any white chocolate Coco Pops left … …
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The “loaded nachos” email strategy to get HUGE engagement from your list
So you’ll be happy to know that I ended up getting some sour cream. Huh? Oh, come on. Remember those nachos I emailed you about the other night? Anyway, I made ‘em. And there we …
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5 genius ways to not be ‘salesy’ in your copy
The other day I mentioned I was considering doing private copy coaching, and invited anyone interested to email me. I got a bunch of replies right away. So I asked them a few questions, …
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4 tips for writing subject lines from a man who never sent an email
So today I was re-reading my second-hand copy of Tested Advertising Methods by John Caples. (Second-hand because I had to hunt for the 4th edition … the one that all the cool kids in …
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