I apologise for the sombre subject line.
I don’t even know if it’s really appropriate to write about this here.
But I hope you can at least learn something from my story …
I only realised it when I saw her phone today.
I’d asked her to proofread an email. So I was watching to see her reaction as she read it.
That’s when I saw it.
As she was reading, she turned to the side slightly.
And in that moment — just for a split second — I caught a glimpse of her screen.
And my heart sank.
Because in the corner of her screen, I saw something I hoped I’d never see:
Yes, Hayley has broken our vows … to set our phones to grayscale only.
See, we both read this Medium article about how setting your phone to grayscale gets rid of the dopamine hit you get, so you use your phone less. And we both felt we used our phones too much, so we’d decided to do it together.
But clearly, a life of monochromatic monogamy wasn’t for her, and she’d gone for a fling … with the filters on Instagram.
She tried to placate me with a lame excuse: “B-but sometimes I like to look at photos!”
I just shook my head in disappointment.
(For my part, I’m loving this no-colour experiment. Two weeks in, and looking at normal screens already makes me feel like I’m bingeing on fairy bread.)
Anyway. No need to worry — my marriage is doing very well, thank you.
But I’ve had to come to terms with the fact that my wife is a junkie … a dopamine junkie.
Then again, aren’t we all?
And if you have customers or clients, you can (ethically) use that fact to your advantage:
Give your list a delightful experience every time you contact them … to train them to look forward to hearing from you.
Do that, and your customers will eat up even your strongest sales pitches like fairy bread at a bogan’s birthday party …
And speaking of sales pitches:
Work furiously continues on my upcoming guide to the way I do the market research on every copywriting job I do, in a way that makes me the most money, and makes my clients delighted with the result.
So forget the fairy bread — if you want a discount when my product launches, shove a slice of this sweet, sticky link into your gob: