The other day someone joined my client waitlist with an unusual message.
First, he goaded me:
He suggested maybe I wasn’t as good a copywriter as I said I was.
Then, he challenged me to an unpaid split test against some copy he’d written. He even offered to show me his version so I could try beating it.
Now, I love me a good challenge.
But you know what I love even more than that?
Getting paid for my client work.
So I did not fall for the bait.
(Never mind the fact that there were other people already on my waitlist ahead of him who I haven’t gotten to yet.)
In fact, I was feeling facetious about the whole thing, so I was tempted to play along with the split test.
However, I’d simply take his email (whatever it was) and swap the subject line for something like:
“Are you the same Daniel that accidentally sent me these nude pics?”
I guarantee you THAT would get some opens …
Of course, that is not how I would actually write an email for a split test if I were doing it properly.
But when someone’s trying to be cheeky and get free work out of me, I can’t necessarily promise I won’t be cheeky in return, y’know …
On a more serious note:
The reason I write a daily email is so I don’t have to ‘prove’ to anyone my skills.
You can either see how good I am … or you can’t. And that’s fine.
But I’m not going to put any more effort into convincing anyone.
So if you think I suck, well, I deliberately leave the front door unlocked so you can leave at any time. Unsubscribe away!
But if you think I’ve got the goods?
Just don’t expect me to rush you to the front for free, or you might find the subject lines I do for you aren’t necessarily my “best” work …
P.S. I’ve been trialling a new coaching service behind-the-scenes.
It’s not cheap, and it’s not coaching on getting clients — I am not the ‘client guy’, and would refer you to someone like Shiv for that — but rather, coaching on your copy.
So far the feedback has been stellar.
So if you’re interested in that, keep an eye out. Better yet, shoot me an email and let me know — I’ll give you first dibs on any spots that open up.
Otherwise, I’ll be in touch when I have more solid details on an offer.