It was 5:30 this morning, and I was standing in my backyard, under the pull-up bar.
(Yes, this scenario is as unpleasant as it sounds.)
I’d actually taken the past week off to try and recover a bit from a little injury I’d picked up.
But, I was feeling pretty good today.
So I jumped up to the bar and started doing my set of pull-ups:
One. Two. Three. Four …
When I got to 467 (oops sorry, typo, I mean six) I dropped down.
And then … ZING!
I felt this sharp pain behind my shoulder blade.
You know how when you first get a cold and you get a sore throat, you just try to pretend you didn’t feel it … for 15 minutes, until you have to accept the reality that you’re getting sick?
Yeah, well, it was like that. It just kept getting worse … and I had to call off the workout and spend the day in pain because I was too dumb to take it easy.
That’s what I get for going too hard, too soon with my exercise.
And so it is when you’re trying to sell:
If you try and hit people before they’re ready to buy, you’ll just be a giant pain in their shoulder blade.
As for making sure those people are ready to buy?
There’s two ways you can do that, and neither are rocket science:
First, get them to read enough of your copy over time that they trust you and want what you’re selling.
Or second, go for a market that’s already warm enough that you don’t need to do much persuading.
If you want to learn the first, well, sorry to break it to ya, but you are already a human test subject in my own marketing experiments, where I detain you and inject you daily with questionably clean syringes full of experimental copy.
(Oh come on, don’t lie. I leave the lab door open and you don’t go anywhere. You like it here.)
As for the second — finding the already-warm customers?
I’ll show you how I do it soon, when I reveal my secret process for how I investigate markets for my clients and identify the people who are going to buy.
I don’t plan to make it cheap.
But for a discount when it launches, put your email here quick-smart:
Come on, faster now … put some shoulder blade into it!
Yes, that’s the way …
Till next time,
P.S. Front door of the lab is that unsubscribe link just below if you want out.
Otherwise, shut up and back into your cell!