“Whoa … what’s going on?”
You stand there mesmerised by the BIG letters on the door in front of you:
THROSSELL COPYWRITING ACADEMY
So … big.
So … beautiful.
You slowly reach out to touch them—
You jolt out of your stupor.
“Ah, hello. Welcome, welcome. Your seat is over there. Please close the classroom door behind you.”
Professor Throssell stands at the front of the class, beckoning you toward a chair.
You sit down and take your seat, bewildered.
*ahem* Quiet there in the back — class is in session!
And today’s copywriting tip is on …
… email readability.
As you will no doubt have noticed—
(I scan the classroom with a glare to ensure everyone is nodding their heads and did indeed notice)
—I’m using a bigger font today.
Lean in and I’ll tell you …
(You jump out of your seat and lean in with your ear right up to my mouth.)
I lean forward and whisper:
“Eh … felt like it.”
But really, I decided it might suit my email style (very, very, veeeery liberal with the use of line breaks) better. The extra horizontal space can’t hurt.
Now here’s the money question:
Do YOU care about what size my text is?
But that’s exactly the point:
Doesn’t matter how big or small the words are … it’s how interesting they are that matters.
So apologies if this triggers you or makes you feel uncomfortable. You’ll get used to it.
(Until, that is, I change my mind and go back to smaller text to mess with you.)
Either way, I’ll carry on sharing juicy copywriting tips with you — big or small.
But for now, I need to get back to working on this launch I’m working on for my current client.
It’s been a blast so far. Today we sent out the second email and watched the sales roll in almost immediately. Plenty of high-fives in the office! As any launch copywriter knows, the thrill of a good launch can’t be beat. Especially with a team to share the fun with.
Anyway. Off to work on the sales email for Day 3 …
P.S. Lately, my copywriting client waitlist hasn’t been getting a whole lot of love in these emails … probably because I’m drowning in enough client work for the next several months, and don’t really relish the thought of any more.
But if you’ve been itching for my services, I’ll wheel it out of the back paddock shed just for today:
But based on some … recent … events, I have to say this:
This waitlist is NOT a guarantee I’ll work with you. It simply entitles you to know when I have a spot open. And to be totally honest, that may not be for a long time. Hence, the reason for having a waitlist.
If you’re cool with that, be my guest …
P.P.S. Almost forgot my lame joke for the day!
*ahem* Here goes …
Did you hear about the kidnapping in my copywriting class today?
He woke up!