An Open Letter To Email Copywriters Who Want More ... eh, what the heck, just read the sales letter.

Hear ye, hear ye!

If you’re an email copywriter who would love nothing more than a cool, refreshing beverage …

… then crack open a can of Coke, and sit yourself down to read this fine little sales page I’ve whipped up (which is definitely not selling cool, refreshing beverages).

Sorry just got to keep these sales page leads interesting you know

Wait … then what is this sales page selling?

Aha. You always ask the sharpest questions.

Well, I have created a brand-spankin’-new resource called:

“The Email Copywriting Compendium”

You can snaffle a copy for just $101.

Take THAT, scrollers … you just skipped past the price which you were looking for ner ner

And when you do, you will get a collection of my 101 best & juiciest rules, hacks & secrets for writing emails …

… which you can consume in the next 20 minutes if you choose, and implement them (and start profiting from them) from your very next email.

So … what is the deal with this strange ‘Compendium’?

What is actually inside it?

Why have I created it?

And what’s with the 101 thing?

Well …

To be honest … the backstory behind this product is a little embarrassing.

And when I think about it, I still get a little mad.

But if you want to know the story … sit down and I’ll tell you.

(If you don’t, and you just want the deal, well, you can scroll down to the buttons at the end, you impatient Nancy. But I already told you it’s $101, so idk why you need to keep scrolling lol)

Okay, so here’s what happened.

Recently, I sent an email to my list titled:

“How to get more clients, in 5 minutes”

And in that email … I told the story of a guy who’d asked me to promote his lead magnet.

This guy had been on my list for a few months. And he said he’d used my advice to put together this lead magnet — “101 ideas for writing emails”.

So he asked if I would help him out by sharing it with my list.

part of his email to me,
asking me if i would share
his lead magneT

Now …

I was very hesitant to share this lead magnet.

I do NOT like the idea of “endorsing” anyone.

But I respected his work ethic. (He said he was following my advice, after all.) And when I checked out the lead magnet, it was actually decent.

So I agreed to promote it to my email list.

But when I promoted it, I did so with this caveat:

“And just to be clear, this isn’t an endorsement … I have not seen any of his emails yet. So don’t blame me if he goes darkside or something. I merely present this in case you find it useful.”

And that was that.

Until … I checked my emails the next morning.

And saw an email from one of my readers:

“I downloaded his report
and it’s almost certainly stolen.”

And he attached this picture:

Stolen Swipe File — A google search result showing the exact lead magnet this guy claimed he had created … uploaded over 2 years earlier

And I was like …

heh …

lol …

…

WHAT?!?!?
🤬🤬🤬

I immediately forwarded the picture to the guy who told me he’d “made” the lead magnet, with only the words:

“Please explain this to me, and quickly.”

And then … I sat there, fuming.

Surely this wasn’t right.

Surely the dude hadn’t lied straight-up to me.

Surely he hadn’t just made me look like an idiot by getting me to share a stolen lead magnet … after I literally JUST talked up his work ethic.

Nope.

Sure enough, the guy fessed up.

He’d received the guide as a bonus when he bought some course …

… and somehow, thought it was a good idea to lie to me about having ‘compiled’ it, and use it to get traffic from my audience.

And … I had facilitated that.

I was TICKED.

I mean, I hadn’t endorsed the guy.

The report was good (it’s just that he hadn’t made it).

And it’s not like any of my readers got hacked or anything. They just opted in for an email list (which they could unsubscribe from in one click).

So really, there was no damage done, other than to my ego (and this dude’s reputation).

It was more the principle of the whole thing that made me so mad.

But as I sat there thinking about what to do …

I realised that I should do what I do best:

A sale 😏

A sale on something good … to make up for linking something bad.

(Okay, it wasn’t bad. I did check the lead magnet. It’s just bad that it wasn’t from the guy who claimed to make it.)

Ooooh. Yeah.

That sounded fun.

There was just one problem …

… I didn’t have anything left to sell.

At the time, my Market Detective course wasn’t quite finished yet …

… and I had just finished a heavy promotion for most of my other products, and didn’t want to sell any of that stuff again so soon.

And then.

I had it.

An idea.

And that idea was …

Unlike a certain someone, I’m capable of coming up with my own ideas.

And I bet that in a day … I could come up with a few.

Maybe … more than a few.

Maybe … 101.

The same amount this other guy had supposedly come up with in ‘his’ lead magnet.

And so, I got to work.

I sat down and imagined I was writing to myself back in 2015 at the start of my journey.

If I had to tell myself 101 things about email writing … what would I say?

And I spent the day writing them all out:

The 101 rules, hacks and secrets about writing emails, that I would want to tell myself when I was starting copywriting.

Some were secrets I had only shared one-on-one with Inbox Detonator coaching students who’d paid me thousands of dollars.

Some were nuggets I had just been keeping in my head.

And some were literally things I only first ‘codified’ into rules as I thought about them.

Either way, every one of them was something I would want to teach myself if I had to give myself a ‘head start’ on the journey of learning email copywriting from scratch.

I wrote. And wrote. And wrote some more.

My eyes burned. My head ached. My wrists flared up.

I worked from 9am till nearly midnight, and nearly gave up several times.

But … I got it done.

And called it:

The Email Copywriting Compendium:
Daniel Throssell’s 101 Best & Juiciest Rules, Hacks & Secrets For Writing Emails

Yes — I managed to think up, write, format, upload, and set up sales infrastructure for this entire thing in one day.

That’s what you do when you’re serious … not try and shill someone else’s product as your own. You roll up your sleeves and do it.

But just because I made it in one day …

DON’T assume this is some little ‘lead magnet’ with short, fluffy tips.

This is a solid, 12,500-word report on serious rules and strategies I use every single day.

Steven from C Tactics was very impressed with how in-depth the email copywriting compendium was

Another friend who’s learning copywriting was blown away after just reading a few of the 101 rules, hacks & secrets inside

As you can see, this is a seriously valuable tool to have in your arsenal if you’re learning email copywriting.

Yet even though it’s so in-depth … it’s very consumable.

It only takes about 20 minutes to read the whole thing through, and about 30 seconds for most of the individual rules.

It comes in a pdf, so you can print it out.

In fact, many copywriters tell me they keep a copy on their desk for reference as they write emails:

Note: The Compendium is delivered via my mobile app. A printed copy is NOT included. (and neither is Copywriter Eric Orellana, featured in the pic.)

A printed copy of the *Compendium* faithfully adorns the desk of copywriter mani chadaga

Copywriter Samuel Gonçalves said he was more excited to finally get his copy of the compendium than he was to get a ps5.

Copywriter Chobie Davis even got his ring-bound … okay guys stop, paper comes from trees you know.

But before you buy it, two important caveats:

(DO NOT SKIP THIS)

Caveat One: The file is ONLY accessible from my Learnistic mobile app. So you will need a new-ish smartphone or iPad to access it (though you can send the file to a desktop for reading if you like). Seriously, this is important: DO NOT BUY IT IF YOU HAVE AN ISSUE WITH ACCESSING THE CONTENT ON YOUR SMARTPHONE OR IPAD. If you buy it, and email me to complain, I will point you right back to this line.

Caveat Two: There is NO refund guarantee on this. Because this product is like I said: 101 lessons I would give to myself. I do not guarantee your ‘satisfaction’ with knowing the 101 lessons I would give to myself. If you saw 101 of my best email copywriting lessons and were somehow not satisfied, frankly, that would be a problem with you, not me. Thus, no guarantee. If you don’t think I’ll deliver the goods, simply don’t buy. And leave everyone else to profit from the great info in this product.

All right. That is pretty much what you need to know about this product.

If you want in, here’s the button to buy:

Grab the Email Copywriting Compendium

P.S. In case you’re curious, here are some of the rules inside:

The question I ask before sending every email (Rule #1)
The ideal email length (Rule #7)
The 8-word rule I learned from Australia’s bestselling author that guides my entire storytelling philosophy (Rule #12)
Why emails with a story, a pivot, and a tip suck (Rule #19)
Finding the balance between telling stories about yourself and talking about the reader (Rule #22)
Three ways to never run out of email ideas (Rules #23-25)
Why David Ogilvy was wrong about subject lines (Rule #39)
Long vs. short subject lines (Rule #41)
Two sneaky ways to get your emails whitelisted (Rules #60-61)
How to sell luxury goods (Rule #64)
How long should writing an email take? (Rule #68)
What’s a good open rate? (And yes, I give an actual % — Rule #70)
How to start an email sale (Rule #79)
How to ‘recover’ your list after a heavy sale (Rule #92)
How much can you charge for a sales email? (Rule #94)
How do you write daily emails for a client? (Rule #99)