My innovative, totally unique system for creating courses your customers love — and love to buy
⚠️ A Quick Note About The Testimonials On This Page
Before you read this sales letter, I want to quickly tell you something about the testimonials you will see.
Of course, every one of these testimonials is real, and comes from a real, paying customer of Course Genius. (You might recognise several of their names from my emails, or from other marketers’ emails, or you may even just be able to Google them to verify they are real.)
But more importantly … each one of them is a savvy marketer or copywriter who, like you, has likely bought a LOT of online courses. Several of them have even created multiple courses of their own. And they are not easily impressed when it comes to a topic they are so familiar with.
Please keep that in mind as you read some of their words below.
And with that, we resume our sales letter…
Hi, Daniel Throssell here.
And if you’ve bought a copywriting course (or several) from me before…
You know firsthand that my products are on a level above anyone else’s:
- They are short, contain absolutely zero ‘fluff’, and can be finished very easily
- They’re fun and enjoyable to watch
- They deliver maximum insight for a minimum of time invested
- They don’t overwhelm or confuse you, but deliver on their promises in a simple, efficient way
- You often don’t even need to finish the course to feel you have gotten your money’s worth
- And most importantly, they leave you happy to buy from me again — as evidenced by the massive amount of repeat customers I get who end up buying several (or all) of my flagship courses.
Well…
ALL of this is
by design.
You see…
I have invented an innovative and ingenious model for designing my courses in such a way that you walk away from them feeling all the above (and more).
My course design model is brilliant, elegant, and easy to implement.
It can be used on courses in practically any niche or industry, not just “copywriting”.
And it is absolutely unlike anything you have ever seen before. This model is entirely original and took several years of reflection (I have notes on this course dating back to 2021), as well as four months of focused work, to simplify the model from something ‘in my head’ to something I could teach you in five minutes.
But that’s exactly what I’ve done in my brand-new course:
Course Genius packs my entire mind-blowing model for course design … into a fun, punchy course you can finish this evening.
Although to be honest…
I don’t believe it SHOULD take until “this evening” for you to understand (and start benefiting from) my unique approach to course design.
And that is why Course Genius works in a different way to probably any other course you have ever bought.
Here’s how:
When you get the course — assuming you want to save time — I will show you how to do that by pointing you straight to the lesson titled:
“Watch THIS To Get Your Money’s Worth On This Course In 5 Minutes”
You open the course.
You watch that video.
(It’s 5:33 long)
And if you are a course creator … you will get your money’s worth from that one video.
“I started Course Genius when I was commuting by train. Haven’t finished it yet because I had to start working. But I already know the most important takeaways. That’s so valuable! You teach and show at the same time. I even think this can be reused in other ways than hard core courses.”
Ryfka Heyman
Course Genius customer“Hey, Daniel. Just went through course genius… And all I got to say is, WOW. You were right. It blows your mind in the concept of creating a course right from the first video. You could literally watch the first 6-minute video, and have your whole world view when it comes to course creation changed.”
Pete Reginella
Course Genius customer
So even if watching that ONE video — just five minutes of your time — is somehow all the time you ever spend on this course … I will make sure you get your money’s worth.
Of course, I hope you will want to go deeper than just to get the ‘big picture’ view of my model.
(Which is why this is a course, and not just one video.)
I have SO much more to tell you than just the ‘big idea’ of my course design model.
So then, if you have a few more minutes to spare, and you want to learn more…
You just watch the next video, which will deepen your understanding a bit more.
And so for the next video…
And the next…
And so on.
No matter where you stop, you’ll walk away with your mind blown and your money’s worth. But the deeper you go, the more “🤯”-level insights you will receive, until the very end where you know my entire course-design system almost as well as I do.
Even better:
Everything I teach in Course Genius,
I also do “on you” in Course Genius.
Course Genius is an incredibly ‘meta’ course.
As in, almost every single trick, tactic or technique I teach you … I also demonstrate by building it into Course Genius itself.
(The above method of learning — where it starts with one KEY insight you can learn in just a few minutes, and then just gets deeper and better the more you watch — is ONE such application of my system. In Course Genius I’ll show you how to do that in YOUR courses, obviously. And I’ll also show you some other, less obvious things I do in my courses … and how to do THOSE things for yourself, too.)
It’s actually an incredibly fun way to learn. You will probably have a big grin on your face as you realise “hang on, I SEE WHAT YOU’RE DOING ON ME!!!” each time I teach you the exact thing I’m also DOING on you. And you’ll have your mind blown multiple times as you work your way through the course.
“I am blown away by what is already in Course Genius. What I love most is how meta the course is. You use every principle you explain right there in the course and that makes it super easy to see how to use the concepts on your own. But the most valuable part must be “5 Steps to your Course Roadmap”. Your clear procedure from cluttered notes to a quickly-consumable roadmap is awesome.”
René John Kerkdyk
Course Genius customer“It’s the most comprehensive and craziest designed course I’ve had the pleasure of going through. it’s perfect how everything is taught and showed in most of the lessons themselves. I love how every video completely updated my course building tape and turned it on its head. it was also fantastic how you had. a solution for every little “if”.”
Jordan J.
Course Genius customer“I feel like there was some mind jiu jitsu going on which was sort of funny. I was like, wait… I’m being impressed by the point about making sure you ___ … which presenter is saying is supposed to happen… and it is happening… OH MY GOD WHERE AM I WHAT IS HAPPENING AM I SEVERED (apple TV show ref if you don’t watch)”
Joe (last name withheld)
Course Genius customerIf that sounds fun, it’s because … well … it IS.
You have probably NEVER learned a subject like this before, where almost the whole time you’re not just being “taught” but the actual WAY you’re being taught is itself a demonstration of WHAT you’re being taught. And it’s a total mind-trip to experience.
All that said:
This mind-bending experience won’t take up a whole lot of your time to go through.
That’s because Course Genius has been absolutely stripped to the bone, so that you will not watch one MINUTE of fluff — literally every single lesson will deliver a mind-blowing, eye-opening insight that is directly & practically applicable to anyone who wants to create better courses.
Which means:
You can finish the main portion of the course in a little over 1.5 hours* of your time.
*If you, like me, prefer to watch me talking at 1.5x speed … if you watch in ‘real time’ it’s about 2.5 hours.
There’s also about an hour of bonus content, showing you ‘behind the scenes’ of my actual course creation, and other stuff like how to name your course, how to apply my methods to text courses, etc. But they are optional and not necessary to understand my full system.
Either way:
This shortness is
100% by design.
Like I said, I’ve spent four months working hard on this course — and most of that time was spent on how I could make the course SHORTER for you.
Because … I WANT you to finish this course. I WANT you to absorb all the incredible wisdom it has to offer, and to go out and start applying it to YOUR own courses, so your customers start buying more from YOU.
But even as I write this copy…
I have a suspicion that many of my customers have some terribly mistaken ideas about what my course design model actually IS … or that they’ve ‘figured it out’ already.
So let me disabuse you of those notions right now…
Here is exactly what
Course Genius is NOT:
Starting with the one that pretty much EVERY one of you suckers is assuming…
❌ Course Genius is NOT about making courses “short”.
Yes, that CAN be one element of a well-designed course. But Course Genius is about SO much more than that. (Besides, my most expensive course — Market Detective — is almost 20 hours long. That’s not short. But there’s a reason for that. I explain it in Course Genius.)
❌ I REPEAT, COURSE GENIUS IS NOT ABOUT MAKING COURSES SHORT.
(I’m saying it again, just in case you didn’t believe me the first time.) And on a similar note…
❌ Course Genius is NOT about making courses “tight” or “no-fluff”.
As above. These are elements of a well-designed course … but far from the most important thing. (I’ll show you what the most important thing actually IS — and I’ll wager it’s something you have NEVER heard anyone else say is the most important thing.) And besides — how “tight” is tight enough? How do you work out what’s “fluff” and what’s not? How do you work out how much scope your course should cover, and what to leave for another course? I actually have specific rules you can use to work all this out. And I teach them in Course Genius.
❌ Course Genius is NOT about engineering courses for “consumption”.
Oh, did you think that was the “most important thing” I was hinting at before? Well, sorry, but no. Getting your courses consumed is rather important. I show you how to do it in Course Genius. But there are things even more important. I show you how to do those, too, in Course Genius. (And no, it’s not “value” or “results” or anything else. Stop guessing. You won’t guess it. I promise. That’s why this course is so good. It really will blow your mind.)
“The first video alone in Course Genius kinda blew me away… I was not expecting the build for “____” part. 100% thought you were going either build for “consumption” or “action.” You always tend to say something I’ve never heard before. I appreciate that very much. ”
Alin Dragu
Course Genius customer❌ Course Genius is NOT just another course on “how to make courses” or “how to turn your idea into a profitable course”.
The world is full of those. This is not one of them. In fact, Course Genius assumes you already have your course idea and the knowledge to teach — I just show you HOW to teach it. But if you have never made a course and don’t work with anyone who does, Course Genius is not for you, unless you are willing to pay top dollar just to satisfy your curiosity as to how I make YOU buy courses.
❌ Course Genius is NOT just about video courses.
That is the main use case I talk about since that is what I do. But the methods I teach will work for text or audio courses just as well. In fact, many of my strategies are derived from my experience helping Scott Pape write and/or launch 3x national #1 bestselling books. These methods work for other media.
“The first 5 minutes alone shifted the way I will create courses. I’m also seeing how it applies beyond courses to books, 5 and 7 day challenges, and other longer forms of content. It seems like it should have been “obvious” after having spent over a decade studying marketing and psychology. Yet no one really laid it out the way you did.”
Derek Doepker
Course Genius customer❌ Course Genius is NOT about the technical side of course creation.
I mean, yes, there are some bonus lessons where I walk you through how I set up my slides, the tools I use, and even where you get to watch me record a real lesson. (In fact, I’ll tell you for free — I use Google Slides, Loom, and the headphones that came with my old iPod Touch. Ta-daa, that’s my “tech stack”.) Here’s a screenshot from that bonus video so you can see how low-tech my recording setup is:
So I have very little to teach in the way of actually recording stuff. I show you what *I* do, in case you’re curious, but that’s bonus material. It’s not integral to my method, because Course Genius is NOT about the technical side of course creation, and I do NOT assume you will create courses like I do.
❌ Course Genius is NOT specific to copywriting.
Actually, nothing in my course design model is specific to the copywriting industry. (Case in point, while creating Course Genius, I helped my brother Benjamin design his nutrition course, It’s Not Macro-cket Science, according to my principles. And he is certainly not in the ‘copywriting’ industry.) In Course Genius I feature examples from industries like music, fitness, finance, language learning, business, and others.
And finally…
❌Course Genius is NOT just about making pretty, fancy-looking courses, as art for the sake of art.
It is very much about making your course business far more profitable.
Because unlike most people who would say that your sales copy is the best way to do that … I believe that your course design is even more important at getting repeat customers.
Sales copy can sell one course … but if the course isn’t designed well … it will not sell any more.
But good course design
makes your customers come back
to buy from you again and again.
And my Course Genius system is the reason my own course business is so incredibly profitable, despite the rest of the industry saying that course sales are plummeting.
And I have taken that system…
And I’ve lovingly, carefully, thoughtfully packaged it up and turned it into what I can easily say is…
The BEST Course
I Have Ever Created.
It kind of had to be, being the course where I teach how I make my courses good.
But … I absolutely NAILED IT with this course.
And my customers who’ve bought this course agree:
“This has, by far, been my favorite course of yours and I have practically ALL of them.”
Jenn Jouhseik
Course Genius customer“i am biased because i’m more interested in course creation long term than client work, but i think that you might be right that this is your best course ever. it definitely lives up to its name.”
Conrad Calabro
Course Genius customer“Umm where do I start? I agree with your view that Course Genius is the best course of yours I’ve gone through. Why do I say that? Well for starters, I was literally compelled to complete it in one sitting but not by choice…I just couldn’t stop watching the vids. I’m blown away by the level of detail and intricacy it contains and how insightful and immediately applicable it is. I have the outlines for a couple of courses I want to create and have a roadmap I used for coaching clients and CG will make them all better.”
Darren Moore
Course Genius customer“While I don’t have every course of yours… And haven’t 100% completed every one I have (cough Inbox Detonator Bunker cough)… Course Genius is EXACTLY what I expected: YOUR BEST COURSE EVER. I was lucky to record my first copywriting course for a friend’s community recently and to also come up with a few ebooks. I was copying your structure as much as I could. And while a decent amount of the things you cover in Course Genius I’d already put my finger on… The way you lay it out is just… genius (pun not intended). Especially the “watch this first” advice and giving spoilers. Thanks for an incredible product again man!”
Sava Nedev
Course Genius customer“Just started going through the course and I can tell you that THIS IS YOUR BEST COURSE EVER. I’m 100% sure no one has ever created a course on how to create courses in such amazing detail and meticulous attention to detail. Most of the concepts were new, some I already knew but even the stuff and concepts I knew were described in a new context so it kind of cemented the whole thing together. Every course I’m creating from now onwards is going to be 10X better. Thank you for making this.”
Daniyal Abbas
Course Genius customerSo if you make your living selling digital courses (or assisting those who do)…
I truly believe Course Genius will permanently change the way you do what you do.
If you’d like to buy it, and discover a whole new way of creating courses YOUR customers love, and love to buy from you…
You can grab it here:
Or if you’d like to see more of what my customers so far have said…
Here’s some real feedback from paying customers of Course Genius:
“Wow…
It is 5 am. Even after a 7+ hour drive, I still had to do some work… I’m tired and falling asleep when… “Your Course Genius access” pops up in my inbox.
I start watching. One video and I’ll go sleep. One more… Lesson complete, just one more? I’m now on which lesson? I’m scribing notes, and my head is full of ideas!
I’m learning so many things from this. I can apply this framework immediately. Little tweaks I can do to ALL my courses that will help my customers. And that is just Part 1? I feel energized! I look at the clock… Ah… Who needs sleep? I want to finish it. More, I want to apply it. What a Genius Course!”
Bruno Souza
Course Genius customer“Since I don’t have an info product nor a client with an info product, I wasn’t expecting to get much use out of it right away. But I was wrong. I’m currently improving my opt in process. Using your unique approach on the lead magnet is a big game changer. No one in my niche is doing what I’m doing, thanks to Course Genius. It made creating the new lead magnet a breeze and gave me a lot of confidence.”
Emil Viezens
Course Genius customer“After I’d entered my Credit Card number to buy Course Genius, a cold knot settled in my gut.
“Oh shit. That may have been a mistake.”
Another $500 purchase, following the previous $1,000 purchase of Dark Email Persuasion… like last month.
Being on your list is an expensive hobby…
And yet.
And. F*cking. Yet.
These first 5 minutes were, indeed, brilliantly valuable. And yes, they’ll make me a lot of money over the next few years… and yes, the next few days, even. Not so expensive, in that regard.”
Lucas Hogendoorn
Course Genius customer“Honestly, the first video alone opened my eyes and blew my mind. I was blind, now I see… Thank you for creating this course!”
Inder Dhaliwal
Course Genius customer“This is what I love about all your products. You USE what you TEACH inside of the products to create or promote those actual products! So many “experts” teach their “secret tricks,” but then you see the “tricks” and it’s like “do you even know these things yourself? If they’re so great, why ain’t you using them?” … The ___ video is genius. Seeing WHY you’re pushing people to watch this video — which is explained in ___, is genius. Once again you deliver with a deep, nuanced understanding of how people really buy and consume courses. So many head-slapping “oh duh!” moments … The part where you talk about how we actually make recommendations is, should I say it again… GENIUS!“
Ilya Poltavets
Course Genius customer“So, I’m currently on my second round of Course Genius, taking detailed notes this time. I’m still blown away by the big mindset ‘Shift’ you offer in the very first video! Optimizing for ____ is nothing short of genius (your course is aptly named). My mind is buzzing with ways to apply your ____ Formula for a course I’m designing in a new business venture I’m exploring. Course Genius has revolutionized how I will create & organize all my future courses. Also, its simplicity is brilliant. Thank you for putting so much heart & soul into this.”
Ricky Ketchum
Course Genius customer“OK, just watched the 1st video and I gotta say I’m impressed. Having gone through the Dark Persuasion notes a few times (they are amazing btw), I have to say you are incredibly good at finding the beliefs your audience needs. How the hell do you do that??? Do you discuss that in Market Detective? Because this looks like something way deeper than market research. Maybe it’s that you’re smart and also that you’ve been doing copywriting and creating courses for a while, and you know what people want/need. But even then the insights you come up with are unreal, far from what anyone else in marketing.”
Francisco Mata Tomé
Course Genius customer“I bought this one because of the 5’ video, and also because I can’t buy most of your products (not being a copywriter), so I’m buying those that I can — It is amazing. I bought Sean D Souza’s 1300$ pdf on course design, and I remember it felt like it was targeted to people who never built courses before (I built 30+). So I thought « if Sean couldn’t satisfy me with course design, why on earth would Daniel, who I don’t even buy courses from, satisfy me? » But your course is really good.”
J. (name withheld)
Course Genius customer“I work primarily with Course Creators to improve their Customer Journey through copy and strategy, and I just had to see your take on course creation…
It has not disappointed!”
Stuart Tarn
Course Genius customer“I’ve “inherited” a large collection of videos that were created by a very experienced trader. It’s great content but it’s about as exciting as watching paint dry. Tons of content but the purchaser has to extract the value, and in the process, it’s easy to miss little details that are vital to mastering the material. I really think this is going to help me re-do the videos.”
Tom (last name withheld)
Course Genius customer“A total game-changer. Right from the first lesson, I dawned on me that I’d never had thought about course creation the way you teach it. The central idea of “optimizing for ____” was a huge eye-opener for me—so simple, yet brilliant.”
John North
Course Genius customer“Course Genius like all your other courses is insane value. It actually made me go through a refresher on the others. Thanks for bringing so much value. Truly am happy to pay.”
Matthew Cullen
Course Genius customer“Course Genius is great. I’ve probably gone through 15% of it and it’s already worth the money. It’s forcing me to change my new course and for the better.”
Derek Nielsen
Course Genius customer“Course Genius is a special kind of AWESOME! I’m not even at the end. But have already foreseen how putting your framework into practice will save me much head-scratching. And make what I’m building for my audience so much better! Thank you!”
Chris Milham
Course Genius customer“About 2/3 through Course Genius…and it is GENIUS. Loving it.”
Doug Hammett
Course Genius customer“Not only did I finish the course … once. But a couple times more. Lol.
Just happens that I’m preparing a pre-launch campaign for two courses (plus one more course in preparation) for one of my bestest clients.
She’s in for a treat. (She doesn’t know it yet. Two courses are finished and we’ll have to make some changes, as you can imagine).
About CG… everyone says it’s mind blowing, but to me it has the opposite effect… it gives me peace of mind. Give me some sorts of ‘closure’. Gives me clarity on things I’ve almost got, but couldn’t quite put my finger on it.
The pace of the course is fast but smooth: AHA moment after AHA moment! You grasp the WHAT…the WHY… than you’re smacked on the head with generous amounts of precise examples on HOW.
The clarity this course gives you… well, that’s mind blowing.
So, you’re never left super pumped, only to figure out later you have “no idea” how implement.
I promised myself not to buy anymore courses. I trust you immensely, true, and everything you produce, I enjoy.
But enough is enough. So, no more.
My AiC subscription gives me plenty ideas not to crave anything else. Sorry.
I don’t have the patience with stuff made by other people either.
But CG…
I was nudged to buy it also as a gesture of celebration for baby Euphemia (what a cool name 🥰) – congratulations on the new baby born, btw. 🤗
I was generous. Lol. So, I thought.
But boy… not getting this course would have been the biggest MISTAKE of my life. I’ve been waiting for exactly THIS… since forever!
Selfishly, I’m very happy for everyone out there not getting the course. 😂😂
So, I’ll say nothing more.
Marilena Boiangiu
Course Genius customer“Just finished it yesterday. It’s fantastic. The 16 minutes and 45 seconds in the “Start Here” section are easily worth the whole course cost. So many insights from those short videos. I know you explicitly said we don’t have to go and redesign everything we’ve done because no course is perfect but… I’m going to redesign my entire course library this year using these principles.”
James Carran
Course Genius customer“Hi Daniel, I know, this is just like what everyone else has been saying, but oh man. You weren’t hyping this up AT ALL.
1) I finished it about 3:00 AM my time. I don’t know exactly how long it took, but I think at least six hours, because I had to pause the videos to take notes every few words 😂. (The great thing about all the note taking is that because I have ADHD I can’t focus on audio/video content unless I’m doing something else with my hands. A combination of the note taking + how purely addicting your material was kept my focus easily.)
2) Oh my gosh the Duolingo Problem (and following solution) basically broke my thinking on ____. (That’s literally the only way I can to describe it.) I’ve thought deeply about my own program layout to guide people through micro-steps to achieve transformation – then you gutted it 😂. The solution section is going to be my constant guide as I continue thinking through this.”
Josh Lopez
Course Genius customer“I’m only a few videos in, and this could not have come at a better time for me. Your courses already feel “worth the price” to me because 99% of your material isn’t covered anywhere else, or explained as well as you do. But now I know why you make $1000 products feel like impulse buys. I’ll be incorporating your design philosophy into not one…not two…but three courses over the next month, and the fact you included material on purely text-based courses means I have zero questions. This one is a winner.”
Nicholas Bandy
Course Genius customerAs you can see…
People are LOVING
this course.
More than anything else I have ever created.
I’m not making this up. It is the best thing I’ve ever made. And I think you will think so, too.
Remember:
All the gushing feedback you just read was because I designed Course Genius according to the exact principles I will TEACH you in Course Genius.
So you will be able to do it for YOUR business — and get YOUR customers gushing about YOUR courses, too.
So if you’d like learn to my approach to course design as soon as in the next 10 minutes (remember, Course Genius is designed to work that way)…
You can grab Course Genius here:
I think you’re going to LOVE this course — and I can’t wait to hear what you think of it.
Daniel Throssell
P.S. Here are few FAQs some people have been asking me…
“Is there a money-back guarantee?”
No, there is no money-back guarantee. If you don’t trust me to deliver, it means you haven’t bought one of my courses before, in which case why are you buying a course on course design from me anyway?
“How is the course delivered?”
It is a video course delivered via my Persuasive Page smartphone app (desktop access is offered as a courtesy, only after the app has been set up on your smartphone). But again, this is true of all my courses, so if you have bought any of my other courses (like you should have if you’re considering this one) you know this already.
“How long will I have to watch Course Genius to benefit from it?”
That’s up to you. You could theoretically watch as little as five minutes and get your money’s worth, I think. But the more you watch, the more insights you will get. The full runtime of the course is about 150 minutes (~1.5 hours on 1.5x speed), plus about another hour’s worth of bonus content. It is very short, by design. (Plus, I think you will WANT to keep watching, due to the way I have built the course.)
“Will your method work for live presentations?”
Yes, many of the ideas will “work” for live presentations in that you can apply them. HOWEVER, note that live presentations inherently solve many of the problems of digital courses (i.e. people HAVE to “consume” them because they are there in person, they HAVE to do everything in the exact order you deliver it, and you can literally FORCE them to do action steps because they are there), so some of my solutions for those problems are irrelevant. Course Genius still contains many ideas you can apply to live presentations — no doubt about that whatsoever. But the REAL genius of my method is how it solves the problems inherent in digital courses with no coaching or live component.
“Will your method work for cohort-style online courses where I deliver the content over several weeks and a group does it all together?”
Yes, many of my ideas are applicable to that style of course, though admittedly this is not the primary use case for Course Genius. That said, you may find that you choose NOT to deliver your material in that format after watching Course Genius, for reasons that will be clear to you as you go through the course. But to answer in two words … “yes, mostly”.
“Will your method work for books/audio courses?”
Yes. Course Genius primarily assumes digital courses, but the principles are absolutely applicable to books and audio courses.
“Can’t I just reverse-engineer your course design system from your other courses?”
You can try. And you should! ‘Cause my courses are amazing. And you’ll probably end up with a better course by trying to imitate mine. Also, it’s good to take initiative and try figuring things out for yourself, without waiting for someone to spoon-feed you. However, you’ll likely only get the ‘surface’ stuff. Course Genius goes deep into the fundamental essence of what I’m doing, and how — and it’s far, far deeper than anything you will work out on your own. Many superfans and long-time customers of mine have tried harder than you, and they candidly admit that what they figured out from their reverse-engineering barely scratched the surface.
“Well, as someone who: 1. has (and has gone through) all your courses, every AiC issue and every bonus level, 2. has put a decent amount of thought into reverse-engineering your course design principles for myself while waiting for Course Genius, here are some of the things that still blew my mind:
1. How consumption (or length of courses) is NOT the end-all be-all of course design. The idea that designing a course for _______ ‘before’ consumption (which inevitably ‘leads’ to better consumption) was eye-opening for sure. Honestly, I wondered if (making consumable/tight/short courses) was kinda going to be a huge focus of the course and it was great to see that there is a much deeper level than that.
2. [REDACTED]. I’ll be adding this into my courses from now on for sure.
3. Designing [REDACTED] to create [REDACTED] (super obvious in hindsight, but not when looking at it).
4. The “2nd most important idea” in the course (how the most logical roadmap hurts consumption) and the best way to present boring topics.
There were a bunch of smaller things too, but as far as big juicy ideas I can see I can make a ton of money with when I put them to use – those 4 are the best for me. To quote Ben Settle, you’re really “putting the cookies back in the jar” with this course. Amazing stuff.
P.S. The way you suggested to design the drum course was GENIUS… especially with the [REDACTED]. This is EXACTLY in line with the best ways to teach guitar to beginners for maximum retention (in in-person lessons).
FYI: some of the things I did get right (like [REDACTED]… so I didn’t totally fail, haha) but even within that stuff, there were little details I could’ve done way better or nuances I didn’t think about etc. so it’s all great.”
Mike P.
Course Genius customer“Two years ago, I emailed you after I’d completed Campaign Conqueror, the best course I’d ever purchased up until then. “Please teach course design!” While I waited for you to create this, I did my darndest to figure out what you were thinking and doing behind the scenes of CC to make it so damn good. But what I ‘figured out’ on my own doesn’t even scratch the surface of the course genius you share in…Course Genius!! Now I know exactly what to do to make my courses something that results in clients/students coming back again and again. This now takes the cake as the best course I own.”
M. (name withheld)
…but still a very real Course Genius customerSo I am comfortable in saying … you won’t come anywhere NEAR working out what I have to teach in Course Genius if you just ‘go it alone’.
It really is the best course I have ever created, for good reason.
If you would like to buy it…
You can do that here: