Something different for you today:
The other day I sat down with the Queen to talk copy.
Here’s how it went …
Daniel: Thanks for agreeing to this interview, Your Majesty.
Her Majesty the Queen: It is a pleasure. Your reputation precedes you as one of the finest copywriters in my realm. One might say it was worth colonising Australia simply to have you as a subject.
Daniel: Well, I’m flattered. Okay, first question … what would you say is the most important part of any sales page?
Her Majesty the Queen: Elementary. One must first understand the deepest and truest motivations of one’s royal subjects.
Daniel: Sooooo … market research? Interesting. But, Your Highness … why do you need to do research? You’re, like, the Queen.
Her Majesty the Queen: I am not sure I follow.
Daniel: Well, can’t you just order people to buy stuff? I mean, I have to do research and all because I can’t force anyone to buy anything. But you, on the other hand …
Her Majesty the Queen: A good monarch knows when not to intervene in her subjects’ affairs.
Daniel: But I don’t get it. Like, when you think about it, why do you even need to sell stuff? Can’t you, like, seize the wealth of everyone in the Commonwealth or something?
Her Majesty: I don’t like where this is going. Next question, please.
Daniel: Okay. New topic: I might be the last person in the world who has LITERALLY NEVER clicked on one of those articles about Megxit and Prince Andrew and all these other royals that are in the news. Admittedly, I find your family’s drama so … boring. But for some reason, the rest of humanity seems morbidly fascinated with it. So as the Mama Bear of the Royal Clan, could you give me a 30-second summary of what I need to know about the scandals in your offspring?
Her Majesty the Queen: GUARDS!!! OFF WITH HIS HEAD!!!
And there you have it, folks—
Oh … wait.
I’m just getting new information, please stand by …
(I press my finger into my earpiece and listen.)
Uh-huh … uh-huh …
(You watch my brow furrow.)
Hmmm … okay.
Well, it seems I was mistaken …
I didn’t actually speak to the “Queen” Queen, if you know what I mean.
I misread the notes from one of my underlings, who will be summarily … disciplined.
(I press a button on my desk. A scream echoes out from some room in the distance.)
Anyway … so apparently, the person I did an interview with is the “Systems Queen”.
At least, that’s her royal title.
Her real (peasant) name is Brittany Dixon, and she runs Process for Profit, where she shows small business owners how to use systems to simplify their business and scale their profits.
And recently, she was gracious enough to have me on for her podcast.
Which means this is a day of royal jubilee, indeed:
It’s officially the first time I’ve exposed myself to my list in anything other than written form.
But in case wondering what my Australian accent actually sounds like is not enough curiosity for you, here’s what you’ll find in our interview:
- My journey from zero copywriting experience to building a nationally-known brand in under 4 years (2:05)
- Why working with lists of 100,000+ people as a freelance copywriter isn’t actually that great (3:57)
- How to flip email from being ‘just another to-do’ to something you enjoy and that actually makes you sales! (4:26)
- Why you shouldn’t necessarily email every day (6:01)
- How I get ideas for my emails (8:03)
- My three-step email framework which I use in almost every single email (9:02)
- My ‘dinner table strategy’ for working out what to include in your emails (10:28)
- Why the complex email funnels other people teach aren’t always the best idea … and the ‘simple’ way to sell that’s actually way more effective (12:23)
- Two things to add to your regular emails to turn them into a ‘sale’ (15:45)
- A simple 5-minute hack for coming up with your welcome autoresponder funnel (17:20)
- My top tip for entrepreneurs building their businesses (19:31)
And a bunch more.
To listen to the episode, you can check it out on Brittany’s website.
Unless, of course, I’ve made a horrible time zone mistake, and somehow it’s not yet 6am Wednesday in the United States when I send this email.
In which case … you can check it out on Brittany’s website when it is 6am Wednesday in the United States.
Long live the Queen!