(Well, it’s 5:23am here, at least.)
Wanted to show you a reply one guy sent me to yesterday’s email.
This gentleman’s email was interesting enough — but at the end he also asked for my thoughts on how to structure an autoresponder.
I figured you might want to know the answer, too.
So here’s the email I got, along with my reply:
I couldn´t agree with you more, Daniel.
Some people are just copies. I´m tired of it.
Everyone wants to be like the “maestro”.
And after a while is full of little annoying clones all around.
I´m a clarinet player, in the music niche happens the same. People want to sound and play like that clarinet player, or that one.
They don´t realize they have something powerful, their own voice, the most beautiful sound that nobody can take from them.
Having said that.
Here are the emails I have gotten from you and I have liked the most. (Please, notice that I enjoy every one of them, but this is not what you are asking for. So I will make a list of 10 emails to help with your purpose).
– Welcome email (this is hilarious, I told you when I got it was the best welcome email I ever got. Please keep it)
– Who wins in a brawl
– I promise you will never un-see this gruesome persuasion lesson
– Stop hiding silver trucks in your emails
– Cheeky subject lines gets copywriter fired (this kind of emails where you rewrite them in your style)
– Nobody likes you
– Covidsafe 2030
– My #1 most scandalous copywriting tip
– Stop taking copywriting advice from hamsters
– Secret C.R.A.P. Apple department
– Ice Cream Van
Hope this helps 😉
Just wondering, how many emails do you usually put on the autoresponder sequence?
Thinking on my list, I´m curious about when to do the transition from the autoresponder to the current emails.
Have a good one!
So that was fun.
I agreed with most of the emails he picked as the ‘best’ (though I am tightening up that welcome email a little to make it even better).
A few other readers wrote to me in favour of the raito-hededdo email, or Beating Up Clowns In The Name of Sales (I agree. I loved that one! But it’s only really funny if you’re an advertising history nerd like me).
So, thanks for all the feedback!
As to this gentleman’s question about how many emails for an autoresponder?
Here was my answer:
“I have no fixed rule for length. There is always the toss up of the longer they are in the welcome funnel, the longer till they get my ‘new’ stuff.
Here is how I think: not every daily email is a 10/10. Some are an 8 or 9, some are a 7 (if it’s less than a 7 I don’t send it).
So, I want my funnel to be made of the 9/10s or just the 10/10s. So when they get on there, they just see the very best stuff for however many days I have it. And if I do that, I don’t think there is any limit on how many days I send them. They are getting a daily email anyway no matter what, so might as well make the first ones the best!”
If you have an autoresponder (and I believe you should), hopefully that helps you in the way you think about it.
If you need help building one, well, I know a guy …
Have a great day,