“Oh my gosh. Oh, my gosh.”
I hear Hayley’s frantic voice from the front room.
I get up and come running …
… and it’s not a pretty sight.
Three-year-old Eli sits there on our thick-pile rug, slumped, facing away from me.
Hayley’s standing over him, dressed up in her medical scrubs, ready to leave for work in 2 minutes …
… and her hands are literally dripping with puke.
I quickly deduce that Eli has just vomited for the third time this morning.
And it’s all systems go for the next five minutes:
I hoist up a (still-puking) Eli, and run him to the bathroom.
(Seven-month-old Esther in the playpen watches me run past as she bashes a book against the ground.)
I run back with a dripping wet towel in my hand to mop up the stain.
(I glance at Esther. She is now chewing a bucket.)
Hayley is in the kitchen, trying to wash herself off so she won’t be late for her shift.
I’m frantically alternating between scrubbing the rug … then running to the sink to rinse my soiled cloth.
Esther finds this all very amusing:
She’s now slapping the ground and chanting “da, da, da”, which I interpret as “YES, BIG SLAVE-HUMANS, DANCE FOR ME! DANCE!”
I’d like to say this all has a happy ending, but my rug still smells, and I can see—
(My conscience just whispered in my ear: “Hey, storyteller guy. Maybe describing your son’s puke ISN’T the time to do the graphic word-painting thing.”)
Probably good advice.
Let’s just say I’m gonna need some Febreze to finish this one.
I guess there was one happy ending though:
The other day I did an interview with my buddy, copywriter Rob Allen.
He asked me, “how do you come up with an idea for an email every day?”
I told him I come up with about four every day … the hard part is choosing one.
And this pukey plot I’ve just told you is a great example of how to spin almost anything you choose into a sales email.
(Hey, you should hear the other three stories that didn’t make the cut from yesterday!)
The cool part is, it’s a skill you can learn. I couldn’t always write like this.
Would YOU like to learn it?
here and answer a few quick questions.
People who reply will be the first to know (and possibly the only ones to know) if I end up offering any coaching, products etc. based on their feedback.
But tonight I’ll be locking that survey off so I can start combing through responses.
So if you’re even remotely interested,
here’s the link again.
(NOTE: showtime on this survey is now over)
Now, if you’ll excuse me, I’ve got a job to do with a bottle of Febreze …