A true story that shows exactly how to stand out in a sea of copywriters …
Yesterday I was talking to my friend Steven Alexander Young of Challenger Digital.
He’s one of the sharpest business minds I know. And we bounce ideas off each other all the time.
And that’s what we were doing yesterday:
“So I’ve FINALLY picked a domain for my new blog”, he says.
“Uh, was it hard?” I ask.
“Well, kinda,” says Steven. “First I tried ‘challengerblog.com’ … but that redirected to some random car site. So then—“
“SAYSEO!” I blurt out.
Steven looks at me with a weird look.
“What on earth are you talking about?”
“You’re Steven Alexander Young … SAY,” I explain. “And you do SEO. So, you could call your blog SAYSEO!”
Steven rolls his eyes and keeps going. “So anyway. Then I got ‘challengertactics.com’ … but that’s too long. So—“
I interrupt Steven again.
This time he just stops and glares at me.
Perfectly reading the moment, I explain:
“If … you … say … so. Geddit?”
“… can I finish please?” says Steven, rolling his eyes.
“ANYWAY. I’m thinking ‘C Tactics’ for now,” he continues.
“Because the ‘C’ stands for other stuff I want to talk about too … consulting, careers, content. And it’s also got a ‘Proud C Student’ vibe to it.”
“I like it,” I say. “That would make a great About Page narrative.”
I pause for a moment, then go on: “On the About Page I’d be like … ‘So here’s what you’re wondering: What does the C in C Tactics stand for? Chocolate. Because I like chocolate. And on this site I’ll teach you about the best kinds of chocolate! … wait, no, no it doesn’t.’”
Steven simply stares at me.
“Have you always been this good at dad jokes … or did it only come to you when you actually became a dad?” he asks.
Sorry. I can’t help it.
Hey, you probably even wonder … is he really like this?
The answer is yes.
My sense of humour is genuinely like this.
(Though I wince when Steven calls my jokes ‘dad jokes’. That just sounds SO much lamer.)
The point is, though, you get to see and feel my real personality through my copy.
And … it’s very deliberate.
Because today that’s the best way to succeed in a crowded marketplace:
Take your own personality … and amp it up to the max.
Sure, there might be 100,000 other copywriters out there … but there’s only one Daniel Throssell.
And people know him, like him, and trust him …
… and pay a premium to work with him.
So if you’re a copywriter, I highly recommend cultivating your own brand.
And if you’re not a copywriter?
Well, you could work with some 1-in-100,000 copywriter.
(I hear they’re cheap on Upwork)
(I hear he’s NOT cheap on Upwork)
And don’t worry. For my clients, I don’t make every line a lame joke.
I mean, at least one of the lines has to be your signature …