Well, I’m beat.
’Twas a big day yesterday.
I mean, beating up other copywriters in front of a crowd is hard work 😅
Seriously though, yesterday’s epic email took a good 90 minutes to write (though maybe that was because I had to stop every few lines as I was laughing too hard). I think it was the longest email I’ve written to you so far?
Anyway, three interesting things to come out of that:
- Tyler had to reassure his email list that we did not, in fact, hate each other … and that I was the one who suggested this ‘fight’, and even told him to insult me MORE. This is 100% true, and I’ll hoard all the credit for that. A good marketer knows the power of controversy. Because let’s be honest: you enjoyed it.
- Both Kim Schwalm and Ben Settle read the email and found their caricatured selves amusing, or so I’m told. (Nobody sent it to Brian Kurtz as far as I know … shame, I think he would have loved to show up with a flamethrower)
- I had one reader tell me he nearly cried with laughter when he got to the “I ❤️ ️ Daniel” shirt I gave him in the story. He asked if he could keep the shirt. A testament to the power of fun email personalisation.
(As for this last one: I’d ❤️ ️ to do that, but I don’t have enough people of the same name on my list to make this economical.)
Today I have the kiddies while Hayley goes to work, so I don’t expect to get much done. But I will spend the day brainstorming fun things to send you this week.
And on that note … instead of a link today, I want to ask you a question:
Whose emails do you open before mine every day?
My (not-so-secret) goal is to be so entertaining that I take first spot.
Not an easy ask. It’s something I have to earn, for sure. But I think I can do it. Especially if you tell me who’s beating me, so I can
lock ‘em in a cage and beat them up er, study what they’re doing that’s working.
So would you help me win your ❤️ ️?
Just hit reply and let me know. I read & respond to them all.
P.S. If you missed yesterday’s email — well, it was a corker. Check it out: it’s the email in your inbox titled “How to humiliate trolls who diss you (I made one cry)”