Check out this missive a reader lobbed my way the other day:
Subject: not receiving subscription emails?
I subscribed but not receiving? A friend just sent me the tennis ball one and I realised I didn’t receive it.
Can you please add me to your list again!
What would you think if you got this email?
Most people would think this:
“Wow, this is AMAZING. My sales pitches are not only getting opened, but getting forwarded, and getting OTHER people ask to sign up for said sales pitches. And those people are so desperate to get them that they manually email me to resubscribe? I ROCK!”
But hold thine equines.
It’s true, there is an upside to having people ASK to receive your sales emails.
But there is also a danger here, young Padawan.
Can you see it?
That danger is to equate people LIKING your sales pitches with people actually BUYING from your sales pitches.
A trap too many marketers fall into.
And, invest far too much of their business’s precious time and capital into, by creating advertising that people ‘like’ and ‘share’ on social media in the name of ‘branding’, but never brings in a red cent into their coffers …
Thus, my advice:
Avoid this foolish mindset at all costs.
Better to have people BUY from your marketing than to LIKE it.
(Better still to do both, but you might need someone like me to help with that … )
But now let me violently fling a spanner into the works:
Truth be told, I don’t actually care whether or not my email marketing is making people buy right now.
Because my strategy is actually a much longer game. And it doesn’t rely on any of these emails making a single sale (although they have) … or even getting any clicks (although they do).
(Of course, my strategy still involves being quite profitable … what kind of marketer would I be otherwise?)
So far, I’m quite pleased with how it’s tracking, and I have grand plans for it in 2020.
Maybe one day I will reveal what it is.
But for now, the only thing ol’ Scrooge McDuck here is willing and planning to share out of his lush troves of copywriting expertise are the precious secrets of how he extracts the information he needs to do copywriting jobs for clients.
Put in a less sexy way, it’s how I do my market research.
And the time is running out to get an early-bird discount when it launches, because I am getting closer to finishing it.
So get your hands on this link before Mr. McDuck here slams the vault door shut — it might break your fingers: