It’s the day your copy is due to the client.
You’ve finished it, of course.
(Actually, you finished it a couple days ago, but you’re still a bit unsure of yourself.)
You give the Google Doc one last nervous scroll through …
… aaaaand then another, for good measure.
And then … with trembling fingers …
You click ‘Send’ on the email.
And slump into your chair with relief.
You stare at your inbox for a few moments … then get up and walk around the room anxiously.
Several minutes later, your inbox notifies you:
It’s a reply from …
You open it up …
Read the client’s first line …
“I’m sorry, but … this is NOT what we asked for. Please advise when you are available for a call.”
That’s Freelance Copywriting Nightmare #1, am I right?
Well, if this scene made your blood run cold …
this might be the most important letter you ever re I mean, uh, I … have good news for you.
Phew, nearly went full sales letter cliche mode there
Because on this page, I’m going to show you how you can avoid ever having to face that scenario …
… by revealing the underrated ‘copywriting superpower’ that makes bad copy and unhappy clients a thing of the past.
Well, here’s the deal:
I’ve created a course called …
And if all my copywriting memories were erased from my brain tomorrow…
This is one of the FIRST courses I would buy to get it back (for reasons you will see shortly).
And I am not alone in that sentiment.
Cue inappropriately-placed teaser testimonial that I got out of the blue! (drumroll)
Neat, hey? But hang on. Before I tell you what Market Detective is about, a word of warning:
- It is a rather expensive course (it costs almost $1500, which is not exactly spare change by most people’s standards).
- Also, it is not ‘serious’ or ‘professional’. (In fact, I frequently crack stupid jokes — and at one point I literally stop to abuse a pair of larrikin Australian crows cawing outside my window.)
- And WORST of all … it is (until some time in 2021) only available on a smartphone or iPad, via my Learnistic mobile app. And that is utterly non-negotiable.
All right. That’s the bad news.
So … what is this course about?
And, why is it one of the first courses I would buy as a new copywriter?
Well, as the name hints at, Market Detective is a course on …
… market research.
“Huh?” you say in disgust. “Market research? That’s not my problem. I want to learn how to write SaLeS pAgEs!!!”
Yeah … right.
Everyone thinks all they need to learn is sales pages. (Or emails.)
If you feel like a faker who’s making this “freelance copywriting” thing all up as you go along … odds are, it’s because your market research process sucks.
Seriously. If you’re not feeling confident when you hand your copy in …
It means … you didn’t do the right research for the job.
It means … you didn’t find out what your client really wanted* before you started writing.
(*Yes, there are ways to find this out, down to the very FONT SIZE they secretly prefer your draft to have. And no, it is not as simple as “just ask them” or “always use size 18” — I show you how to actually do it in Market Detective)
It means … you don’t actually know if your copy will resonate with the target audience.
And it means … you might even have said something the market would never say, and your client will realise you have NO IDEA what you’re talking about.
So, forget buying yet another ‘sales page’ course.
If you still feel like a copywriting fraud, even when you’ve already taken a bunch of ‘how to write copy’ courses, fix the ROOT PROBLEM: your market research process.
And, admit it: right now, you hardly have a ‘process’ in place. Right?
Well, let me flex a little and show my market research skills …
… by talking about what I think your current market research process is like.
(This is an aggregate of most freelance copywriters, so maybe not every point is you … but I reckon most will be.)
You tell me how this sounds, okay?
So you get a new copywriting job.
If you’re like most copywriters here’s what you do…
You start with those things everyone says you “should” do, like …
- Reddit. That’s a good place to start, right? You go to Reddit and search … but there’s no subreddit for this market. Hm. So much for that suggestion.
- Next you try Amazon. But … the thing you’re selling doesn’t even exist on Amazon. Instead, your search just brings up a list of Chinese gadgets. Oops.
- Okay … what about Quora? Everyone says Quora. But … Quora proves to be as helpful as a punch in the eye. It’s just a bunch of answers. Who even said this was a good idea?
- You’re getting a bit desperate. Forums? That’d be great! You Google for forums … and … don’t find any.
Sigh. Somehow, it’s not as easy as that other copywriting course made it look.
And that’s not to mention
organising your research document…
You have a vague idea that you’re meant to look for things like “desires”, “pains”, “fears”, “failures” and so on.
But when you start writing stuff down, you find that things don’t fit that neatly.
So you end up putting most of your stuff into a messy ‘uncategorised’ pile instead.
And your research document blows up … till it’s bloated and useless.
Oh, and you’ve heard people say you’re supposed to “call” people…
… but you have no idea how you’d even do that.
And let’s be honest:
You don’t WANT to have to call some randoms!!!
Really? All you want is something you can do from behind your laptop, WITHOUT having to talk to someone or rely on your client sending out questionnaires.
And then there’s the biggest question of all …
“When can I stop researching?!?”
You stare at a wall of text, and wonder which part you’re supposed to take…
So you just take it all! 🤷♂️
You keep accumulating more and more, never sure if you’ve actually got “enough”, or when you can stop.
And when you DO stop, and start writing your copy …
You’re not sure if your client’s going to like it.
Because you didn’t actually find out HOW to know what they like.
No wonder you feel like a fraud.
And no wonder every time you submit copy …
… you fear the nightmare of the “Please Explain” email from your client.
Don’t worry though! There are plenty of ‘market research’ modules in copywriting courses, full of HELPFUL (🙄) tips like:
- You can NEVER do enough market research. Go deep … deeper … DEEPER!!! Know the books they read. Know the movies they watch. Call them … date them … stalk them … kill them and wear their skin. THAT’S the secret to copy that CoNvErTs!!!
- What? No, it doesn’t matter if this is a job you are only getting paid $40 for on Upwork. You must still do 30 hours of research. DEEEEEEPEERRRRRR!!!
- PiCk Up ThE pHoNe!!! Speaking of going deeper. You have to actually TALK to people, don’t you know?!? Who cares if you’re an introvert? Get dialling!
- Do surveys.
- Don’t do surveys. People lie in them and they suck. (Pick up the phone instead.)
- And yeah, just basically use Google, Reddit, Amazon, Quora, Twitter, Facebook groups, SEMRush, forums, Tik Tok, Instagram, AHRefs, Facebook analytics, Google Trends, customer service emails, AnswerThePublic, and interview the company’s CEO, product designer, head of marketing, junior accountant, and the janitor. As well as calling customers AND reading all the books they read.
Oh hey I was gonna explain HOW and WHEN to do all this stuff but I ran out of time in my module so just do it all or figure it out yourself or something lol kthxbye
Yeah … very helpful.
Top job, guys!
Way to make it easy!
Well, dear reader — fear not.
That’s where MY new course on market research comes in.
I’ve drawn on my years of copywriting experience for some of Australia’s biggest brands and businesses, and helping launch Australia’s bestselling book in history …
And I’ve packaged the entire process of market research into a course you could finish in a couple of evenings if you really wanted to.
And as I mentioned (gee, you sure forget fast), it’s called …
Market Detective is my original, five-step, graded system for doing market research on any freelance copywriting job.
It is as close as possible as you’ll get to a step-by-step system for doing market research.
Ask your client this. Check their answers for X, Y and Z. Call up this person, and say that. If that’s not enough, go to this website, and look for this. Send a survey to this list, and write these specific questions.
And — so on. Until your job is complete.
But here’s the important part:
This course is NOT just a list of actions, or questions to ask your client, or videos on how to browse Reddit.
I mean, I do show you every single step of the process.
And, I show you in more depth than any other copywriting course out there (because, frankly, who else has an entire course dedicated just to the research process? They always wedge that into one module!).
But that’s nowhere near all I have to show you in this course.
In fact, it’s probably not even the thing you will find most valuable.
The reason Market Detective is different is that it is also …
The first and only course that shows you HOW TO ONLY DO THE RESEARCH YOU NEED TO DO.
No more … and no less.
Here’s what I mean:
You do NOT have to call up 5 of your client’s customers on the phone, go out and buy the product, and create a 67-page customer avatar for every sales page you write. Especially if you’re earning just $250 to write it.
On the other hand … sometimes trawling Reddit and Amazon for hours from the safety of your computer (like many courses teach you) is just NOT ENOUGH for the job you’re doing.
But … HOW do you know when to do the different kinds of research? And when to stop?
THAT is what is totally unique about this course.
Market Detective gives you a five-stage, graded system for knowing exactly what and how much research to do on any job.
And I guarantee you have never seen anyone tell you this system — because I invented it.
So … what’s inside the course?
Well, rather than throw in a bunch of bulldust bullets … I’m just going to SHOW you what’s in the course. Undoctored, unfiltered, unembellished.
Here is literally every video in the course (lol sorry, if you’re on mobile this might suck 😅):
And guess what? You don’t just get MY market research process. I also interviewed a bunch of OTHER copywriters to get THEIR market research processes too.
I spoke to …
Founder of Orzy Media
Agora Financial’s top-grossing back-end copywriter in 2020; moderator of r/copywriting
Pretty Fly Copy
Creator of the “Flaming Camel” method
The Autoresponder Guy
Former copywriter for I Will Teach You To Be Rich, Jumpcut & Dr. Axe
Copy By McCune (and who has written for Kim Krause Schwalm)
And in most cases … they told me stuff they hadn’t even included in their own courses!
These recordings alone could have been their own product — an investigative look into the market research processes of many successful copywriters.
But you get them all free in Market Detective.
Relaaaaaax. Even though this course looks hefty, I designed it for EASY consumption.
This is no ‘normal’ course … where I just fire up a screen recording and crap on for 50 minutes per video.
I designed the videos in Market Detective to be like the content you actually consume on your phone:
Short … pithy … and entertaining.
Most of the vids range from 2 to 12 minutes in length.
(There are a few SUPER long videos — over 2 hours — but these are the ones where I just show you my ENTIRE research process, uncut. They’re not essential to the training.)
The text is legible on a small screen (and for the few screen recordings where it’s small, I narrate everything I’m reading or writing.)
And because these videos are in your pocket — and not behind some course platform login on your desktop — you can do them while you are at the bus stop … brushing your teeth … or … uh … skydiving.
Once you finish this course you will know with crystal clarity:
- How to ONLY do the minimum research necessary on any job, while still writing good copy (so you aren’t spending 10 hours researching a webpage you’re earning $200 for)
- WHICH tools to use for your research on any given job (and which you can safely ignore)
- The EXACT questions to ask your client when starting the job (so you don’t look like an idiot later)
- Step-by-step instructions for what to do when you “can’t find anything good online”
And, you’ll also discover …
5. EXACTLY when to stop your research!
I know we’re only 5 bullets in, but let’s be honest, you were skimming already, weren’t you?
Well, I want to pause for a moment on this one.
One of the BIGGEST problems copywriters have is knowing when they can ‘stop’ doing research.
Well, with Market Detective, that’s not a problem.
Because I give you five distinct ‘stages’ of research to go through, in order.
And you get exact, step-by-step instructions for WHEN to move on to each (with actual project value dollar amounts and “if-then” questions about your project) …
… or if you can stop researching there.
It took me a LONG time to work this stuff out … and I think you will find my system extremely helpful and time-saving.
Okay, a few more things you’ll know once you finish Market Detective…
- How to know when you’ve found your market’s true, deepest pain (the one that makes them BUY)
- How to avoid being ‘tricked’ by misleading feedback — and even judo-flip it into sales copy on the spot (I show a live video of how to do this exact thing)
- When you DON’T have to call people to do research (and, IF you do actually need to — which is much rarer than you think — how to do it and what to say)
And … which is probably MOST exciting of all …
9. HOW to do every step of your research!
Since you get to watch live, over-my-shoulder video of me actually demonstrating almost every single ‘theoretical’ concept in the course.
You’ll watch as I do things like …
Searching through Google:
Rapid-fire researching & writing FIVE sales emails, from scratch, in 30 minutes … for an obscure market I know nothing about (learning Estonian):
Filtering out the gold from the garbage on Amazon:
Writing bullets for an info product on-the-fly:
Walking you through advanced survey design psychology:
Doing competitor research to improve a landing page’s conversions:
Showing you how to find the top-converting sales letters in your niche:
Scouring Reddit for email ideas:
And even writing THIS VERY SALES PAGE (which you’re reading now) from my own research:
In short, you will have the confidence to turn in your copy on any freelance copywriting job KNOWING that it’s good — AND that the client will like it.
Here, take a look at some of that confidence. These are reviews from real, working copywriters who’ve taken Market Detective:
This course has been one of the most important mindset shifts I’ve had as a copywriter.
Before a 5 email campaign could take me a week in fannying about, trying to figure out what to do etc.
Now I’m like, “easy do that in a day, if not a few hours.”
Jack CampbellFreelance Copywriter
Before Market Detective, my “research” consisted of sending a basic customer avatar sheet to the client to fill in, then spending hours on Reddit, comment threads and forums trying to dig up useful info. I would randomly chuck the notes into a word doc, and good luck to me afterward.
…I know exactly WHAT to ask the client to squeeze the best info out of them.
…I know how much time I should spend on research and when I can finally say “that’s a wrap”
…I know how to organize all the info in the awesome Zukan Sheet
…I feel more confident to take on bigger projects
…I enjoy the research phase and don’t feel like I’m going in blind anymore.
There is ZERO fluff in Dan’s course. Every minute of it is packed with teachings that will up your game.
The way I see it, Market Detective is a rite of passage for every copywriter who wants to join the pro league.
Alex ChoFreelance Copywriter
LEGENDARY stuff man.
My once discombobulated market research… is now a complete system. There’s absolutely no way I’ll ever return to my old market research process.
The course was crystal clear, everything made sense. It’s entertaining and easy to listen.
Now when I think of market research, I think of customer zukan documents, 5 stages of research, etc.
I feel significantly more confident and more valuable as a copywriter after going through your course. After watching Market Detective, I feel like I should be paying you again 😂
Kevin OrellanaFreelance Copywriter
I hope you’re seeing the picture here? This course isn’t just about “here’s what to do“. It’s about “here’s how to stop feeling like a fraud“. This process WILL do that for you — like it did for these guys.
Or maybe you’ll just love watching my ‘market research brain’ in action, like Harry did:
Your ‘customer zukan’ document is the single best plan for organizing market research I’ve ever seen.
And the survey analysis videos — man, these are just pure gold. I’ve got nothing to say except I binged them!
Harry LodesCopywriter & Founder, OutPhase Media
Or there’s this beta tester, whose RAGINGLY gushing ‘review’ was so good, I have to insist I did NOT pay him to say this:
Here’s my friend Shiv Shetti eating humble pie after seeing what was in Market Detective:
Just went through the first few modules – really awesome stuff so far.
In my supreme arrogance I didn’t think I’d learn anything new, but I was quickly proved wrong haha. The bit about psychographics and identity in particular was really eye-opening.
Loving your teaching style as well… very entertaining!
Shiv ShettiCreator of the ‘Flaming Camel’ training program
Okay, just one more. But before I show you this last one, a bit of context:
Eric Orellana was an Inbox Detonator coaching student of mine.
One week, he submitted some emails to me for review.
I was stunned. They were amazing.
I messaged him: “Dude, where did THIS come from? These are the best emails you’ve ever sent me!“
And then, I literally created a new area in my archives called ‘Copy That’s Already Excellent’, with his emails at the top:
And here’s what Eric said:
Those emails … are the result of Market Detective!
After watching the entire course once, I wanted to put it to the test and see how easy it was to follow…and I got to say…I’m very happy with it!
Eric OrellanaFreelance Copywriter
Real proof this stuff works.
Okay. Yeah, yeah, everyone who takes Market Detective loves it. We get it. But get to the point Daniel. How much does it cost?
A LOT, OKAY?!? I said that.
This is honestly some of the most valuable knowledge I’ve learned. So I have NO qualms about making it pricey.
Besides … I hate it when people buy my products and don’t use them.
Which is why Market Detective is very deliberately priced at a stinging $1,464.
Obviously, this is not an ‘impulse’ buy. Nor do I want it to be.
And especially given that I am not offering change-of-mind refunds on this product.
So think carefully before you pull the trigger.
And to help you make the decision …
Before you buy Market Detective, I want you to put your hand on your heart and repeat after me:
(DO NOT SKIP THESE)
- “I am a freelance copywriter.”
Market Detective is designed primarily for copywriters. Not for marketers, or business owners, or entrepreneurs. If you are one of these people, purchase at your own risk.
- “I am fine with taking the course on my smartphone or iPad.”
This course (for now) is ONLY available via my Learnistic mobile app. You must have a new-ish smartphone and be comfortable watching videos on it.
- “I understand Market Detective is not a course on how to write sales pages.”
Market Detective is a course on research. And while I show you how to turn your research into sales copy, and show you me doing it, it is NOT a ‘how-to-write-a-sales-page’ course.
- “I understand Market Detective is not a quick-profit plan, but a long-term investment in my skills and success as a copywriter.”
i.e. unlike what other courses claim, Market Detective is not a magic copywriting bullet that will land you high-paying clients next week. Don’t buy it with your last remaining 2 months’ worth of rent money.
- “I am willing to spend at least 6 hours going through the content.”
The ‘core’ training in Market Detective takes around 6 hours to go through on 1.5x speed. The full course runs for 12+ hours (on 1.5x).
- “I don’t already have a dozen other unfinished copywriting courses.”
This one’s self-explanatory, really.
- “I understand there are NO refunds if I change my mind about wanting the course.”
I’m serious on this. I hate quitters and refunders, and I don’t welcome them into my business. So if you have even a smidgeon of doubt that I can deliver the goods, join my daily email list below instead and get to know me first.
Could you say all those things without needing to huff into a paper bag? Then, here’s how to buy Market Detective and get started using it in the next 5 minutes:
Simply use this fat, red button to buy the course:
Once you purchase, you’ll get an email from ‘Learnistic’ inviting you to download the Learnistic app, where you’ll be able to access your purchase.
(If you already have this app, the content will just be added to your account automatically.)
If you buy and have ANY troubles whatsoever, email me immediately at daniel@<this domain name>.com, and I will get you sorted. (Domain name removed to spite the spambots)
All right. That should be enough to make up your mind. Honestly, I’m mainly directing warm traffic to this page, and 90% of people already knew if they wanted it before getting here.
But in case you have any more questions, here are some answers:
“Who are you and why should I trust you?”
Why should you trust me?
Um … who are you?
I’m only promoting this page to my private email list who signed up at persuasivepage.com.
If you don’t know who I am, you took a wrong turn.
Either go and do your own research on me, and why I am qualified to teach this material … or, bounce from this page and go back to Facebook. I really don’t care which.
“Why should I drop so much money on a course only on market research when I can get courses that show me the whole writing process for less?”
If you’re asking that question, the honest answer is you probably shouldn’t.
Because it means either a) you’re not confident you can make the price of this course back from copywriting, or b) you don’t yet understand how important market research is.
Either way, it suggests you’re not actually a serious, professional freelance copywriter … which is who I made this course for.
So in all sincerity: if you are totally new to copywriting and only have a few hundred bucks to invest in courses, this should NOT be the first course you ever buy. For your first course, go ahead and get a full end-to-end sales page training or email training or whatever you want.
(Although if I were brand new and had a couple grand to invest in courses … Market Detective would definitely be on my shopping list.)
The market research training in Market Detective is more thorough and better-organised than any other copywriting course out there.
(It should be obvious that an entire course on market research can pack more in than a single market research ‘module’ or ‘chapter’ or ‘section’ like in every other course)
And when you see the five-stage system I teach in Market Detective, I guarantee it will be a total game-changer for the way you look at market research.
It is possibly the most useful contribution I will ever offer to the freelance copywriting world.
And again, you will not find this anywhere else. It is not a repackaging of things you have been taught elsewhere. It is something I invented just for Market Detective.
As a final note:
I estimate I’ve invested at least $50,000 throughout my career on copywriting products.
All the serious copywriters I know have done the same.
Eventually it’s not a question of “should I get Course X or Course Y” … you get them both.
With Market Detective I’m not targeting the beginner who just read a few AWAI blog posts last month and wants to learn this ‘copywriting’ thing … but the copywriter who has had a few clients, is in this for the long haul, and wants to make this their career.
And for them? I think the price of this course is a steal.
I truly don’t recommend buying it until you agree.
“What kinds of copy is this course for?”
Unlike most courses, which are biased towards writing ONE certain kind of copy (like long-form sales pages for supplements, or sales letters for info-products), Market Detective is more copy-agnostic.
I’ve used this process for sales pages, landing pages, homepages and email funnels.
And I’ve used it in many different industries like investing, personal finance, blogging, self-development, supplements, starting a business, physical products, and many more.
“Will it work for me if I’m not a copywriter? As in, I’m a marketer, or a business owner writing my own copy, or an agency owner.”
Yes, you’ll learn something. A lot of the training in this course on what research to do is helpful to anyone trying to understand their customers.
But be warned that my five-stage system for how much research to do is designed ONLY for freelance copywriters. Non-copywriters might not find this part useful — or in some cases, be actively repulsed by it (as you will see).
Frankly, if you’re not a copywriter, you will have to decide whether it is worth it for your situation.
“Is there a desktop version of this course?”
No. It will be coming some time in 2021, but I have no exact timeline.
Like I said, I’ve designed the course specifically for mobile consumption. Short videos. Large text. A good sprinkling of laughs.
(And … come on, you have 17 other courses you haven’t finished on desktop lol. Don’t tell me you prefer courses on desktop)
But for now, if you have an issue with watching the course on mobile, don’t buy it yet. Wait for a desktop version to be available.
“Well, I won’t buy it if it’s mobile-only. If you want my money, you’re going to need to offer another format.”
“You seriously don’t care that this is costing you sales?”
As we say in Australia:
Nahhhhh … she’ll be right, mate 😎
I have enough money. I chuckle at the people who think their single purchase price means anything at all to me as a bargaining chip.
Honestly, the people who don’t buy the course lose out more for not having my precious info…
“HUH?!? No, you’re not getting it! I am a PoTeNtIaL cUsToMeR and I DEMAND you listen to my—”
BZZZZZZZT! Denied. Security, please escort the crazy person out of the room.
Where I am sure they will proceed to have ZERO problems using their mobile phone to watch a few hours’ worth of video on YouTube, Instagram, Tik Tok and Facebook. Besides, I’ve had students make it work on iPad, so there really are no excuses.
Next question anyone?
Yes! You there. In the Don Draper T-shirt. Speak up, please:
“Is there a payment plan?”
No. I hate payment plans. They don’t make you value what you paid for.
If you want Market Detective and can’t afford it, start saving up.
“Can I pay with PayPal?”
No. I do not do business with
the Mafia PayPal.
“How long will this course take?”
All the videos can be watched on 1.5x speed (recommended, it’s not too fast and saves you time).
The ‘core training’ can be finished in about 5-6 hours at this speed, and the whole course is about 12 hours.
“Can my phone/OS run the app?”
If your smartphone is newer than 2015-ish, it should be fine. If you want to test it out, see if you can download the ‘Learnistic’ app from the app store.
NOTE: A very small list of countries — such as Nigeria — are unable to use the app, due to high spam rates, state security and recommendations, Twilio texting limitations, etc. This is a Learnistic limitation, not one imposed by me. Such users will need to use an app like FreeTone to get a virtual US text number. This is a limitation I do not control and have no power to make exceptions for.
“I still feel doubtful. Can you give me some more testimonials to scroll through before you finish this sales page?”
That … sounded suspiciously like a fake question.
(I’m beginning to have my doubts about who’s actually asking these …)
Then again — who am I to turn down an opportunity to include more proof?
Here’s a few more …
“It literally is as amazing as advertised … I don’t know how I’ve been able to write copy up until now without it”
“You deliver on your promises”
“I’m loving it”
“Now I know how you write your own emails”
“You can’t believe how happy I am. Your course is really amazing. So glad I made the investment”
“Changed the game for me … if you’re looking for the exact step-by-step process of how to do market research, I honestly don’t think there’s anything else like it”
“Recently had a sales page project on real estate investing (which I know nothing about) … Market Detective came through, and I netted $10k for my client”
“Copy School research modules are overkill … I much preferred your approach“
“It’s scary how confident I feel now going into ANY market I want … I went into a niche that I hardly knew about & my client loved my work”
“… okay, yep, looks like this is the end. So, this sales page was kinda long and I skimmed it. Can you recap the offer?”
lol, you do not have the attention span required for this course. Go home.
Otherwise, you can pick up Market Detective here: