In my inbox this morning, I found an email titled:
“Peep Laja recommended I contact you about copywriting”
Sure catches the eye, right?
The email was from Maneesh Sethi, founder of Pavlok, who wanted some homepage copy written. And apparently, he’d spoken to Peep, who’d pointed him my way.
Now, I’m still not sure whether I’ll do it, because I’m so focused on my own offers right now.
But the imp—
“Why are you sending me emails to brag about your clients?!?” you scream from among the audience. “You think you’re some hot-shot just because Peep Laja is going around recommending you? Huh? Huh?!?”
I sigh, and snap my fingers:
“Guards … please.”
(Suddenly, four security guards descend upon you, rush to the window, and toss you out.)
Anyway, as I was going to say …
Truth is, I’ve barely spoken to Peep.
My only interaction was several months ago when I spoke to him briefly about some copywriting he wanted done for ConversionXL — which I ended up turning down.
But clearly, he kept my details on file — and has been recommending me.
It’s kinda nice to know. But the truth is, this is actually how I’ve gotten most of my biggest clients:
Referrals from successful people to other successful people.
And it all has to do with one little client-getting secret of mine.
Want to know what it is?
… well, I’m not sure how you managed to get back in here, but lean in and I’ll tell you.
(You lean in close, and I open my mouth:)
“BE A GOOD WRITER!!!!” I yell.
(Startled, you jump back, and fall out the still-open window.)
I know I harp on about this, but … all the client-getting tricks in the world don’t get you any further than the, um — I peer out the window at your bruised and bloodied body — er, *ground level* of copywriting.
If you want to rise up the ranks … and have bestselling authors and conversion gurus recommending you behind your back … you need to do impressive work that makes them want to recommend you.
Of course, that’s not easy.
In fact, I wasn’t always an impressive writer, either.
It came from two things:
1) a lot of hard work … and
2) feedback on my copy from working with better writers.
You can have the first one, starting today, by starting to write regular emails for your own list. It’s free, and there are few downsides.
As for the second part?
You can have that if you join the waitlist for Inbox Detonator, my upcoming copywriting coaching program.
It won’t be ‘upcoming’ for long … my beloved beta testers’ first month ends in just over a week, and then I’ll be welcoming more people in the doors.
But only people from the waitlist.
So if you’re interested in getting your copy reviewed and polished … so you can do the kind of impressive work that gets huge clients referring work to you behind your back …
… click here to join the waitlist for Inbox Detonator.
… I’d, uh, insert a lame joke here, but truth is I spent the afternoon doing my Inbox Detonator copy review videos and I’m beat.