Did I tell you I got a cold email pitch the other day from a copywriter?
It was … decent.
At least, decent enough to get my attention.
So I checked out some of the guy’s samples.
One of them was an email promo for a sleep drug.
I opened it … and groaned.
It was the kind of sales email I’d never in a million years turn in to a client.
I don’t have it in front of me, but from memory, the lead went something like this (I’ve added my comments along the way):
Subject: How much sleep do you actually need?
Okay, so it can be a heated topic sometimes …
“How many hours of sleep do I actually need?”
[DANIEL: So it took three lines to repeat the subject line. Not great. You could cut all this.]
It’s a good question.
And it’s not easy to answer.
[DANIEL: Oh my gosh. The whole “good question” thing? NEVER do this in an email. It is SO FREAKING BORING.]
You see, as a sleep professional, I’ve worked with a lot of different people, with different sleep habits.
And in a second I’ll reveal what I’ve found to be the common theme among the most successful people.
[DANIEL: Yikes. You’re pitching me. I’m just waiting for the steak knives.]
So make sure you read this email to the end for that.
But first …
[DANIEL: Oh great. So now I need to sit through something boring to get to the answer I want? I’m outta here. Hey look, Daniel Throssell sent me a new email — they’re always fun, I’ll go read that …]
Okay, time to confess my shameful secret:
I used to write copy like this 3-4 years ago.
That is, until I realised a totally different way to write emails for clients.
When you write emails this way, it’s almost totally irresistible for people to read them.
And, a surprising hint:
This method for writing emails has NOTHING to do with the way I write my own emails.
(I wouldn’t use my personal email style for any client — since it’s based on my personality, not their market’s problems. Different beast entirely.)
Nope. This email-writing method is actually based on a certain market research technique I came up with a while back.
And I’m not exaggerating — when you use it, you sometimes end up with emails 90% written, and you just add a few lines.
(I did exactly that on an email job a few months back.)
Would you like to know what this technique is?
And more importantly, a step-by-step on how to use it to write emails for almost any client, in almost any market?
Then you’ll be interested in the market research course I’m working on.
I’m expecting to be done with it in July.
Until then I’m offering a little discount for people who get in early to register their interest.
P.S. Imagine YOU had the job of writing the above email for a sleep drug.
Do you know how you’d approach your research? What would you want to know about the process?
Reply to this email and let me know. If you ask anything I haven’t covered, I’ll include an answer in the course.