So a very prominent (and successful) copywriter on my list sent me this in response to yesterday’s email …
This email was FIRE.
I found myself wanting the product! I know a 7-figure angle when I see it and this is one.
What can I say?
That email was probably the single most valuable thing I’ve sent this list …
Because the process I demonstrated LIVE there is easily the most valuable copywriting skill I’ve learned in the last 5 years.
One day I will do a course on it — and when I do, I’ll include yesterday’s email as a prime example.
But that was also its demise:
I gave away too much.
I even included actual headlines and hooks.
And so the Gmail police decided it was ‘salesy’ … and hid it in most people’s Promotions folder. (Or so my sources tell me …)
This has been going on for a while now.
I’ve noticed they do that whenever I actually give you the juicy stuff (sales copy examples, etc.)
In my view, that’s what you get for letting a large tech company (with an agenda) think for you, and dictate what you ‘want’ to read.
I have no doubt that this kind of thing will only get far more common over the next decade … and for more than just ‘promotional’ emails.
(New in Gmail in 2023: the ‘Thoughtcrime’ Tab. Our Googlesafe™ algorithms will detect any harmful non-Google-approved thoughts and automatically protect you from seeing them!)
Haha, just kidding …
Anyway, I’m still working on my world-email-revolution plans.
For now, though, I need a workaround.
So if you actually do like … y’know … thinking for yourself? And deciding for yourself which emails you want to see?
Let me seize this chance to remind you that you can drag these emails into your ‘Primary’ tab in Gmail.
And yes, obviously that benefits me. And it lets me communicate with you more easily.
But if you don’t want that, just freakin’ unsubscribe, for goodness’ sake. You’re a grown-up!
Oh, and while you’re dragging yesterday’s email … take notes, too.
I’ll say it once more: if you want to write world-class sales pages, what I did in that email is the single most important skill you can have.
And if that does not interest you … and you are happy to let Gmail do your thinking for you … well, I do not know why you are subscribed to my copywriting tips 🤷♂️
After all, plenty of other lists out there who DON’T write you a fresh tip each day — they just recycle old sales campaigns. Or worse, only mail you once a month, when they have something to flog to you!
All right. Time to log off and go play with my kids.