Optiniser

From Daniel Throssell — the mad copywriting genius who invented the Parallel Welcome Sequence, wrote the world’s most unusual welcome email, and has gone viral for his outrageous opt-in rules — comes the ALL-NEW training:

Optiniser Logo Narrow

Learn ALL my principles and ‘mental models’ for constructing a unique & high-converting opt-in flow —

…including *inhales* Writing your landing page! Opt-in form design! Lead magnet design! Confirmation rate optimisation! Welcome emails! Welcome sequence design! And a whole bunch of other opt-in process concepts most copywriters don’t even know EXIST (because I invented them!)…

— in just ONE evening!

Optiniser At A Glance:

💰 Price: $300

⏱️ Time to complete (short): <10 minutes (via “cheat sheet” for busy biz owners)

⏰ Time to complete (full): 4 hours (recommended for copywriters)

💻 Formats available: video, “audiobook”, full text transcripts

✅ Covers: Strategic advice on design of the entire opt-in process — from the landing page through to when someone receives your broadcast emails — with a view to a) optimising conversions from b) high-quality, highly-qualified leads likely to BUY your offers.

Includes high-level strategic advice on creating/designing landing pages, opt-in forms, lead magnets, the post-opt-in-flow, the welcome email, and the welcome sequence.

❌ Does NOT Cover: “Fill in the blanks” copy templates for any of the above. This course is about teaching you how to think about opt-in sequences, and how to alter advice for your individual situation. While you get plenty of copy examples, I explicitly advise you NOT to blindly copy anything you see in this course, without considering if it is right for you. 

👍 Recommended for: a) business owners & email marketers with a “Daniel Throssell” style email-based business; b) copywriters offering landing page/opt-in/welcome sequence services to clients

Buy Now ($300)








…okay, so you read past my sales page spoiler box (aka “Throssell box” for my AiC subscribers 😎).

Clearly you want to know a little bit more about what is in this course … or why it is worth $300 to shell out on.

Well, the second one — why it’s worth the money — is very easy:

In this course I am giving you my entire framework for designing & building an opt-in flow…

…knowledge which clients have been willing to throw a LOT of money at me to get.

I’ve been offered ridiculous sums to build welcome sequences based on the principles I teach in this course…

50000 Offer

And I’ve been hired  at $1,000/hour by world-famous marketers just to teach the way I think about these things:

Jason Fladlien Testimonial

(👆 By the way … most of the ideas I shared with Jason on that $1,000/hour call are INCLUDED in Optiniser, under the “Parallel Welcome Sequence” section. One of his favourite insights I shared is actually at 3:24 in the lesson “Building Your Copyland”.)

Now OF COURSE…

These clients were also paying for the “Daniel Throssell” factor.

I’m not trying to pretend that my knowledge about opt-in sequences was the ONLY thing these high-end clients wanted to pay me for … or that this $300 course alone is gonna make you worth $1,000/hour or $50,000/sequence.

But the point is…

There are clients out there for whom this knowledge is extremely valuable … and they are willing to pay good money for it.

Because they recognise the value of getting your opt-in process — from landing page, to opt-in form, to lead confirmation, to welcome email, to welcome sequence — dialled in properly, so it attracts the right kind of leads, and gives them a first impression that truly WOWS them, unlike 99% of lists they subscribe to.

And that is what I teach you how to do in Optiniser.

You will learn not just “how to write a welcome sequence”… 

…but more importantly, how to think about writing welcome sequences (and opt-in pages, and confirmation emails, and a whole bunch of other things most email marketers don’t even think about).

You’ll learn why I do the things I do in my own (highly innovative) welcome sequence…

But more importantly…

You’ll learn why not to do many of those things in certain cases, and what those cases are, and what you should do instead in those cases.

All of which makes you far more valuable than if I merely handed you a fill-in-the-blanks template (which wouldn’t even work for most situations).

Here are just SOME of the valuable copywriting skills you will acquire in Optiniser (which most copywriters have NO idea about):

  • How to design an opt-in bribe that actually attracts BUYERS onto your email list (and not just freeloaders)

  • How to make someone confirm their email on your list immediately

  • The 6-word sentence I added to my opt-in page (in over 1,000+ words of copy) that boosted opt-ins by 13%, with NO other changes! (Hint: it’s not the headline … and in fact the line itself isn’t as interesting as the reason WHY I added the line)

  • How to write your “please confirm your email” email for maximum effectiveness (and what to do if you can’t edit it)

  • How to set up a simple email automation that maximises the CTR (click-through rate) in your first email

  • How to get a literal 100% open rate on your welcome email! (I bet you have never seen a business in your entire life that has achieved anything close to this — but I have come up with a solution I’ve never seen anyone else using. And no, I don’t even use it myself, for reasons I explain in the course. But there are many cases I would use it for other businesses.)

  • The secret persuasion framework I used to write my homepage … and how to tweak it if you’re in another niche

  • Why you should STOP collecting people’s first name at opt-in — and if you have already collected it — STOP using it to personalise emails with! (This is absolutely one of those “do as I say, not as I do” things, but I am dead serious on this, and I explain why in the lesson on opt-in forms in Optiniser)

  • Something you should NEVER do in a welcome email (that almost every welcome email in the world does)

  • The single best kind of opt-in magnet for service-based businesses (and exactly what to title it)

  • My favourite tactic in copy to force an undecided prospect to make a purchase decision even before you’ve even given your full sales pitch! (Technically, I present this technique in the context of getting them to decide whether to opt in to your list or not — but it works just as well on sales pages, to make someone decide to buy.)

  • The huge “mistake” I make on my opt-in page — that I only do because of a TECHNICAL limitation in my opt-in-page building software and am FORCED to — that I have seen plenty of people obviously copying from me, without understanding that I would absolutely NOT do it if I could avoid it 🤦‍♂️ (Of course, I’ll show you what I actually would do, too, in an ideal world, so you can do it in your software.)

  • And naturally, as the INVENTOR of the concept, I will also show you…

How to design & build
a Parallel Welcome Sequence.

Now, I want to be clear:

YOU DO NOT HAVE TO BUILD A PARALLEL WELCOME SEQUENCE TO BENEFIT FROM THIS COURSE.

In fact, Optiniser is very clear on when a Parallel Welcome Sequence would NOT be a wise decision for your business.

However, over the years I have lost count of the number of people who have been captivated by my Parallel Welcome Sequence … and have begged me to create a training showing how to build their own.

So Optiniser comes with an entire section on how to do this.

It covers:

  • What to know before deciding to build a Parallel Welcome Sequence

  • The REAL strategy behind what you should be trying to do in a Parallel Welcome ​​Sequence (👈 THIS insight blew Jason Fladlien’s mind when he paid me $1,000/hour to teach him this stuff) 

  • How to turn a standard welcome sequence into a Parallel Welcome ​​Sequence
     
  • Advice on how to design a fictional ‘world’ for your business (like my Copyland)
The Reader in jungle seashore 3
  • Why ‘choose-your-own-adventure’ is overrated and dumb (and what to do instead)

  • How to write your ‘linker webpages’ (and common traps to avoid)

  • And of course … full, detailed, technical setup instructions for the time-travel automations, tagging, and everything else required to set a Parallel Welcome Sequence up (I demonstrate in my own software, but the instructions will work for pretty much any email autoresponder):
Technical Setup PWS Screenshot

Again:

Building a Parallel Welcome Sequence is an OPTIONAL part of the opt-in flow, and Optiniser does NOT assume every opt-in flow should have one.

But if you want to know how to do it … I’ve put it all into Optiniser.

Still, even if you don’t care about ever setting a Parallel Welcome Sequence up…

In Optiniser you’ll learn plenty of OTHER useful & valuable copywriting secrets like:

  • My secret 6-step formula for getting people replying to your welcome email in droves! (This is a six-step formula I’ve worked out for getting an insanely high level of engagement to your welcome email … by getting people to both reply AND click at massive rates. Using two CTAs is supposed to be an absolute no-no for copywriters, and yet I have discovered an extremely powerful way to do it. And no, it’s not obvious. I have literally split-tested each step in this process over tens of thousands of sends of my welcome email, and noted how EACH change affects the interaction rate I get. So I have this down to a science. In fact, step #5 is literally about how to overcome the reactance you trigger in your readers, because the first 4 steps can be so powerful, people can actually feel TOO much pressure to engage! Seriously — this one is VERY cool.)

  • How to plug an enormous “leak” in most opt-in funnels (and while I do hate this term … the honest truth is, implementing this solution is basically like ‘free money’ due to the leads it saves)

  • How to decide what emails to include in a welcome sequence (I explain this in about 10 seconds, it’s a super easy concept that just “clicks” for you once you hear it)

  • A technique I have implemented on my opt-in page (which I had NEVER seen anyone else do, ever, before me) which actually also works for improving the conversion rate on your checkout pages. (Actually, I first got the idea from my previous work optimising order forms for my past clients! So even if you don’t care about writing an opt-in form like mine, you’ll be able to use this tip to make more money from your checkout pages.)

  • How to engineer an actual mental “force” into your opt-in process that almost literally “drags” readers forward towards your first CTA. (Fair warning: this one WILL shock my readers who think I’m not really into woo-woo stuff about ‘forces’ and ‘energy’. But it works, and by the time you watch the lesson on this, you will believe it too.)

  • 9 things to do in a welcome email (and what order to do the last three, based on your goals)

  • Why EACH ONE of all those long FAQs on my opt-in page are actually doing 1 of 3 specific things — all of which make GOOD leads want to subscribe to my emails, while turning BAD leads away. (The reason this matters is, you don’t need to do FAQs on your opt-in page — but you SHOULD understand what the 3 things I’m doing are, so you can implement them in whichever way is most natural for you.)

  • Advice on writing your welcome sequence either a) ‘from scratch’ OR b) by repurposing old emails. Either way is okay but there are things you should know first, which I’ll explain.

  • When to have a separate email opt-in page (like I do) vs. when to capture emails on the homepage itself

  • The TWO kinds of ”social proof” to leverage on your homepage, and how and where to use each. (Most copywriters just think “social proof” is one concept and it’s a horrible, horrible mistake. Trust me, I have a much more effective model, and like my ideas on so many other things, you will wonder how nobody else ever taught this to you before.)

  • And MUCH more!

And remember:

You can get the “gist” of this course within 10 minutes.

That is because I have included a “cheat sheet” for busy business owners that sums up all the main points you need to know.

Of course, I do recommend — for copywriters in particular — going through the whole thing. There are 4 hours’ video in total — because there is a LOT of gold in here, and you will learn many ideas that most copywriters don’t know — but I want to reassure you that even if you don’t get through it all, this is a Daniel Throssell course and I will make sure you get your money’s worth very quickly.

Optiniser is $300 and you can grab it using the link below:

Buy Now ($300)