My best friend is one of the biggest failures I’ve ever met.
(Which is actually great news for you — more on that in a moment.)
I flew to the US from Australia last year to give the best man’s speech at his wedding.
And in that speech, I said this:
“Those of you who know Jesse best will know that he loves to start new things.”
I paused for dramatic effect, then added:
“But only START them.”
And then, I rattled off a list of various projects, hobbies and business ventures he’d tried and failed at:
– He’d jumped between more bands than any musician I’d ever met (and had 100+ unfinished song projects).
– He’d tried to learn Spanish, German, Esperanto, Japanese, and Spanish (again).
– He’d started online businesses selling dubstep production tutorials, copywriting, photography filters, PPC advertising, and more.
– And he’d variously worked as a barista, care worker, tintype photographer, wedding photographer, and wedding videographer … before quitting each of them!
In other words, Jesse is a perennial failure.
(To be fair, he doesn’t suck at EVERYTHING — he’s worked as a copywriter for years, and he’s the ONLY writer I’ve ever trusted to help me on big jobs.)
But here’s where this all becomes really good news for you:
Everyone knows failure is the best teacher. And that’s why Jesse has a breadth of experience most people will NEVER have (because they’re too scared of failing at all).
Well, today, Jesse told me he’d launched his own email list:
He plans to share his hard-earned lessons from being a successful copywriter who fails at new business ideas regularly. That includes honest insights on his latest ventures … interviews with already-successful guests … and unfiltered critiques on sales copy.
Basically, it’s a way to squeeze all the best learnings out of failing at business, while getting someone else to do the actual failing FOR you.
It didn’t take me more than two seconds to pull up his website and put in my email. And if you have even an ounce of common sense, I HIGHLY recommend you do the same.
But before I give you the link, a word of warning:
Jesse’s sense of humour is NOT for everyone.
No, it’s not crass or dirty.
But it is downright WEIRD.
And you may find it quite uncomfortable (I certainly took a while to ‘warm up’ to it).
You can see it on his opt-in page (which I’ll give you in a moment). As I read it, I couldn’t stop laughing. My favourite part was the final call-to-action to opt in to his list:
“Get your truth spankings here.”
That’s the kind of guy he is. And knowing him, I have no doubt his emails are probably going to be a lot more entertaining than my lame jokes about cheese …
Anyway, you’d best get on his list before he quits this, too, and goes back to only sharing his insights with me.
Go here to get your truth spankings:
P.S. One thing I should mention: Jesse’s first name is ‘Tom’ (Jesse is his middle name and it’s what I’ve always called him). So no, you haven’t warped to an alternate reality, the link is right.
P.P.S. I accept no liability if you are fiercely offended by the weirdness or snarkiness of his opt-in page.