The other day I was telling Hayley about a client I’d landed.
I sat at the dining table, while she stood in the kitchen a few metres away, unloading the dishwasher.
And I began to tell her about some of the subtle persuasion techniques I’d used to get this client to agree to my expensive fee (which the client ended up making back many times over, by the way).
(Yes, some guys show off to their wives by flexing their muscles … I prefer to posture with persuasion.)
“Wow, that’s amazing!” she said. “If I were that client I never would have realised what you were doing.”
She stood with a tea towel in her hand, idly drying a glass.
Then suddenly, she stopped, and put down the glass.
She narrowed her eyes and asked:
“Wait a second. Have you ever used tricks like that on ME?”
I laughed nervously.
“Well, there was this one time …”
She put her hands on her hips.
I continued: “Remember when I was joking about buying a new bike for $5,000 … and then when you found out it was $2,000 you thought it was super cheap?”
I watched the wheels turning in her mind.
“Wait … that was a deliberate trick?!?” she blurted out.
I held up my thumb and index finger in a ‘pinch’ gesture.
“Eh, maybe … 30% deliberate?” I said with a grin.
(I quickly ducked around a corner as a tea towel came flying at my head.)
“If it helps, it’s called price anchoring!” I hollered, safely behind a wall.
Hey — if you know the tricks of persuasion, use ‘em, is my motto.
Of course, I only believe in selling ETHICALLY (I believe my services are well worth what I charge, and likewise, I demand my clients prove they have a good business before I’ll even think of working with them).
But if you’ve got something good to sell, no problem with selling it.
Anyway, like I need to explain this to you.
I mean, if you aren’t selling something to your customers, why are you even reading my emails?
And if you want to hire me to use these sneaky tactics on your customers to get them to pay you more:
But you can now sign up to know when you MIGHT be able to:
I am launching a client waitlist, to add some order to the haphazard job offers I have been getting lately.
There are no guarantees on when (or even if) I will work with you, but at least you’ll know when I have a spot free.
You look hesitant.
You’re worried I might use my tricks on YOU, to get you to pay more.
To that I say … too late. This email has already been laced with persuasion techniques. You’ve already lost.
Might as well accept it. And even embrace it.
After all, they’re the same skills I’ll be using to make your customers pay you a lot more …
So, to willingly sign up to be a hapless victim of my salesmanship — and to reap its rewards in your own business — go hither to join my waitlist:
P.S. if you join you will not get any ‘extra’ or ‘secret’ emails other than a very plain, simple reminder when I have a client spot open. So if you are a copywriter stalking for swipes, you will be disappointed.