So I have a confession:
I sat down at my keyboard at 4:38am to write this email.
It’s currently 5:18.
And as you can see, I’ve made a WHOLE lot of progress.
Thing is, I usually leave myself a great email idea (or several) the night before.
But sometimes … I wake up the next morning, read my ideas, and think “uhhh … what was I thinking?”
Now I know ‘regular’ writers have cures for writer’s block.
(Just for kicks, I tried the “type your stream-of-consciousness” thing, but then I ended up with “red blue I love the colour blue it’s the best thing I ever saw and I saw a bird in the sky one time, birds aeroplanes. I want to go on a plane but what about coronavirus? I could wear a mask. I have a blue mask in the kitchen now, there’s coffee on the kitchen bench”)
… on reflection I’m not sure how useful that is for what I’m doing here 🤔
But not to worry.
As a copywriter, there’s a better way to beat writer’s block:
Always go back to your audience’s problems.
You never have to worry about what to say if you stick to writing about the audience’s problems.
Luckily for me, it turns out that writer’s block IS a problem my audience faces, so I was able to use that as my lead.
So next time you’re ‘stuck’ writing copy, remember:
If you’ve done your market research, you shouldn’t need to be ‘stuck’.
Just stick to talking about the problems you’ve uncovered in your research.
And if you want to know how to do market research the way I do it?
I’m hard at work on my own course on that.
I went back to the drawing board last month with some much better ideas … but it’s now shaping up to be really awesome.
If you want to know when I launch it, join my email list below.
And in case you’re like “this Daniel guy sucks at selling, that was the weakest sales pitch I’ve ever seen”:
Yes, it was 🙂
Not to worry, though.
Trust me. I’m saving the good sales pitches for when I’m done …