I was typing away on my laptop when I heard a commotion brewing.
“Oh, no, Eli! We DON’T put those in there!”
Hayley’s voice echoed through the house.
I had a bad feeling about where this was going to go next … which quickly came true:
“Let’s go and ask Daddy if we can get them out … but I’m not sure if he’ll be able to,” I heard her say.
And then, footsteps, headed my way.
I steeled myself for a Big Problem.
And it was a Big Problem indeed:
“Eli’s put his plastic coins into this tiny slot in his truck,” said Hayley solemnly, holding Eli’s big green toy rubbish truck.
She shook the truck. Toy coins rattled inside.
Three-year-old Eli stood anxiously in the background, hands clasped in front of him, peering around Hayley’s waist.
I WAS working on something important, but you know … desperate times call for desperate measures.
“Get me a knife,” I snapped.
And then I got to work:
I spent the next few minutes holding a plastic rubbish truck upside-down over my head, fishing through a narrow slot with a knife, trying to get plastic coins out.
In the background I heard Hayley and Eli providing commentary, like this were some sort of sports show:
“What is daddy doing?” asks Eli.
“Getting your coins out,” responds Hayley.
“Is he happy?”
“ … I think he is trying very hard,” says Hayley, diplomatically.
One by one, coins rained out of the truck onto my head, as I fished them out in some strange game of rubbish truck jackpot.
Eventually, I got all the suckers out.
“Thank you, Daddy,” said Eli, and ran off with his treasures.
Now here’s the thing:
Seems to me that this little toy rubbish truck is a great metaphor for using paid social media ads to grow your list.
I’ve worked with clients who’ve done it, and the parallels are clear:
It’s very easy to stick all your coins in there.
And when you rattle the thing around, it sounds like a piggy bank — I mean, hey, look at all these new subscribers you just got!
But try and get your money back out by selling them something … and you find those coins aren’t coming back out any time soon.
That’s when you might just realise your list could be full of garbage …
Of course, you could come to someone like me, and I’ll use my surgical copy skills to try extract what I can.
But, best not to play rubbish truck jackpot with your list in the first place.
And stay away from the instant sugar rush of paid social traffic, to focus on better, higher-quality sources of leads …
This one was for the biz owners on this email list.
And if that’s you, an eerie warning:
I managed to pick up some ad space for next week in a large and VERY hot list full of clients who, I have good reason to believe, are rabid fans of the kind of copywriting I practice.
As a result, I’m expecting a massive influx in leads from next week for my copywriting services.
I’m already largely booked out till July, and I predict that that date will only shoot right out into the future.
So, consider this a final courtesy call if you’re interested in my services.
No guarantees, of course — my policy about requiring you to have a good business, and a product I can get excited about, still applies. As does my certainly-not-cheap rate.
All the same, figured I’d give you a heads up.
To enquire, you can just reply to this email.
But if you’re interested, I wouldn’t dawdle if I were you …
P.S. If you are reading this, it looks like my move to AWeber actually worked today. And thus the new list to get a discount on my upcoming market research product is here:
If you have already signed up, no need to do so again.