There’s a way to sign off your emails that is just dumb for everyone involved.
It’s dumb if you offer it in the first place.
And it’s dumb if you’re a reader who takes the offer.
Unfortunately, lately I’ve seen a few people doing it.
And I’m talking good copywriters who should know better!
What is it?
It’s including a line like this:
“Don’t want to get any more emails about X promo? That’s cool. Click here to opt out and I won’t email you again about it. You’ll continue to stay on my regular email list.”
I know there are good reasons for doing this.
Not everyone on your list wants the same offers. Heck, my own list contains copywriters, business owners, and people who want to hire me.
So list segmentation can be a cool thing.
But you know what’s a better idea?
Just write emails that are fun for your entire list to read.
I’m convinced that the reason most people have to use lines like “click here to opt out of this promo” is because their emails suck.
They’re all “If you join my X product, you will get this feature. And this benefit. And this benefit!”
And of course that’s boring to people who aren’t in the market for that product.
The question is: how do you write an email that’s interesting to your entire list … while still selling a product that’s only for some of them?
That’s beyond the scope of this email.
But it’s a service I can offer as a copywriter. Either by writing the emails, or coaching you on how to do it.
And if you’d rather not get any further emails about my waitlist offer, but want to stay on my list?
P.S. The reason I called that sign-off double-dumb is that it’s dumb to click it, too. If you write copy, that is. (Which I assume you do, since you’re on this list.) Why? Well, you should be studying other people’s offers, not opting out from them. I never click opt-outs for promos, even if I’m not interested.