Here’s a reply I got — straight out of the woke playbook — commenting on the $97 copywriting bundle I’m promoting this week (featuring 16 copywriters talking about what’s working now in copywriting) …
I’ve been enjoying your emails, but I’m curious about this one. In your list of 16 top copywriters, there’s only one woman. I’m a young woman and only new to the industry, but I have to believe there’s more than one talented woman out there for me to look up to. Any plans to expand this list to be a bit more diverse?
Um, firstly … wow.
Did you just …
assume everyone’s gender? 🤨
That’s not very progressive of you …
oh boy let the unsubscribes floooooow today
*ahem* but, serious answer:
- Saying a group of 15 copywriters of different ages, races, political views, experiences, specialties, copywriting approaches, etc. are not “diverse” simply because they share the same gender is … well … kinda offensive, isn’t it? 😳
- I don’t get why gender has anything to do with “looking up to” a copywriter — because ironically, of all the people in this bundle so far, Jo Wiebe (the only female) has had the biggest influence on MY career
- There are, in fact, plenty of other talented women in copywriting — like Kim Krause Schwalm, Carline Anglade-Cole, Laura Belgray, Kira Hug, Pauline Longdon, Marie Forleo, and others
- I know for a fact that at least one of those copywriters was invited to join this bundle, but declined for her own reasons
- Nobody ever said these were “the” 16 best copywriters, and (just quietly) there are probably some guys in this bundle who I personally would have swapped out for some of the women above
- But most importantly …
No, the list won’t be changing.
If the fact that copywriters like Drayton Bird, Ben Settle, Chris Orzy, Kevin & Bond Halbert, Jon Benson and others have Y chromosomes stops you from respecting their copywriting knowledge … just don’t buy this product.
At $97, I personally think it’s a sweet deal.
And the info inside will work for guys and girls alike.