If you want to be a productive person, the idea of achieving “Inbox Zero” is practically gospel.
But I think it’s terrible advice.
Well, one of the best ways I’ve read to achieve “Inbox Zero” is the idea that you should be very stingy with who you subscribe to, because each new subscription is a new source of clutter for your inbox.
Makes sense, right?
Not for me.
Personally, while I am interested in being ‘productive’, I’m much more interested in being ‘profitable’.
And thus, I deliberately reject this advice … and happily sign up to people’s mailing lists willy-nilly.
“But Daniel-sensei, doesn’t that kill your productivity?” you ask. “How do you get all those daily emails done?”
Patience, young one.
Yes, eventually I unsubscribe from the bad ones (i.e. most of them).
But much more important is the reason I subscribe to them in the first place:
To constantly get a fresh perspective on what it’s like to “get to know” someone new via email.
I love watching what people send me, a cold subscriber, to try and build a relationship with me. And even more than that, I love watching how I REACT to that.
Here’s the thing:
I’ve learned to spot a copywriter’s autoresponder funnel from a mile away.
Ironically, they are usually the most likely to try way too hard, and write these “best practice” funnels with over-written personal stories, and bad attempts at hooks (“P.S. Tomorrow, I’m going to be revealing my 3 most profitable lessons from XYZ”).
It all *feels* like an autoresponder. And honestly, after a while, I lose interest, and I’m gone.
The lessons I have learned from doing this have been invaluable in shaping the way I do my own emails.
But, rather than me blather on about them, a much easier way for you to learn them is to do this yourself — and start getting on a lot of lists, and watching how they build a relationship with you (and whether it works).
You might be a bit less ‘productive’, but you will be more ‘profitable’.
I mean hey, my daily emails sure aren’t doing much good for your Inbox Zero goals, but they’re probably good for your bank account …
And speaking of your bank account:
If you hire me (bad for your bank account), I can help you write emails that will actually bond with people properly, and make them MUCH more likely to stick around and buy lots from you over the long term (very, very good for your bank account).
The catch is, you have to join a waitlist to find out when I might be available to do that.
Said waitlist is here: