Hey so remember a bit over a month ago, I sent out an email titled I hate your food blog?
Well, funny story …
So after I first sent that email out, it got a good reaction.
And, I kinda liked the email.
So I decided to immortalise it in my welcome autoresponder.
But to give it a bit more oomph, I changed the subject so it reads:
“Sorry <name> … NOT a fan of your blog”
An aggressive way to get the open, I know. But in the email, I use personalisation to pretend it’s the reader’s blog I stumble onto, so it’s all a bit of fun.
That email has been running in the background for a little while now.
But today, I had one guy go through it …
… who happens to actually have a food blog.
And he replied to me:
“wait … did you actually read my bread recipe?”
I thought he was joking at first.
And I was just about to respond with “Ha, good one” … when I decided to Google his name + “bread recipe”.
… and there it was:
An actual recipe for sourdough bread that he’d shared online.
The poor dude.
He’d gone to get his daily dose of Daniel Throssell in his inbox.
Yet what he finds is an email calling him out by name.
And then (in his head) he realises:
I’ve actually looked up my subscriber list and somehow checked out his website …
… and been so disgusted with his recipe that I sent him an email to express my disappointment.
Must have been some pretty bad bread 😂
But don’t worry, I set him straight. And I’ll probably have to edit that email to make it clear that it’s a joke.
If we were in the room together, here’s where I’d stand up, with my hands on my hips for dramatic effect, and sigh loudly:
“Ugh! You don’t realise what an inconvenience it is to be this good at copywriting,” I’d say in a posh accent, tossing my head back and flicking my hair.
But seriously, that’s the goal of good copywriting:
To make the reader truly believe you sat down and wrote the email to them.
And that’s exactly the kind of thing I can help you do for your business, too.
No, really — I checked out your site. And I actually think a business like yours could really use my help …