I got this request from a guy asking what books he should read to become a successful copywriter:
could u please suggest me few good books that I can read as a beginner( I know this z not the right mindset to think ourself as a beginner in this industry because what matters is the value that we provide; just mentioning this if u can provide some advice to a beginner like me)
Here is my response:
- You spelled my name wrong
- You’ve been listening to too many copywriting gurus … it’s actually a good idea to (at least privately) think of yourself as a ‘beginner’ if you literally have no skills or experience, otherwise you’ll end up doing something dumb like over-quoting and ruining your reputation (can confirm, nearly did it)
- I don’t want to be that guy, but dude, if you want to be a copywriter … SPELLCHECK
If I had to choose ONE book on copywriting it would probably be John Carlton’s Kickass Copywriting Secrets of a Marketing Rebel.
I learned so much from that book.
Still, I read tons more than just that one.
And you can’t just read books, either — the best way to actually make it is to start actually applying what you learn by writing copy. Every day.
Do with that information what you will …
Anyway, here is that book if you want to check it out:
Just don’t expect it to be super up-to-date, since it’s a bit old. Then again, most of the good books are …