“Do you want five doculars?”
Eli stands before me holding an empty plastic bag.
“… doculars?” I ask, puzzled.
Eli stares at me earnestly and nods.
He repeats the question.
“Do you want five doculars?”
But then again, he’s three and usually mispronounces stuff, so perhaps I’m mishearing.
Five … documents?
Fine … binoculars?
Fido … cue-lurze?
I’m not quite sure.
Hayley tries to help. “Eli, where did you see ‘doculars’?”
“At the shop,” he tells us.
“What colour are they?”
“Brown.”
… this isn’t ringing any bells.
But, he’s still offering the doculars.
So I accept the imaginary items, and dutifully pretend to eat them, like I always do with the imaginary food he gives me.
His face scrunches into a scowl.
“We DON’T eat doculars!” he screeches.
Oops.
Well, I didn’t know that.
He didn’t tell me what these doculars even were … let alone how to use them!
And guess what?
A lot of business owners hand their customers five doculars, too.
After the moment of purchase, they dump their product on the customer and walk away.
They don’t guide people through what to do next to get the best possible experience.
And the customer is left thinking … what do I do with these doculars?
That’s why so many courses have such dismal completion rates.
It’s why many businesses fail to turn first-time customers into repeat customers.
And if you’re protesting “but this isn’t a copywriting tip” …
Well, you’re right.
It’s MORE powerful.
Writing sales pages and emails can only potentially get you customers. But the way you treat the people who have ACTUALLY given you money is 100x more important for your business.
Thankfully, I don’t just write copy.
Customer onboarding — designing the experience your new customers get — is one of my secret skills. And it comes as part of my service for the clients I work with.
There aren’t many of those, however. I’m picky.
And as it happens, I just came off a massive project, and I’m thinking I’d like to take it easy for the next month at least (trust me, I’ve earned it), only working on whatever projects pop up that I find fun.
But if you’d like to apply to be one of the lucky few clients that I do work with when I’m feeling so inclined …
… click here to apply to join my client waitlist
NOTE: Payment only accepted in dollars, not doculars.
Daniel Throssell