I was not the happiest person in the world when I woke up to see this subject line in my inbox:
“How to sell HARD without being salesy”
Hmm, that looks familiar. Where’ve I seen that before?
It was the email I wrote on Saturday … somehow being sent again on Monday.
So what happened was I tried to move mailing clients on the weekend, from Mailchimp to AWeber.
But when I tried to send my email from AWeber (the new client), for some reason it wouldn’t send — and it told me to contact customer support.
Which, of course, wasn’t available over the Easter weekend.
To add to the fun, AWeber wouldn’t even let me cancel the email.
So I just told it to delay sending by a week (to buy me time to cancel later). And I went back to old faithful Mailchimp, and sent it normally.
… until today, when AWeber arose from its Easter-egg-binge-induced slumber — and randomly decided to say a digital “screw you” to the Mailing Monkey, by sending my email to everyone a SECOND time.
A couple hours later, Hayley opened my door with her phone in her hand, and said: “Why are you sending me this email again? It doesn’t even make any sense!”
(Thank you, dear.)
Anyway, suffice it to say I was not delighted by this turn of events.
I humbly apologise for that.
I’ll make it up to you with a tip:
Sometimes in business, mistakes happen.
And technology rebels.
I have seen it many times before with my clients (on a MUCH larger scale) — and have had to step in to fix things.
I’ve found that when things go wrong, there are two pointers that can help:
First, be flexible, and move as fast as you can to fix things.
If you’re quick, often you’ll find less damage has been done than you think.
Still, while I tried my best to cancel that email, it got away from me while I slept. And that’s where the second point comes in:
If you can’t fix the mistake, at least know how to write copy that makes it right with your customers.
Humour + humility, in the right proportions, usually do the trick.
And in this case, I trust my endearing wit, soothing voice and dashing good looks have appeased your wrath at my double email.
So while I’m in your good graces, I invite you to saunter along to this link, and put your email in for a discount on an upcoming product I am launching:
We shall meet again,