If the last few days’ worth of emails about getting copywriting referrals have been boring for you …
Then boy, you’re gonna HATE this one!!! 😁😁😁
Yes, I’ve got one more for you today. Last one. (Probably.)
And we’re going to take things a step further by asking:
What should you do AFTER you get a referral?
Allow me to show you.
But first, you need to understand WHY I put a call out last week for copywriters I can refer work to.
Reason was, I actually had one client who’d been waiting for me for 12 months.
(Yes, 12 months. What can I say? I’m a valuable man )
But I wasn’t sure this client was a great fit for me.
Yet since he’d been waiting so long, I wanted to take good care of him.
So I reached out to my friend Anthony — one of the (two) writers I currently refer work to — and asked if he’d be interested.
He was, so I made the email connection between him and my client.
As soon as I did, Anthony jumped right on it with this email to the client (Andrew):
Daniel, cheers for the introduction (moved to bcc).
Andrew, great to e-meet. Daniel got me up to speed on your project. Excited to hit the ground running and make it a great success.
Send over the other docs when you have the chance and I’ll dig in. (Lmk if you want me to sign any NDAs, etc.)
P.S. Based in Europe so just 8 hours behind you I reckon.
Ahhh … I love this.
Do you know what a relief it is to see this message?
It’s short, professional, and confident. Exactly what both I and the client want to see.
See how he:
- Moves me to bcc (nothing mind-blowing, but just shows he knows how to handle email introductions).
- Tells the client he’s up to speed on the project already. (Imagine what it’s like to be the client there — how much of a relief is that?)
- Shows he’s enthusiastic about getting the job done right.
- Gets proactive about taking next steps and even offers to sign NDAs. I love this touch. It’s a sign he’s no newbie to this and he’s easy to work with.
- Helpfully lets the client know about time zone differences. A detail I admittedly forgot to mention. But Anthony’s on the ball.
An email like this, while super simple, lets me know my client is in good hands — and I can relax.
Remember: as a freelancer, you aren’t just selling your service.
You’re selling an EXPERIENCE.
And part of that experience is the relief you give other people that you’ll do a good job — by projecting confidence to them.
Oh wait … are you not confident?
I can help fix that …
… soon, when I launch my new coaching program, Inbox Detonator.
In that program you get to ask me your copy questions on anything you’re not sure about — and get a second opinion. Which is super valuable if you’re working with clients right now, and second-guessing yourself.
The big, bad waitlist for that is
here only via my email list.
(Actually it’s not a waitlist, it’s just a page where I tag you in the email software if you click, so sorry for the disappointment — especially to that random email address that has been clicking that link EVERY DAY FOR THE LAST WEEK. That person really wants coaching.)
All right. This has been fun and all. But it’s dinner time now and I’ve got a rump steak with my name on it in the fridge (not literally, that would be weird) so I’m off for now.