So I just got off a looooong call with Nick Loper of Side Hustle Nation.
(I’m actually kinda dizzy, I should go eat something now … wonder if I have any white chocolate Coco Pops left … or if Eli’s eaten them all?)
… oh, uh, sorry, where were we?
Oh, right — Coco Pops Nation. I mean … Side Hustle Nation.
ANYWAY. Yeah, I was talking to Nick.
Why was I talking to Nick?
Because he was interviewing me for an episode of his popular podcast.
And boy — was it intense!
(Especially because I’m SO HUNGRY now)
We covered so much ground … Nick had to pause the interview several times to take notes.
(The episode drops in September — I’ll let you know when.)
But one part was particularly interesting:
It was when I was talking about the power of including personal stories in your emails.
Nick listened to what I had to say.
But then he countered with an objection I hear all the time:
“But doesn’t sharing too much personal info just turn people off and make them think, ‘I don’t care, just get to the content?’”
Not at all.
If anything, it’s the OPPOSITE:
People do not go to their inbox thinking “wow, I wonder what great teachings people have sent me today!”
They want to see emails from people they know and like.
Things that are new.
That are fun.
That make them feel good.
That make them smile.
On the other hand …
People who leave out stories to just “get to the content” … end up writing the most BORING emails.
That’s why I deliberately took my time getting to the point of today’s email (and you’re still reading).
And it’s why the email I sent yesterday was 180% story.
(Yes, 180% … for reasons which you will understand when you read it)
And … that email did great!
Not only did it have a massive click-through rate … but I also got plenty of good feedback from copywriters on my list who I respect:
“F*cking ace email mate, you had me hooked all the way through haha. Great stuff as always!”
(Thank you, Shiv)
Again, that email was 180% STORY.
The ‘tip’ formed just a few lines at the end.
But I didn’t see anyone complaining about that ratio.
Because — people love stories.
Are you boring everyone with your emails?
Or are you going to be the fun person people look forward to hearing from?
If you have a finger that can click (and a bucketload of patience), I can help you be the latter, with these two simple steps:
Step 2: Wait for me to have an opening
In the meantime, sit back and I’ll regale you with plenty of interesting stories to inspire you.
P.S. If you’re a copywriter instead, I’m cooking up something extra-special for you:
I’ve just launched my new coaching program.
Right now it’s only open to a small group of beta testers so I can iron out the kinks.
However, I’ll be launching it to more people as soon as I figure out what my capacity is. (This program is, shall we say, very generous with my time — so I need to be careful with how many people I let in.)