Uh-oh! We’ve got a slippery one!
Looks like you made it past the first opt-in box.
That means you’re expecting … copy.
Which means I have to go put on my copywriter hat, and address all those questions bubbling up in your little website-visitor’s mind, like …
“Who even are you?”
“Why do you have the audacity to say you’ve been called Australia’s best copywriter?”
“Why should I join your email list?”
“Why didn’t Captain Marvel just use the Infinity Gauntlet to snap away Thanos when she was holding it?”
(wait … I want to know the answer to that last one too 🤷♂️)
So let me answer those questions, the best way I know how: with some good old-fashioned sales copy … to get you on my email list.
As we say in Japanese … レッツゴー！*
*Okay I’m not Japanese, I’m Aussie, but I do speak it fluently enough. And that says “let’s go” or actually “rettsu-goo!” ’cause you know, it’s Japanese 🇯🇵
Reason #1 To Join My Email List:
A-list copywriters, bestselling authors, media moguls, top marketers and successful CEOs cool kids dig my stuff.
(And one subreddit hates it.)
“Daniel, in my opinion, is one of the best copywriters in the world right now.”
Scott PapeAuthor of The Barefoot Investor, the bestselling book in Australian history
“One of Australia’s top copywriters”
Ben SettleEmail copywriting expert
(From email, 21/4/20)
Ramit SethiAuthor of the #1 NYT bestseller, I Will Teach You To Be Rich
“Omg, I lol’ed … great entertainment value on a Friday night after a nice steak dinner and wine.”
Kim Krause SchwalmA-list copywriter
“Daniel is a damn serious — and damn good — practitioner of the copywriting arts.”
David Garfinkel“The World’s Greatest Copywriting Coach” & host of the Copywriters Podcast
“He’s actually really funny … and he’s doing some innovative stuff, style-wise that I haven’t seen before.”
Chris OrzechowskiEmail copywriter
“I’ve led growth for several of the world’s top copywriting “gurus”. Honestly? You’re a better copywriter than all of them.”
Steven Alexander YoungFounder of Challenger Digital (& Former Growth Lead @ I Will Teach You To Be Rich)
“Darling, I don’t really get what you’re talking about in your emails, but I just know there couldn’t be anyone in the world better at — oh, what was that thing you do, honey? Copyright? — than MY Daniel.”
My MotherWife of my Dad
“I’ve never seen someone approach a copywriting job the way you did! My team and I reviewed your work and loved it.”
Maneesh SethiPavlok CEO
“A wacky, wacky man of tremendous talent.”
Justin BlackmanPretty Fly Copy
“There is nothing new under the sun, they say, but on Monday I saw something entirely new in the realm of copywriting. I suggest you study [Daniel’s email] carefully. It astonished me.”
Drayton BirdFormer Vice Chairman, Ogilvy & Mather (David Ogilvy’s Right-Hand Man)
“Daniel Throssell and all discussions related to Daniel Throssell are permanently banned from r/copywriting.”
r/copywritingThe official Rule #9 of r/copywriting, circa August 2021 (screenshot below)
“Dan this is BRILLIANT. Brillliant. Exceptional! You’ve hit it out of the park.”
Mia FreedmanFounder of the Australian Mamamia media empire
“I’ve been reading your stories for awhile … keep up the entertainment in my inbox.”
Troy EricsonLead Paramedic
“Daniel is one of the best copywriters — and thinkers — I’ve ever had the pleasure of working with.”
Eddie ShleynerFounder, VeryGoodCopy
“I seriously think you might be the best copywriter in the game right now.”
Robert AllenFormer copywriter for I Will Teach You To Be Rich
“In my role, I work with some of the best writers in the world. When I saw your copy, I knew you were one of the best too.”
Andrew CampbellHarmon Brothers Ad Agency
“Trust me on this. After reading Daniel’s stuff … you’ll unsubscribe to other people’s lists to make room for him.”
Shiv ShettiCreator of the ‘Flaming Camel’ system
“Love your style! It’s good to see someone stand out and do unorthodox things.”
Jon BuchanCharm Offensive
“He’s been called the best copywriter in Australia and I’m not going to disagree.”
John McIntyre“The Autoresponder Guy”
But … who cares if those guys think I’m great, right? Just sign up and see for yourself what all the fuss is about.
Social proof doesn’t float your boat?
That’s okay. I’ve plenty more in my copywriting bag o’ tricks.
Onward to Reason #2, then …
Reason #2 To Join My Email List:
If you’re a freelance copywriter, my daily copywriting tips are probably gonna become your new favourite email to open.
Firstly, because my copywriting tips rock (wait till you see Reason #3 To Join My Email List).
But also … my style is pretty much unique.
On my list, you’ll see a brand new way of writing copy that I guarantee NOBODY else has shown you (because in many cases, I invented it).
And even better — almost every single email I send is a sales email, too. It contains a sales pitch to a product or service. (And I’m utterly shameless about it.)
So basically … my emails are like a daily dose of entertaining, mind-expanding, addictive sales copy:
“You make me automatically unsubscribe from so many other lists because you are my new standard”
“It’s not typical that sales emails brighten my day”
“Daniel Throssell’s emails are literally the f***ing best”
“I LOVE YOUR EMAILS!!”
“THIS may be my new favorite email of all time.”
“Your emails are the first thing I read every morning while drinking my coffee”
“This list is like Mortal Kombat — brutal, uncensored, but pure”
“You are the best … an Einstein of copywriting”
“Your emails are too funny. This is better than Netflix.”
“How am I supposed to focus on my morning routines when the first thing I do is read your email?”
“Daniel Throssell’s emails give me one more reason to check my phone”
“Your emails are the funniest”
“This just made it into my top 5 all-time-favourite sales emails”
Although, admittedly, my emails are not universally loved, and in 2021 they even earned me a permanent ban from being mentioned in r/copywriting:
See why for yourself. Get on the list here:
Reason #3 To Join My Email List:
I kinda know a thing or two about being a boss freelance copywriter.
If you’re looking for a guide through the crazy journey that is freelance copywriting … look no further.
I got my start as a copywriter in 2015 … back when I was a hard-hat-wearing electrical engineer, on a gas plant on a tiny, remote island off the coast of Western Australia.
I worked as an engineer for 3 years, but I have no pictures I can show you.
That’s because phones and cameras were banned on the gas plant … because a single stray gas leak could ignite and literally blow us all to pieces.
I would spend weeks at a time on this forsaken remote island, working 5am to 5pm … every single day … for 28 days straight. No days off.
Between the long hours, the isolation, and the constant risk of fiery doom … I (shockingly) didn’t like my job.
But that all changed when I won Ramit Sethi’s Call to Action copywriting contest in 2015 with my first ever sales letter.
At the time, I had literally never even heard the word ‘copywriter’.
And unlike all the other ‘professional’ copywriters who entered the contest, I had no clue about how you were ‘supposed’ to write a sales letter.
So … I just did my own thing.
Yet to my surprise … I won!
(Since that day, I’ve never bothered to worry about what people say you’re “supposed” to do in your copy.)
Shortly after winning the contest, I began copywriting on Upwork. (Yes, that Upwork.) Within 12 months I was one of its most expensive writers, charging over $200/hr.
I haven’t worked on Upwork for a while. But to this day, I still have one of the most ripped-off profiles on the entire site.
In 2016, Australia’s (soon-to-be) bestselling author — Scott Pape — approached me to write some ‘copy’.
That ‘copy’ turned out to be the launch funnel for what became the bestselling book in Australian history:
The Barefoot Investor.
(I later helped Scott launch — and this time, even helped edit — the sequel, too. We broke the Australian pre-order record with that one.)
I worked with Scott for several years, managing operations & editorial for his Barefoot Blueprint newsletter.
Till Scott closed it in 2020, the Blueprint was Australia’s most well-known and trusted investing & financial advice newsletter.
I was Scott’s right-hand man — and helped manage strategy and day-to-day operations of the business.
Building funnels … managing an email list of hundreds of thousands … writing and testing promos … planning editorial calendars … coming up with ‘big ideas’ … managing customer retention …
My years as Scott’s second-in-charge gave me the kind of hands-on experience most copywriters can only dream of.
Between 2017 and 2020 I also handled product research & copy for Mamamia’s newly launched Mamamia Courses division …
(Mamamia is Australia’s largest independent women’s media empire, founded by Aussie author and media personality, Mia Freedman)
… as well as a few sneaky well-paid Upwork gigs on the side …
… and some freelance projects for Teachable, Naturenetics, Pavlok, and others you might have heard of.
In 2020 I stopped 99% of my client work to focus on my own biz … but I still get the occasional high-paid offer from hopeful clients.
Get the email that shows you what I’ve learned:
Reason #4 To Join My Email List:
I’ll send you the world’s most unusual welcome email.
Many people say my infamous ‘welcome’ email — “The Dark Room” — is either the best welcome email they’ve ever read … or just plain disturbing.
(I take both as a compliment.)
“What the f*** is this?”
“By far the best email I have read in a long time — maybe ever”
“There was a lot of hoopla about the welcome email and IT DID NOT DISAPPOINT.”
“Did I just make the biggest mistake of my life?”
“That email is insane. And I love it.”
“Best. Email. Ever.”
“Who creates such madness? This is genius.”
“This is the best damn welcome email I have ever read.”
“That welcome email was amazing.”
“Such genius. I’m blown away!”
“I was wondering if I was reading a thriller novel … and it just flowed so smoothly into ___”
“The best welcome email I’ve ever read”
Make up your own mind below:
Reason #5 To Join My Email List:
You’ll get to see my wildly entertaining, world-first ‘Parallel Welcome Sequence’.
My welcome email is just the start of a ridiculous email adventure involving time-travel, giant lions, robot AI invasions, oversized machine guns, and valuable copywriting tips.
That’s because I literally invented a brand-new kind of autoresponder welcome sequence called the:
‘Parallel Welcome Sequence’
This is a crazy new type of welcome sequence that gets up to 200% readership on your email series. No, that’s not mathematically possible … with a normal sequence. But it is with my Parallel Welcome Sequence, as you’ll see.
(Note to my critics who misquote me on this: I said 200% READERSHIP, not OPEN RATES … you guys are shocking)
And people can’t stop reading it:
As you’ll soon see … nobody else in the world is doing what I’m doing … yet. (Though I’m sure they will soon, of course.)
But for now, you can be one of the first to learn about it by signing up for my free daily email list.
Join my list to see the Parallel Welcome Sequence in action:
“Aaaaand … CUT!”
Phew. That was a big day of writing homepage copy. Good job, team! We definitely got’ em to join the list. Let’s all go grab a bite to—
(I stop in horror mid-sentence as I see that you haven’t opted in, and are still reading this page.)
Oh … hey there! You’re not supposed to still be reading. Didn’t you see those opt-in boxes? There were, like, six of them!!! Although I mean, sure, I guess it’s a big, scary deal to sign up for a free newsletter you can literally unsubscribe from at any time, so I understand …
(My voice trails off and I frown. My eyes narrow as I look at you.)
Actually, wait … no. No, I don’t. That’s very paranoid of you. Some email marketer hurt you once, didn’t they?
Look, if you read all that and you still don’t want to sign up, I’ll make one last pitch to you:
… just kidding, no I won’t.
Feel free to leave this page and get on with your life.
If you’re a copywriter, you’ll keep hearing my name around the place … and sooner or later, you’ll come back. But you’ll have missed out on a bunch of good stuff that all the other people on my list got to read 😊